Kohinoor Chemical Company Ltd.

Last modified by Md. Touhidul Islam on 2022/08/13 01:55

Summary

  • Kohinoor Chemical Company (Bangladesh) Limited (KCCL) is the oldest and largest national Soap, Cosmetics and Toiletries manufacturer and marketer in Bangladesh operating since 1956.
  • The company can produce 40 metric tons toilet soap, 90 metric tons washing soap and 100 metric tons detergent per day. Around 2,389 people work for the company.
  • KCCL has 50,000,000 authorized shares of BDT 10 face value each and the number of issued share is 22,200,750. The shareholding structure of the company is as such - sponsors 50.56%, institutions 14.98%, and general public 34.46%.
  • The revenue of the company has increased to BDT 4,167 million in FY 2020-21- with an increase of around 6.86% from BDT 3,899.55 million in FY 2019-20.
  • The operating profit of the company has reached at BDT 301.768 million, achieving a 32.28% growth. Increased net profit has contributed to the EPS of BDT 10.54 in FY 2020-21 which has grown 39.23% from BDT 7.57 in FY 2019-20.

Company Overview

logo of kohinoor chemical

Kohinoor Chemical Company (Bangladesh) Limited (KCCL) (DSE: KOHINOOR; CSE:KOHINOOR) is the oldest and largest national Soap, Cosmetics and Toiletries manufacturer and marketer in Bangladesh. The company has 12 prominent brands running in the country. The company has the present management since 1993. It is listed in both DSE and CSE.

Corporate structure

KCCL has 50,000,000 authorized shares of BDT 10 face value each and the number of issued share is 22,200,750. The managing directors and the chairman of the company own more than 50% shares of the total stock of the company. The shareholding structure of the company is as such - sponsors 50.56%, institutions 14.98%, and general public 34.46%.

Financial analysis

The accounting period of KCCL starts on July 1 and ends on 30th June. The revenue of the company has increased to BDT 4,167 million in FY 2020-21- with an increase of around 6.86% from BDT 3,899.55 million in FY 2019-20. The sales growth was contributed by the sales growth of the cosmetics segment of the business. In FY 2020-21, the sales of cosmetics products increased by 34.43% while the sales of toiletries and miscellaneous products increased by 3.95% and 7.28% respectively compared to that of in FY 2019-20. Direct material cost is 75% of net sales FY 2020-21 which was 72% in previous FY. It has led the costs of goods sold to grow more than 6% in FY 2020-21. The gross profit of the company in FY 2020-21 was 19.27% which was 18.5% in the previous FY. The finance cost of the company in FY 2020-21 was BDT 412 million witnessing a de-growth of 38.8%. This was the result of repayment of short-term loan as well as decreased use of lease property of KCCL. The operating profit of the company has reached at BDT 301.768 million, achieving a 32.28% growth. Increased net profit has contributed to the EPS of BDT 10.54 in FY 2020-21 which has grown 39.23% from BDT 7.57 in FY 2019-20.1

The company made capital expenditure of around BDT 13.69 million in FY 2020-21 for the development of the company. The revaluation of the marketable securities has added more than BDT 182 million to the company assets and revaluation reserve in FY 2020-21. The cash received from the operations and sales has increased the cash and bank reserve of the company by more than 280%. But the high import cost has increased the accrued payment of KCCL by 1.92 times. The account receivable of the company has decreased around 40% which can be attributed to better receivable management. the decrease in account receivables and increased in accrued payments and revenue has increased the operating cash flow per share 13.33 times in FY 2020-21.

RatioFY 2020-21FY 2019-20
Gross profit margin19.27%18.5%
Net profit margin5.62%4.28%
Operating profit margin7.22%5.85%
Current ratio2.392.63
Debt to equity ratio1.061.03
Return on assets10.23%8.31%
Return on equity18.98%16.78%
Inventory turn over3.46%3.89%
EPS10.547.57

Share Market Insights

KCCL got listed in DSE in 1988 while in CSE in 1996. The trading code is KOHINOOR. Each share traded at BDT 394.9 as on 4 August, 2022. It is 8.57% higher than that of on 4 August, 2021. The number of outstanding shares is 25,530,863 as on 4 August, 2022. In 2021, dividend of BDT 3.5 and stock dividend of BDT 1.5 was declared. The number of shareholders in this company is more than 7,400.

Business overview

The company has been operating in this country since 1956. In 2020-21, the company earned more than BDT 4 billion. The gross profit margin was 19.27%. The sales revenue has increased by more than 6% while the net profit increased by 39% in 2020-21. More than 80% of the revenue is made through toiletries. The company can produce 40 metric tons toilet soap, 90 metric tons washing soap and 100 metric tons detergent per day. Around 2,389 people work for the company. The factory of the company is in Tejgaon. But the distribution network is established across the country. The company was awarded 2nd position in the category of "Large Industry" in National Productivity Excellence & Institutional Appreciation-2020.

Brands of the company

The sales of shaving cream, detergent powder and toilet soaps have decreased while the other products’ sales increased. The target market of the company is different for different brands. For example, the target market for Sandalina Sandal Soap is girls aged from 10 to 30 while the target market for detergent powder are mainly the housewives and mothers. Sandalina Sandal Soap, Tibet snow and some other brand so of the company have been awarded the position among the top brands of Bangladesh several times. The company has a market share of 11.5% according to the revenue of the FMCG industry. Marico has the highest market share which is followed by Keya Cosmatics, Reckitt Benckiser (Bd.) Ltd and KCCL. Key personnels of the comppnay are Mr. Mohammad Obaidul Karim, Mr. Rezaul Karim, Mr. Md. Ebadul Karim, Mrs. Arzuda Karim and so on.

Products

Under cosmetics & toiletries, they sell Tibet Pomade, Tibet Perfumed Petroleum Jelly, Fair & Care, Tibet glycerin, Tibet Snow, Body Powder, Tibet Luxury Talcum Powder, Tibet Talcum Powder, Tibet Prickly Heat Powder, Tibet Baby Powder, Tibet Tooth Powder, Tibet Baby Lotion, Tibet Lather Shaving Cream B-22, Ice Cool Shaving Cream, Genstar Lather Shaving Cream, Tibet Pure Coconut Oil, Tibet Medicated Hair Oil, Tibet Pumpkin Hair Oil, Tibet Lip gel,  Fruity Chap Stick, Tibet Chandan Attar and so on. Under Soap, they sell Tibet Beauty Care Soap (Pink, white, green and jasmine), Ice Cool Soap, Sandalina Sandal Soap, Bactrol Family Health Soap and so on. Under Detergent, they sell Tibet 570 Laundry Soap (Red, Green and Blue), Tibet Ball Soap, Tibet Detergent Powder, Xpet Dish Wash Powder and so on.

some brands of Kohinoor chemical

Product details

Tibet: This brand is well known to the people of Bangladesh. Under this brand name, the company has been producing snow, soap, washing powder and so on. KCCL launched Tibet Snow in 1956 as a skin care cream. Tibet Luxury Talcum Powder is a deodorant body powder made from unified Talc, Magnesium Carbonate, Zink Oxide, Perfume. Tibet Luxury Soap is a bath soap made from 100% vegetable fat. Tibet 570 Laundry Soap has been a household name in Bangladesh for the last 60 years. In 1990s, people used to use this soap for both washing cloths and their body. Tibet Detergent Powder is prepared from effective extra power whitening and brightening agents to protect delicate skin and fabrics. Tibet Petroleum Jelly, lip get, glycerin etcetera are the products for winter which can be used by anyone.

Sandalina: This is one of the popular soaps in Bangladesh. This soap was marketed as the grade 1 soap and mainly targeted the young girl market. It is made from Sodium soap, Sandal wood oil, Presevative, Color, Perfume & Aqua. This product is supposed to work for any skin types because of its basic ingredients. According to Bangladesh Brand Forum, this brand was most liked brands among the soaps in 2016 and 2017 in Bangladesh. The brand also positioned itself as a halal brand which will attract religious people to the products. It has two types of soaps. One if original sandal soap, the other one had added rose extracts.

Beautina: This brand has lotion, face wash and hair oil. The hair oil is made with natural and herbal extract of Amla, Almond, Olive, Jojoba, Tee Tree and Coconut. The body lotion has ingredients like Aloe Vera and Cocoa Butter. The face wash has Neem & Aloe vera extracts which claims to cure acne. The target market for the face wash is the people with acne concerns which can be both male and female.

Others: The company also produces brands like Fast wash, clean master, xpert and so on. these mainly creates products for cleaning dishes, clothes, washrooms and so on. Backtrol is popular for soaps and had wash. The pandemic has affected the hand wash market which is discussed in the industry overview section. It has two different tooth paste named AM PM and Genstar tooth paste.2

Company history

KCCL (formerly known as Kohinoor Shilpa Gosti) was founded by a Pakistani entrepreneur. The company started production with Tibet Snow. Subsequently other renowned brands like Tibet Pomade, Tibet 570, Tibet Ball, Tibet Kodur Tel etc. were launched. In 1959, the company was licensed and registered for the first time. After the independence of Bangladesh, the company was placed under Bangladesh Fertilizer, Chemical and Pharmaceutical Corporation. Subsequently, in the year 1976, Bangladesh Chemical Industries Corporation (BCIC) took over KCCL. KCCL became a fully government owned company under the direct control of Bangladesh Chemical Industries Corporation (BCIC) and remained so up to May 05, 1988. The company was named as Kohinoor Chemical Company (BD) Limited. It was transformed into a Public Limited Company under Companies Act 1913 and was named as Kohinoor Chemical Company (Bangladesh) Limited from May 05, 1988. The company was incorporated with the RJSC and converted into public limited company. The company got listed in Dhaka Stock Exchange in the same year. The Government of the peoples’ Republic of Bangladesh was vested 51% share of Bangladesh Chemical Industries Corporation. Out of 49% balance shares, 34% shares were sold to the public and rest 15% shares were reserved for sale among the officers, staff and workers. The present management took over this company in 1993 under the privatization scheme of Bangladesh Government. In 1996, the company got listed in Chittagong Stock Exchange.

Industry overview

The Bangladeshi FMCG business has been expanding at a rate of 7-8 percent yearly and is now worth BDT 3 billion. This sector's market size expansion is mostly determined by population increase and consumer buying power. According to the IMF, Bangladesh's real GDP growth is anticipated to climb from 6.5% in 2022 to 7.1% in 2026. Bangladesh will become the tenth fastest - growing consumer market in the world by 2030, as its consumer class will expand from 35 million in 2020 to 85 million by 2030. The expansion of the middle class will provide greater prospects for the FMCG business. Consumer Spending in Bangladesh averaged 15,521.13 BDT Billion from 2011 until 2022, reaching an all-time high of 31,189.65 BDT Billion in 2022 and a record low of 7269.66 BDT Billion in 2011.

Even before Covid-19 started to have an impact in Bangladesh, the health and hygiene sector has seen expansion. The demand for sanitary products has increased at an unprecedented rate since the pandemic began. The market for hygiene products, such as detergent powder, is expected to surpass BDT 100 billion in 2020 from its present value of BDT 50 billion. The BDT 50 billion market for liquids, including hand sanitizer, will grow to BDT 50 billion. Industry features include low capital needs, simple production methods, and outsourcing of manufacturing tasks. As a consequence, there are several local and international FMCG enterprises in the country. However, the market is controlled by multinational FMCG companies such as Unilever, Nestle, Marico, etc. The skin care industry also has projected CAGR of 8.1% by 2027. The market value of the industry in Bangladesh was reported $1.23 billion. There are more than 90 companies which offers products in FMCG industry in Bangladesh. Soaps is an important of FNCH sector. The market value of beauty soaps in Bangladesh is currently estimated at more than BDT 2,880 crore while its market size was BDT 720 crore in 2010. It was discovered that 43% of Dhaka residents buy 3 to 4 beauty soaps per month, 37% purchase 5 to 6, and 12% purchase 1 to 2 beauty soaps per month. The brand Lux and Lifebuoy have more than 50% of the market share. More than 80% of the soap demand is met by the local companies.

The profitability of the sector largely depends on the bargaining power of the suppliers. Both domestic and international FMCG companies operating in Bangladesh must import their raw materials. Consequently, they are susceptible to currency volatility and supply chain difficulties. These risks may cause these businesses to raise prices, which may deter customers. There are two subdivisions of the FMCG market: urban and rural. The urban market sector is distinguished by its high penetration and spending inclination. The regional economy is largely agricultural, with fairly low penetration and a substantial unorganized sector. However, current infrastructure developments will improve rural connection and allow the region to expand its reach.

Growth Drivers

With urbanisation rate of 3.25%, the demand of FMCG goods is increasing with increasing number of middle and affluent classes of people. More than 35% of the sending on FMCG comes from the urban areas. The growth rate of the industry was 9% as on 2020. EPZ provided a large number of employments for women, which aided in the eradication of poverty, and increased demand for FMCG items. Bangladesh is a goldmine of raw resources and inexpensive labour for the FMCG business because to its climate and geographical location. Consumers in Bangladesh are hopeful about variety. More than sixty percent expect that earnings will grow annually. 79% of individuals say that living circumstances have become better. In the future, customers will choose items with greater quality. Youth constitute 47.8 percent of the population. 32.3 million are between the ages of 15 and 24, while 46.6 million are under the age of 15. As the youngsters of today will be the young adults of tomorrow, Bangladesh is now traversing a demographic transition. This will play an important part in the growth of FMCG market as young people are targeted for several product line of the sector.

Recent developments

  • Last AGM was held on 12 December, 2021. The declaration of 35 per cent Cash Dividend and 15 per cent Stock Dividend for the financial year ended on June 30, 2021 was also approved in the said AGM.
  1. ^ 1 http://www.kohinoor-bd.com/image/annual_report/pdf/7b8063c3c210e4240639ce87e563ead7.pdf
  2. ^ 1 http://www.kohinoor-bd.com/product_detail/6
Created by Md. Touhidul Islam on 2022/08/01 09:27
     
This site is funded and maintained by Fintel.io