MeetMe
The Meet Group (MEET) is a fast-growing portfolio of mobile apps that brings together people around the world for new connections. Its mission is to meet the universal need for human connection. The company operate location-based social networks for meeting new people on mobile platforms, including on iPhone, Android, iPad and other tablets, and on the web that facilitate interactions among users and encourage users to connect and chat with each other. Given consumer preferences to use more than a single mobile application, MeetMe is adopting a brand portfolio strategy, through which the company offer products that collectively appeal to the broadest spectrum of consumers. MeetMe is consolidating the fragmented mobile meeting sector through strategic acquisitions, leveraging economies and innovation to drive growth. On October 3, 2016 the company completed its acquisition of Skout, Inc. (“Skout”), and on April 3, 2017 the company completed its acquisition of Ifwe Inc. (“if(the company)”), both of which owned leading global mobile networks for meeting new people.1
The Meet Group’s platforms monetize through advertising, in-app purchases, and paid subscriptions. The Company offers online marketing capabilities, which enable marketers to display their advertisements in different formats and in different locations. The company offer significant scale to its advertising partners, with hundreds of millions of daily impressions across its active and growing global user base, and sophisticated data science for highly effective hyper-targeting. The Company works with its advertisers to maximize the effectiveness of their campaigns by optimizing advertisement formats and placement.
Just as Facebook has established itself as the social network of friends and family, and LinkedIn as the social network of colleagues and business professionals, The Meet Group is creating the social network not of the people you know but of the people you want to know. Nimble and fast-moving, already in more than 100 countries, MeetMe is challenging the dominant player in its space, Match Group. Its vision extends beyond dating. The company focus on building quality products to satisfy the universal need for human connection among all people, everywhere-not just paying subscribers. The company believe meeting new people is a basic human need, especially for users aged 18-34, when so many long-lasting relationships are made. The company use advanced technology to engineer serendipitous connections among people who otherwise might never have met - a sort of digital coffeehouse where everyone belongs. Over the years, The Meet Group’s apps have originated untold numbers of chats, shares, good friends, dates, romantic relationships - even marriages.
The company believe that MeetMe has significant growth opportunities as people increasingly use their mobile devices to discover the people around them. Given the importance of establishing connections within a user’s geographic proximity, the company believe it is critical to establish a high density of users within the geographic regions the company serve. As The Meet Group’s networks grow and the number of users in a location increases, the company believe that users who are seeking to meet new people will incrementally benefit from the quantity of relevant connections.