TCL Electronics Holdings Ltd (SEHK:1070) sys foll form of TCL is  The Creative Life, meaning creation moves the life.1

TCL Corporation is one of China’s largest business groups of consumer electronics operating in a global scale. TCL Corporation (000100.SZ) is listed as a whole, which owns three listed companies: TCL Electronics (01070.HK), China Display Optoelectronics (00334.HK) and Tonly Electronics (01249.HK). Currently, it has formed five industries of TCL Electronics, Communications, CSOT, Home Appliance Group and Tonly Electronics, as well as Systems Technology Business Division, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry, Financial Business Division and other business segments.

TCL was founded in 1981. In the past 30 years, it has developed from a small joint venture of tape production in Huizhou, gradually expanding its business to telephone, television, mobile phone, refrigerators, washing machines, air conditioners, small appliances, LCD panel and other fields, creating multiple first: China's first hands-button telephone, the first 28-inch color TV, the first diamond mobile phone, the first domestic dual-core laptop, the world's first commercial 3D stereoscopic LCD TV and the first Internet television, and pioneering in launching the world's largest 110-inch four times full HD (4K2K) 3D LCD TV.

TCL's globalization exploration began in 1999, which has laid a solid foundation of overseas market through a series of independent brand promotion and cross-border mergers and acquisitions, becoming the leader in globalization of Chinese enterprises. Up to now, TCL has 75,000 employees throughout Asia, the Americas, Europe and Oceania, with sales organizations in more than 80 countries and regions, and 23 research institutions and 21 manufacturing and processing bases in the world.

In 2013, TCL’s global gross revenue was 85.32 billion yuan, of which TCL Electronics’ sales of LCD TV in 2013 was 17.184 million units, up to 6.5 percent of global market share, ranking third in the world, and continuing to be the first in the Chinese market with 18.1% of market share; TCL Communication produced 55.2 million mobile phones, ranking fifth in the world; CSOT’s sales of LCD panel and module products in 2013 was 21.628 million pieces, to be the world's fifth-largest provider of LCD TV panels. In 2013 TCL brand value was 63.9 billion, continuing to be the first brand of Chinese color TV industry.

In 2014, TCL Corporation will promote "Intelligent + Internet" strategic transformation with user-orientation, to establish a new business model of "Products + Services". It will build future-oriented operating system to improve technical capabilities, industry capacity and global capabilities, and strengthen user-centric operation and service capabilities. Within five years, the company will become a mainstream manufacturer of global intelligent terminal products, among the world’s top three in the sales of smart TV and smart phone, develop 100 million home users and 100 million mobile users with ARPU contribution, embark on the pioneer road of Internet technology, and commit to providing users with experience and service of ultimate products, to make life more exciting.

Main Business Distribution

Currently, TCL has set up production and marketing system in dozens of countries and regions worldwide, achieving efficient allocation of global resources through the management of seven global R & D Centers, seventeen manufacturing bases, forty thousand sales outlets and "four supply chains" (product design and manufacturing chain, logistics and supply chain, quality assurance chain, product creation and support chain) to achieve the efficient allocation of global resources.

Financial Highlight

The Company's Global Business Scale Continued to Expand and the Sales Volume Remained No.2 in the Global TV Market: In the first half of 2019, the global TV sales volume of TCL Electronics again hit a new high of 15.53 million sets, up by 17.9% year-on-year, representing a market share of 14.3% (data source: Sigmaintell) and remained at No. 2 in the global TV market. Among which, sales volume of TCL brand TV increased significantly by 33.1% year-on-year to 10.31 million sets, with its market share ranking No.3 in the global TV market (data source: IHS), further showing the global competitive advantage of TCL brand. According to GfK and NPD reports, the market share of TCL brand TV kept stable growth in many countries around the world and ranked among the top in 15 countries in the first half of 2019.

Profitability was Greatly Improved: For the six months ended 30 June 2019, TCL Electronics recorded turnover of HK$22.72 billion, up by 8.0% year-on-year. The gross profit was HK$3.72 billion, up by 15.7% year-on-year. As a result of product mix optimization, gross profit margin increased by 1.1 percentage points to 16.4% year-on-year. By persisting in cost reduction and efficiency enhancement, the expense ratio of the Company remained stable at 12.7%. Having benefited from the overall efficiency improvement and the rapid growth of overseas and Internet businesses, the Company's profitability was greatly improved, with net profit after tax reaching HK$1.37 billion, up by 139.8% year-on-year. Profit attributable to owners of the parent was HK$1.36 billion (including a one-off gain of HK$787 million on fair value remeasurement of 44.44% pre-existing equity interest in Falcon Network Technology held by the Company), up by 138.1% year-on-year. The operating net profit (profit attributable to owners of the parent after deducting one-time non-operating gain) significantly increased by 32.9% to HK$554 million, compared with HK$417 million in the same period of last year. Basic earnings per share was HK60.01 cents and the basic earnings per share after deducting one-time non-operating gain was HK24.41 cents. The Board declared an interim dividend of HK10.56 cents per share, implying a dividend payout ratio of 45% based on profit attributable to owners of the parent after deducting one-time non-operating gain.

Continuous Improvement of Product Mix : By adhering to cutting-edge display and intelligent technologies, the Company is committed to developing high-end and intelligent products. In the first half of 2019, sales volume of smart TVs and 4K TVs increased significantly by 31.8% and 52.5% year-on-year to 12.37 million sets and 5.75 million sets respectively. As large screen and smart function are becoming the new trend, the Company’s TV sales volume of 65-inch and above significantly increased by 116.5% year-on-year. In the future, the Company will continuously increase its investment in R&D to develop global leading display technologies such as quantum dot, Mini LED and 8K, so as to further enhance its product competitiveness.

TCL Brand TV Business Continued Rapid Growth in Overseas Markets: With 20-year penetration in overseas market and prominent advantage of its leading global business layout, the Company has significantly enhanced its international business competitiveness. Overseas markets have become an important development engine for the Company. With significant increase in both sales volume and turnover, TCL TV ranked high among various key markets. Sales volume of TCL brand TVs in overseas markets had significantly increased by 49.8% year-on-year to 7.07 million sets in the first half of 2019, and the turnover reached HK$10.77 billion, up by 32.5% year-on-year. The gross profit margin enhanced significantly and the second quarter gross profit margin rose remarkably by 3.3 percentage points sequentially to 17.1%. The operating results significantly increased by 132.1% year-on-year, which showed that the profit growth had significantly surpassed the turnover growth. The sales volume in various overseas markets remained strong growth. Among which, sales volume in North American markets increased by over 70% year-on-year, with its market share in terms of TV sales volume ranked 2nd in the US market (data source: NPD). In addition, sales volume in the fast expanding emerging Indian market also soared by over 200% year-on-year. With the apparent advantages of the economies of scale, profitability in overseas markets was significantly enhanced.

Internet Business Showed Brilliant Performance with New Revenue from Overseas Markets andContinuously Enhancing Profitability from Falcon Network Technology: The Company actively optimized user experience and enriched platform content of its Internet business, and at the same time deepened its Internet TV business cooperation with Roku and Google in North America, Europe and South America. In the first half of 2019, the Company's Internet business revenue was HK$349 million, up by 125.2% compared to the same period of last year. Among which, sustainable revenue of HK$96 million from overseas Internet business was included for the first time, accounting for 27.5% of the total Internet business revenue. As a result, the Company has become the first Chinese enterprise in the industry to have large-scale and sustainable overseas Internet business revenue. The revenue of Falcon Network Technology in the first half of the year was about HK$253 million, up by 63.3% year-on-year. The net profit in the first half of the year was HK$78 million, exceeding its full year’s net profit in 2018, with the net profit margin reaching 30.7%. In addition, the Company’s Internet business user base and loyalty have further improved. As of 30 June 2019, the global accumulated number of activated users reached 36.75 million, up by 34.3% year-on-year. The global average daily number of active users reached 17.07 million in June 2019. The average daily time of users spent on TV increased to 5.66 hours.

Increased R&D Investment and Took the Lead in AI x IoT Business Layout: With increased investment  in R&D, the Company took the lead in the business layout of AI and IoT. The Company has further improved its product intelligence and implemented new generation of smart engine, which has expanded the application from entertainment to daily services. With the newly added AI scenario identification and AI facial recognition, TVs can provide smart and customized services to users via automatically recommending content that users are interested in. In addition, by using the IoT cloud platform as the core and building up its capabilities of cloud, channel and terminal, the Company established an open smart IoT platform, which had realized voice control over full categories of smart terminal products. By enhancing the infrastructure of the content and services ecology, the Company will fully explore the household AI x IoT field. In the future, the Company will further enrich the services content of AI and IoT, dedicating itself to bringing superior product and service experiences to users worldwide.

Realizing Global Production Capacity Layout and Effectively Mitigating Potential Risks: With global production capacity layout, the Company has factories in Mexico, Vietnam, Poland, India and South America. The Company’s total production capacity layout in overseas exceeds 15 million sets per year, which is sufficient to meet its shipment demand in the North American markets and can effectively minimize potential risks of the China-US trade dispute.


In 2019, the Company adheres the strategic theme of "extreme efficiency, product leadership and user experience":2

  • Leveraging the advantages in the vertical integration of industrial chain to propel the continuous leading position in product technology;
  • Accelerating the development of global Internet business, strengthening operational capability and serving global users;
  • Enhancing the business competitiveness in the PRC Market, further developing highly potential overseas markets and accelerating the strategic layout of globalization;
  • Adopting strategic transformation of "Intelligentization + Diversification" to become a global leading smart technology company.

Starting from this year, China has launched several new policies including “The Ultra HD Video Industry Development Action Plan (2019-2022)”, energy conservation and emissions reduction for home appliances policy and promoting the R&D and industrialization of Green Smart home appliances. The market scales of TV industry have great potential of expansion under the growing trend of 5G technology. The Company will continue to consolidate its leading position in the global layout, leverage the advantage in vertical integration of industrial chain, enhance its global product competitiveness and Internet business capability, deepen the implementation of diversified business layout and development strategy in the second half of 2019. The Company will also build a smart home ecosystem featuring "AI x IoT" and actively explore new profit growth opportunities. At the same time, the Company will vigorously make innovations in technologies, and actively propel digital transformation in order to continuously improve profitability and create greater value for shareholders.

Investor Presentation



  1. ^ http://electronics.tcl.com/en/aboutus/main.do?method=listing&mappingName=AboutUs_CompanyProfile
  2. ^ http://electronics.tcl.com/UserFiles/File/IR/Press%20Releases/2019/TCL_2019IR%20Press%20Release%20_ENG_20190828_Final.pdf
Tags: JP:1070 Japan
Created by Asif Farooqui on 2020/02/04 09:45
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