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edited by Asif Farooqui
on 2020/07/20 11:55
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24 24  The company entered India’s dynamic banking landscape in 2017, after two decades of expertise in lending to the underserved. With over 61% of its branches in rural and semi-urban areas, AU Small Finance Bank has enhanced its focus on the unbanked and underbanked customers at the bottom of the pyramid to drive financial inclusion. Retail loan assets are its mainstay comprising over 80% of its loan AUM. Besides retail, the company also offer small and mid‑corporate loan asset products.
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26 -== Retail assets ==
26 +== Retail Lending ==
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28 28  AU Small Finance Bank has a fairly long, and stable track record in lending small ticket, secured, retail loans primarily to unbanked and underbanked self-employed individuals for purchasing assets that will generate income. The company's retail asset segment includes its three key focus products – Vehicle Loans, Small Secured Business Loans to MSMEs and Housing Loans. It also includes Gold Loans, Consumer Durable Loans and Personal Loans, along with overdraft (OD) on fixed deposits (FD).
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