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8	8	* The company has wide geographical presence covering many countries in Europe, Middle East, Asia Pacific and Americas.
9	9	* The company manage and administer £532 billion of assets for its clients, and Abrdn has over 1 million shareholders.
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12	12	[[image:ABDN0.jpg||height="377" width="719"]]
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25	25	* **Adviser**: The company offer market-leading platform technology and tools that enable UK wealth managers and financial advisers to look after the diverse needs of their clients.
26	26	* **Personal**: The company help people throughout the UK plan for their financial futures – through its financial planning business and its digital investing services.
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29	29	Through the expertise, insight and innovation of its team, the company aim to help clients create more ways for money to make an impact. The company set its sights on giving them more confidence to achieve their goals, and more clarity about what they need next. And the company focus on delivering outcomes that are more than just financial – by investing sustainably to build a better world.
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31	31	Abrdn is a global business. The company manage and administer £532 billion of assets for its clients, and Abrdn has over 1 million shareholders.
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54	54	* Switzerland
55	55	* UK
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58	58	**Middle East**
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60	60	* United Arab Emirates
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63	63	**Asia Pacific**
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65	65	* Australia
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72	72	* Taiwan
73	73	* Thailand
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76	76	**Americas**
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78	78	* Brazil
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79	79	* Canada
80	80	* USA
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100	100	* Collaborative partnerships are important for client led growth, where deep understanding allows it to tailor its products and solutions to meet client needs. Abrdn has strengthened its relationship with its key partner Phoenix with over £170bn of their assets being managed by its skilled team. The company continue to innovate together to support their ongoing needs. In 2020, the company collaborated with several clients and platforms such as China Construction Bank International in Hong Kong, HUB24 in Australia, FAPES in Brazil and Skipton Building Society in the UK, to provide bespoke solutions.
101	101	* Research, data and technology underpin its investment decision-making. The company continue to make improvements to its infrastructure, enhancing the way the company invest on behalf of clients to meet their desired outcomes. In the last year, Abrdn has integrated its operational investment systems, improved its research capabilities with its ESG House Score, and have launched its proprietary data capability to support its deep understanding of its clients.
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104	104	== Adviser ==
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106	106	The company will become the easiest business for wealth managers and advisers. This will give wealth managers and advisers more time to spend with their clients, maximising their service and revenue streams.
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110	110	* Wrap enables advisers to deliver high-quality financial planning to large numbers of clients with complex investment requirements
111	111	* Elevate is a lower-cost proposition which, through a range of investment options, offers advisers the core features they need to deliver their services at scale
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114	114	The strategy is underpinned by its revised and extended strategic relationship with technology provider FNZ. This partnership allows it to combine best-in-class platform services with a commercial model that ensures sustainable growth.
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116	116	In 2021, the company will continue to enhance its solutions so they become even more flexible, more efficient for clients and more insight-led. Advisers’ needs will be the starting point for all improvements and design.
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	111	+== Personal ==
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121	121	From the moment its clients first consider their financial futures, its tailored products and solutions will be available to them in a seamless, technology-powered experience. From the start of their financial journey, all the way through to legacy planning, it will be easy, intuitive and integrated
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125	125	* Services directly through digital channels and through 1825, its financial planning business
126	126	* Discretionary investment management to high-net-worth individuals through Aberdeen Standard Capital
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129	129	Abrdn has grown its advice business substantially since 2015, through various acquisitions. This has given it a complete UKwide footprint, and improved its ability to deliver advice at scale
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131	131	In 2020 the company embedded its digital retirement advice service. This automation significantly increases its capacity and effectiveness, and frees it up to focus on the human touchpoints that make a real difference to its clients.
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140	140	[[image:ABDN3.png]]
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143	143	= Financial Highlights =
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176	176	* Strengthened capital position with surplus regulatory capital increasing to £2.8bn (FY 2020: £2.3bn), including £0.7bn benefit from sale of 4.99% in HDFC Life.
177	177	* Interim dividend of 7.3p in line with its dividend policy.
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180	180	= References =
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