Summary

• Page properties (1 modified, 0 added, 0 removed)

Details

Page properties

Content

...	...	@@ -44,7 +44,7 @@
44	44
45	45	The company's user offerings include:
46	46
47		-**Search**
	47	+== Search ==
48	48
49	49	Yahoo Search serves as a guide for users to discover the information on the Internet that matters to them the most. In 2016, Yahoo continued to invest in platform enhancements; in acquiring new users through default search set and home page sets through its network and through partners; and in building out compelling search experiences for major events, such as the Summer Olympics and the 2016 U.S. Presidential election.
50	50
...	...	@@ -72,16 +72,18 @@
72	72
73	73	Tumblr offers a web platform and mobile applications on iOS and Android that allow users to create, share, and curate content. Tumblr messaging enables users to engage with other users that share their same interests and passions.
74	74
75		-**Advertiser Offerings**
76		-\\Yahoo has two core advertiser products: Gemini and BrightRoll, which includes the BrightRoll Demand Side Platform and BrightRoll Exchange. Advertisers benefit from its comprehensive approach to digital advertising across search and display advertising, which includes native, video, premium, and audience ads. Gemini and BrightRoll are supported by Yahoo’s technology platform, data, and analytical tools.
	75	+== Advertiser Offerings ==
77	77
78		-**Advertiser Products**
79	79
	78	+Yahoo has two core advertiser products: Gemini and BrightRoll, which includes the BrightRoll Demand Side Platform and BrightRoll Exchange. Advertisers benefit from its comprehensive approach to digital advertising across search and display advertising, which includes native, video, premium, and audience ads. Gemini and BrightRoll are supported by Yahoo’s technology platform, data, and analytical tools.
	79	+
	80	+=== Advertiser Products ===
	81	+
80	80	Yahoo Gemini is Yahoo’s proprietary marketplace for search and native advertising across devices. Yahoo Gemini helps marketers achieve measurable results with intent-driven advertising. By leveraging Yahoo’s proprietary data, Gemini helps advertisers target the audiences they are interested in reaching across Yahoo Properties and third-party publishers and engage those audiences through search and native ads. Gemini search is focused on helping advertisers reach their target audiences at the moment the user has made a relevant search query. Gemini native ads are built to match the content that a user is exploring. By using the surrounding content to establish relevancy for targeting, Gemini native ads drive higher audience engagement and brand awareness for the advertiser.
81	81
82	82	BrightRoll is Yahoo’s unified brand for programmatic advertising technology, offering a suite of media-agnostic tools to help advertisers, publishers, and partners connect with users across ad formats and devices. The BrightRoll Demand Side Platform (“BrightRoll DSP”) is technology that enables brand and performance advertisers to plan, execute, optimize, and measure programmatic digital advertising campaigns. The company's targeting solutions allow advertisers to reach users across Yahoo, exclusive publishing partners, and a wide variety of sites and mobile apps with the scale and efficiency of programmatic buying. BrightRoll DSP offers advertisers greater control and transparency with advanced programmatic buying capabilities and access to Yahoo’s proprietary data. Advertisers can reach the right people with custom audience definition and manage frequency on any device with independent campaign measurement and insights. The BrightRoll Exchange connects display, video, and native inventory from the top publishers and ad exchanges with demand from the top DSPs, agencies, ad networks, and advertisers. The BrightRoll Exchange delivers revenue to publishers with the goal of maximizing yield and offers buyers access to a variety of premium digital advertising inventory and unique data with the goal of enabling them to efficiently value supply.
83	83
84		-**Advertising Formats**
	86	+=== Advertising Formats ===
85	85
86	86	Search Advertising. Yahoo Gemini connects advertisers with the audiences across its network, with the support of strategic account teams, reporting, analytics, and extensive campaign controls. Yahoo continues to focus on developing new search ad formats, features, and capabilities to engage users and optimize performance across devices, including click-to-call functionality, sitelink extensions, location extensions, and product ads. To provide the richest possible experience for its users, Yahoo also serves search ads from partners, including Microsoft and Google.
87	87
...	...	@@ -95,9 +95,11 @@
95	95
96	96	Audience Advertising. Yahoo audience ads leverage a comprehensive set of proprietary data signals to identify and engage the right users on Yahoo and across the web. With audience ads, Yahoo can help brands make meaningful connections with the right users at the right time, across ad formats and devices.
97	97
98		-**Developer Offerings**
99		-\\The Yahoo Mobile Developer Suite gives developers the ability to measure, monetize, advertise, and improve their apps with Yahoo tools.
	100	+== Developer Offerings ==
100	100
	102	+
	103	+The Yahoo Mobile Developer Suite gives developers the ability to measure, monetize, advertise, and improve their apps with Yahoo tools.
	104	+
101	101	Flurry Analytics is a free mobile app analytics solution that is implemented in applications on more than 2 billion devices worldwide. Flurry is integrated in third-party applications via a lightweight software developer kit (“SDK”). Flurry provides mobile app developers insight into the actions their users are taking in-app, as well as their audience’s interests and demographics. Additionally, Flurry Pulse allows users to share data with partners and comScore for data validation.
102	102
103	103	Yahoo App Publishing (“YAP”) enables third-party app developers to monetize their app experiences with native and video advertising from Yahoo Gemini, Flurry, and BrightRoll advertisers. Developers can integrate YAP through the Flurry SDK.
...	...	@@ -106,16 +106,20 @@
106	106
107	107	Tumblr In-App Sharing allows developers to integrate a Tumblr sharing button into their app experiences to enable their users to share content directly to Tumblr without leaving their app. When a user shares content from a developer’s app, it will be posted to the user’s Tumblr blog along with a deep-link back to the developer’s app. By clicking this deep-link, users will be directed to the developer’s app, and if the user does not have the developer’s app, they will see a prompt to install it.
108	108
109		-**Product Development**
110		-\\Yahoo continually launches, improves, and scales products and features to meet evolving user, advertiser, and publisher needs. Most of its software products and features are developed internally. In some instances, however, the company might purchase technology and license intellectual property rights if the opportunity is strategically aligned, operationally compatible, and economically advantageous. While it may be necessary in the future to seek or renew licenses relating to various aspects of its products, the company believe based on past experience and industry practice that such licenses generally could be obtained on commercially-reasonable terms. The company believe its continuing innovation and product development are not materially dependent upon any single license or other agreement with a third-party relating to the development of its products.
	113	+=== Product Development ===
111	111
	115	+
	116	+Yahoo continually launches, improves, and scales products and features to meet evolving user, advertiser, and publisher needs. Most of its software products and features are developed internally. In some instances, however, the company might purchase technology and license intellectual property rights if the opportunity is strategically aligned, operationally compatible, and economically advantageous. While it may be necessary in the future to seek or renew licenses relating to various aspects of its products, the company believe based on past experience and industry practice that such licenses generally could be obtained on commercially-reasonable terms. The company believe its continuing innovation and product development are not materially dependent upon any single license or other agreement with a third-party relating to the development of its products.
	117	+
112	112	Yahoo’s product teams, which include a broad array of engineering and product talent, support a large portion of the Yahoo product portfolio and technology infrastructure. The company's product teams have expertise in web and mobile user applications, scalable software platforms, information retrieval, machine learning and science, editorial, networking/communications technologies, and presentation layer frameworks. The company take security and privacy very seriously, and continuously innovate to protect its users and their data.
113	113
114	114	The company's engineering and production teams are primarily located in its Sunnyvale, California headquarters. Product development expenses for 2014, 2015, and 2016 totaled approximately $1,156 million, $1,178 million, and $1,055 million, respectively, which included stock-based compensation expense of $139 million, $190 million, and $213 million, respectively.
115	115
116		-**Global Operations**
117		-\\The company manage its business geographically. The primary areas of measurement and decision-making are Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific.
	122	+= Global Operations =
118	118
	124	+
	125	+The company manage its business geographically. The primary areas of measurement and decision-making are Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific.
	126	+
119	119	The company own a majority or 100 percent of all of these international operations (except in Australia, New Zealand, and Japan where Altaba has joint ventures and/or noncontrolling interests). The company support these businesses through a network of offices worldwide.
120	120
121	121	Revenue is primarily attributed to individual countries according to the international online property that generated the revenue.