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73	73	Tumblr offers a web platform and mobile applications on iOS and Android that allow users to create, share, and curate content. Tumblr messaging enables users to engage with other users that share their same interests and passions.
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75		-== Advertiser Offerings ==
	75	+== Advertiser Offerings ==
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77		-
78	78	Yahoo has two core advertiser products: Gemini and BrightRoll, which includes the BrightRoll Demand Side Platform and BrightRoll Exchange. Advertisers benefit from its comprehensive approach to digital advertising across search and display advertising, which includes native, video, premium, and audience ads. Gemini and BrightRoll are supported by Yahoo’s technology platform, data, and analytical tools.
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80	80	=== Advertiser Products ===
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98	98	Audience Advertising. Yahoo audience ads leverage a comprehensive set of proprietary data signals to identify and engage the right users on Yahoo and across the web. With audience ads, Yahoo can help brands make meaningful connections with the right users at the right time, across ad formats and devices.
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100	100	== Developer Offerings ==
	100	+\\The Yahoo Mobile Developer Suite gives developers the ability to measure, monetize, advertise, and improve their apps with Yahoo tools.
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102		-
103		-The Yahoo Mobile Developer Suite gives developers the ability to measure, monetize, advertise, and improve their apps with Yahoo tools.
104		-
105	105	Flurry Analytics is a free mobile app analytics solution that is implemented in applications on more than 2 billion devices worldwide. Flurry is integrated in third-party applications via a lightweight software developer kit (“SDK”). Flurry provides mobile app developers insight into the actions their users are taking in-app, as well as their audience’s interests and demographics. Additionally, Flurry Pulse allows users to share data with partners and comScore for data validation.
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107	107	Yahoo App Publishing (“YAP”) enables third-party app developers to monetize their app experiences with native and video advertising from Yahoo Gemini, Flurry, and BrightRoll advertisers. Developers can integrate YAP through the Flurry SDK.
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111	111	Tumblr In-App Sharing allows developers to integrate a Tumblr sharing button into their app experiences to enable their users to share content directly to Tumblr without leaving their app. When a user shares content from a developer’s app, it will be posted to the user’s Tumblr blog along with a deep-link back to the developer’s app. By clicking this deep-link, users will be directed to the developer’s app, and if the user does not have the developer’s app, they will see a prompt to install it.
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113	113	=== Product Development ===
	111	+\\Yahoo continually launches, improves, and scales products and features to meet evolving user, advertiser, and publisher needs. Most of its software products and features are developed internally. In some instances, however, the company might purchase technology and license intellectual property rights if the opportunity is strategically aligned, operationally compatible, and economically advantageous. While it may be necessary in the future to seek or renew licenses relating to various aspects of its products, the company believe based on past experience and industry practice that such licenses generally could be obtained on commercially-reasonable terms. The company believe its continuing innovation and product development are not materially dependent upon any single license or other agreement with a third-party relating to the development of its products.
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115		-
116		-Yahoo continually launches, improves, and scales products and features to meet evolving user, advertiser, and publisher needs. Most of its software products and features are developed internally. In some instances, however, the company might purchase technology and license intellectual property rights if the opportunity is strategically aligned, operationally compatible, and economically advantageous. While it may be necessary in the future to seek or renew licenses relating to various aspects of its products, the company believe based on past experience and industry practice that such licenses generally could be obtained on commercially-reasonable terms. The company believe its continuing innovation and product development are not materially dependent upon any single license or other agreement with a third-party relating to the development of its products.
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118	118	Yahoo’s product teams, which include a broad array of engineering and product talent, support a large portion of the Yahoo product portfolio and technology infrastructure. The company's product teams have expertise in web and mobile user applications, scalable software platforms, information retrieval, machine learning and science, editorial, networking/communications technologies, and presentation layer frameworks. The company take security and privacy very seriously, and continuously innovate to protect its users and their data.
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120	120	The company's engineering and production teams are primarily located in its Sunnyvale, California headquarters. Product development expenses for 2014, 2015, and 2016 totaled approximately $1,156 million, $1,178 million, and $1,055 million, respectively, which included stock-based compensation expense of $139 million, $190 million, and $213 million, respectively.
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122	122	= Global Operations =
	118	+\\The company manage its business geographically. The primary areas of measurement and decision-making are Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific.
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124		-
125		-The company manage its business geographically. The primary areas of measurement and decision-making are Americas, EMEA (Europe, Middle East, and Africa), and Asia Pacific.
126		-
127	127	The company own a majority or 100 percent of all of these international operations (except in Australia, New Zealand, and Japan where Altaba has joint ventures and/or noncontrolling interests). The company support these businesses through a network of offices worldwide.
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129	129	Revenue is primarily attributed to individual countries according to the international online property that generated the revenue.