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Summary

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16 16  
17 17  The battery plants are located at Karakambadi and Amara Raja Growth Corridor(ARGC) in Chittoor District, Andhra Pradesh, India. The Karakambadi manufacturing facility consists of three plants (4 Wheeler, 2 Wheeler and LVRLA). While the ARGC facility consists of four plants (4 Wheeler, 2 Wheeler, Tubular and MVRLA). Together these plants contribute to the growing volumes of Amara Raja Batteries Ltd.
18 18  
19 += Business Overview =
19 19  
21 +== Automotive Batteries ==
20 20  
21 -Business Overview
23 +Amara Raja Automotive Batteries offers a wide range of battery solutions in Passenger Vehicles, Three Wheelers, Two Wheelers, Commercial Vehicles, Farm Vehicles, and Home UPS/Inverters. Amara Raja Batteries Limited(ARBL) is the first company to manufacture Valve Regulated Lead-Acid (VRLA) batteries in India. They are engineered to provide performance reliability and consistency over the life of the product and they offer a long battery life with minimal maintenance in most demanding applications.{{footnote}}https://www.amararajabatteries.com/Business/Automotive{{/footnote}}
22 22  
23 -Automotive Batteries
24 -
25 -Amara Raja Automotive Batteries offers a wide range of battery solutions in Passenger Vehicles, Three Wheelers, Two Wheelers, Commercial Vehicles, Farm Vehicles, and Home UPS/Inverters. Amara Raja Batteries Limited(ARBL) is the first company to manufacture Valve Regulated Lead-Acid (VRLA) batteries in India. They are engineered to provide performance reliability and consistency over the life of the product and they offer a long battery life with minimal maintenance in most demanding applications.{{footnote}}https://www.amararajabatteries.com/About{{/footnote}}
26 -
27 -[[https:~~/~~/www.amararajabatteries.com/Business/Automotive>>url:https://www.amararajabatteries.com/Business/Automotive]]
28 -
29 -
30 30  Amara Raja Automotive Batteries are built to the highest competence in its class. The flagship brand of Amara Raja Batteries, Amaron, is well known for its Zero Maintenance, Extended Warranty, High Cranking Power and Enhanced Safety. The company's products are manufactured at its ISO/TS-16949, ISO-14001 and BH OHSAS-18001 certified manufacturing facilities in Tirupati. The epitome of quality, the ISO:9001 certified ARBL manufacturing plants render batteries with Higher cyclic life, Superior discharge performance, Lower self-discharge rates, explosion resistant, factory charged and eco-friendly batteries ARBL the most preferred battery manufacturing company in over 32 countries across the globe.
31 31  
27 +== Industrial Batteries ==
32 32  
33 -Industrial Batteries
29 +Amara Raja Industrial Batteries offers a broad range of battery solutions in segments like UPS, Telecom, Railways, Defence and Motive. Amara Raja Batteries Limited(ARBL) is the first company to manufacture Valve Regulated Lead-Acid(VRLA) batteries in India. They are engineered to provide the performance reliability and consistency over the life of the product and they offer a long battery life with minimal maintenance. The VRLA products fit virtually anywhere and provide superior performance in the most demanding applications.{{footnote}}https://www.amararajabatteries.com/Industrial/{{/footnote}}
34 34  
35 -Amara Raja Industrial Batteries offers a broad range of battery solutions in segments like UPS, Telecom, Railways, Defence and Motive. Amara Raja Batteries Limited(ARBL) is the first company to manufacture Valve Regulated Lead-Acid(VRLA) batteries in India. They are engineered to provide the performance reliability and consistency over the life of the product and they offer a long battery life with minimal maintenance. The VRLA products fit virtually anywhere and provide superior performance in the most demanding applications.{{footnote}}https://www.amararajabatteries.com/About{{/footnote}}
36 -
37 -[[https:~~/~~/www.amararajabatteries.com/Industrial/>>url:https://www.amararajabatteries.com/Industrial/]]
38 -
39 39  Amara Raja Industrial Batteries are built to the highest competence in its class. They are fail-safe and fool-proof battery technology manufactured at its premium manufacturing facility. The epitome of quality. an ISO:9001 certified ARBL manufacturing plant render batteries with Higher cyclic life, Superior discharge performance, Lower self-discharge rates, Explosion resistant, Factory charged and Eco-friendly batteries with a floating life of 10 plus years making ARBL, among the most preferred battery manufacturing company in over 32 countries across the globe.
40 40  
33 +**Applications**
41 41  
42 -Applications
35 +* UPS
36 +* Telecom
37 +* Solar
38 +* Railways
39 +* Motive
40 +* International Operations
41 +* Defence
43 43  
44 -.
43 +**Products**
45 45  
46 -UPS
45 +* PowerStack
46 +* AMARON SLEEK
47 +* AMARON VOLT
48 +* GENPRO
49 +* AMARON QUANTA
50 +* AMARON QUANTA-HWS
51 +* AMARON QUANTA-HUPS
52 +* AMARON Brute
53 +* AMARON Solar
54 +* AMARON Quanta S-XEL
47 47  
48 -Telecom
56 += Industry Overview =
49 49  
50 -Solar
58 +The lead-acid battery industry has been in existence for more than 150 years, but the ubiquitous technology displays remarkable traction even today.{{footnote}}https://www.amararajabatteries.com/images/investors/annual-reports/ARBL%20Annual%20Report%202019-20%20double%20spread.pdf{{/footnote}}
51 51  
52 -Railways
53 -
54 -Motive
55 -
56 -International Operations
57 -
58 -Defence
59 -
60 -
61 -
62 -Products
63 -
64 -.
65 -
66 -PowerStack
67 -
68 -AMARON SLEEK
69 -
70 -AMARON VOLT
71 -
72 -GENPRO
73 -
74 -AMARON QUANTA
75 -
76 -AMARON QUANTA-HWS
77 -
78 -AMARON QUANTA-HUPS
79 -
80 -AMARON Brute
81 -
82 -AMARON Solar
83 -
84 -AMARON Quanta S-XEL
85 -
86 -
87 -Industry Overview
88 -
89 -
90 -The lead-acid battery industry has been in existence for more than 150 years, but the ubiquitous technology displays remarkable traction even today.{{footnote}}https://www.amararajabatteries.com/About{{/footnote}}
91 -
92 -[[https:~~/~~/www.amararajabatteries.com/images/investors/annual-reports/ARBL%20Annual%20Report%202019-20%20double%20spread.pdf>>url:https://www.amararajabatteries.com/images/investors/annual-reports/ARBL%20Annual%20Report%202019-20%20double%20spread.pdf]]
93 -
94 94  With a proven arrangement for reliable and low-cost energy storage, lead-acid battery plays an important role in its day-to-day life.
95 95  
96 96  Growth in the lead-acid battery market is led by increasing industrialization and urbanization, rising inclination towards green energy sources. There has been significant technological advancements to push the performance boundaries of lead acid batteries enabling their deployment in new and merging application segments. While lithium ion batteries have built a remarkable presence in EVs and grid scale energy storage application, lead-acid batteries continue to stay ahead in terms of production costs, adoption and recycling – lead-acid batteries are 99% recyclable – making them the biggest contender for affordable energy storage solutions.
... ... @@ -103,16 +103,14 @@
103 103  
104 104  Stationary lead-acid batteries are more efficient in storage of energy obtained from renewable sources like wind and solar and are more suitable installations in offshore and onshore platforms to store, supply and direct electric power as per requirements.
105 105  
106 -The sectoral structure
72 +== The sectoral structure ==
107 107  
108 108  The Indian lead-acid battery industry is split equally between the automotive segment and the nonautomotive segment. The industry is divided into three segments: (a) Organized segment – controlled by five manufacturers, (b) SME segment and (c) SSI segment. Given the high share of replacement demand for sectors like automotive, home inverter, UPS and traction, the share of unorganized/semiorganized players is high. To beat the increasing competition, the organized players are promoting more and more entry-level brands at competitive pricing and shorter warranty periods and are expanding their distribution network in the semi-urban and rural markets. This should help raise their share in the overall battery market.
109 109  
76 += Business Segments =
110 110  
111 -Business Segments
78 +== Automotive Battery division ==
112 112  
113 -
114 -Automotive Battery division
115 -
116 116  Amaron, the flagship Amara Raja offerings that have transformed the automotive battery space in India.
117 117  
118 118  The Tirupati and Chittoor manufacturing facilities are benchmarked to the ISO/IATF 16949, ISO 14001, OHSAS 18001 and EnMS 50001 standards.
... ... @@ -121,10 +121,8 @@
121 121  
122 122  Over the years, Amara Raja has set up an entrenched distribution network comprising 30,000- plus Amaron and PowerZone retailers for a pan-India reach. This distribution edge has helped the Company sustain its competitive dominance in the aftermarket segment.
123 123  
88 +=== Passenger vehicles ===
124 124  
125 -
126 -Passenger vehicles
127 -
128 128  India was the favourite destination of multinational car manufacturers before the slowdown. The annual sales of passenger vehicles were increasing consistently through the last five years. India was expected to overtake Japan and Germany and emerge as the third-largest global car market after the US and China. But the slowdown in the automobile sector has changed the scenario. The downslide for this segment started in July 2018 and continued ever since.
129 129  
130 130  Sales of passenger vehicles, comprising cars, utility vehicles and vans, suffered a 17.8% degrowth visà-vis the 2018-19 sales. According to SIAM, cumulative PV sales in 2019- 20 stood at 2,775,679 units, dipping below the 3-million-unit mark for the first time since 2016-17. While passenger car volumes slipped over 23%, utility vehicle sales grew by 0.48% on the back of by launches like the Kia Seltos and MG Hector.
... ... @@ -137,19 +137,15 @@
137 137  
138 138  Aftermarket: In India, about 2.5–3 million vehicles are sold every year over the last 4-5 years. This provides a large and growing aftermarket opportunity for batteries. In addition to being a large market, it is a lucrative space for the following reasons:
139 139  
140 -.
102 +* B2C nature of business
103 +* Better pricing power with diffused customer base
104 +* Demand for higher quality and performance
141 141  
142 -B2C nature of business
143 -
144 -Better pricing power with diffused customer base
145 -
146 -Demand for higher quality and performance
147 -
148 148  With cities getting increasingly congested, growing vehicle population and the government imposing emission norms, the start-stop-start action of vehicles is expected to increase which will strengthen the demand for quality batteries in the aftermarket segment. India is the fifth largest car market in the world . India’s continuous rise in the league will strengthen the aftermarket segment battery demand over the medium term.
149 149  
150 150  In the immediate near-term, battery makers could witness replacement demand driven by an upsurge in the aftermarket demand for replacement of old and discharged batteries.
151 151  
152 -Two-wheelers
110 +=== Two-wheelers ===
153 153  
154 154  The shaky macro-economic environment in the country saw two-wheeler volumes falling by 17.76% from 21.18 million units in 2018-19 to 17.42 million in 2019-20. Exports provided a silver lining to the prevailing gloom growing by more than 7% over the previous year.
155 155  
... ... @@ -161,30 +161,29 @@
161 161  
162 162  Aftermarket: India is one of the largest two-wheeler market in the world, adding more than 15 million vehicles annually to the wheelson-the-street inventory for the last 3-4 years. Between 2012 and 2018, over 124 million bikes were sold in the country, creating a huge aftermarket opportunity.
163 163  
164 -E-mobility
122 +=== E-mobility ===
165 165  
166 166  The Union government is trying to encourage the adoption of electric mobility to reduce the dependence on crude oil imports and bring down pollution across cities. With its cleaner carbon footprint and reduced localised pollution, e-mobility can serve as a solution.
167 167  
168 168  Though the Indian Government laid out a broad plan in 2013 with the ‘National Electric Mobility Mission Plan (NEMMP) 2020’, e-mobility has seen better traction in the recent times with the Phase 2 of the FAME (Faster Adoption and Manufacturing of Hybrid and Electric vehicles) rolled out on 1st April 2019. The second phase aims at boosting electric mobility and increasing the number of electric vehicles in commercial fleets. This includes buses using EV technology, electric, plug-in hybrid, and strong hybrid four-wheelers as well as electric three-wheelers including e-rickshaws and electric two-wheelers. It also focuses on the establishment of charging infrastructure across multiple cities.
169 169  
170 -E-rickshaws
128 +=== E-rickshaws ===
171 171  
172 172  The Indian electric rickshaw market has witnessed significant growth in recently, owing to rising environmental awareness, government incentives and implementation of stringent regulations to curb environmental degradation.
173 173  
174 174  Analysing the dominance of electric rickshaws, which cover 80% of the EV market in India, Frost and Sullivan has said in a recent report that e-rickshaws in India will grow to 1 million units by FY2025 from 0.4 million in FY2019. Around 72% of the electric rickshaws plying on Indian roads providing last mile mobility solutions to in Tier II and III cities, are 0-2 years old and approximately 98% of them are powered by lead acid batteries. It presents an interesting opportunity for it.
175 175  
176 -Business strategy
134 +=== Business strategy ===
177 177  
178 178  The automotive battery business has developed preferred brands like Amaron and PowerZone. Both the brands have garnered significant market share and continue to acquire more. The brands operate in market segments of automotive, two-wheeler and inverter batteries.
179 179  
180 180  The automotive battery business has drawn up a roadmap designed to sustain its growth momentum over the medium term. It covers geographic expansion, new products and applications, and new technologies and processes.
181 181  
140 += Industrial Battery Division =
182 182  
183 -Industrial Battery Division
184 -
185 185  The Company largely handles the business on B2B basis to serve customers like telecom operators, tower companies, UPS OEMs, power utilities and solar integrators. The Company has a strong distribution network covering 130 AQuA channel partners across the nation to serve the replacement markets of UPS batteries. The sales team is aptly supported by a network of 120 SWEAR service partners in addition to its own personnel.
186 186  
187 -Batteries for telecom sector
144 +=== Batteries for telecom sector ===
188 188  
189 189  India’s telecom sector, which has been grappling with huge debts and massive regulatory headwinds for the past few years, has received investments of more than C1.42 lakh crore in the last six months. All the four mobile operators have received some form of funding, which indicates that the investor confidence has not waned out.
190 190  
... ... @@ -192,21 +192,21 @@
192 192  
193 193  Telecom networks are clearly at the heart of Amara Raja’s digital future. While most sectors are saddled by terrible slump in business, telecom is slated to grow by 15-20% even in the midst of the economic slowdown. As data usage skyrockets, focus to improve rural coverage and launch of 5G can increase the power requirement at towers.
194 194  
195 -Batteries for UPS applications
152 +=== Batteries for UPS applications ===
196 196  
197 197  India’s UPS market size is around $1 billion and it is expected to continue growing because of the digital transformation sweeping through the country.
198 198  
199 -Data Centers: A move toward a connected, inclusive digital economy means more and more data is being generated across various platforms as well as accessed by more people using mobile technology. Data centers have started making big strides with the spurt in data consumption. The cloud computing and edge data center technologies are increasingly being adopted across businesses as well as consumers adding to the demand for batteries.
156 +**Data Centers:** A move toward a connected, inclusive digital economy means more and more data is being generated across various platforms as well as accessed by more people using mobile technology. Data centers have started making big strides with the spurt in data consumption. The cloud computing and edge data center technologies are increasingly being adopted across businesses as well as consumers adding to the demand for batteries.
200 200  
201 -Mobile telephony: Improved device penetration, affordable data tariff plans and increased data-intensive content such as videos are driving the growth of mobile telephony in India. Mobile data traffic is growing as more Indians spend time streaming videos, which is expected to account for 75% of the overall mobile traffic by 2024. Estimates suggest that the total mobile data traffic per month will record a CAGR of 23% from 4.6 exabytes in 2018 to 16 exabytes in 2024.
158 +**Mobile telephony:** Improved device penetration, affordable data tariff plans and increased data-intensive content such as videos are driving the growth of mobile telephony in India. Mobile data traffic is growing as more Indians spend time streaming videos, which is expected to account for 75% of the overall mobile traffic by 2024. Estimates suggest that the total mobile data traffic per month will record a CAGR of 23% from 4.6 exabytes in 2018 to 16 exabytes in 2024.
202 202  
203 203  India’s IT industry contributed around 7.7% to the country’s GDP and is expected to contribute 10% to the GDP by 2025.
204 204  
205 205  The government initiative to computerize its various departments coupled with the National e-Governance Plan is expected to boost the demand for low-end UPS systems. Infrastructure push on Airport expansions, Metro Rail, smart cities, and banking, financial services and insurance (BFSI) are adding fuel to the UPS business growth in India.
206 206  
207 -Manufacturing Sector: with increased impetus to local manufacturing and intensifying focus on pharma, chemical and food processing sectors, India is expected to rank among the top three growth economies and manufacturing destinations of the world.
164 +**Manufacturing Sector:** with increased impetus to local manufacturing and intensifying focus on pharma, chemical and food processing sectors, India is expected to rank among the top three growth economies and manufacturing destinations of the world.
208 208  
209 -Batteries for Solar and Energy Storage Sector
166 +=== Batteries for Solar and Energy Storage Sector ===
210 210  
211 211  The government’s earlier RE targets of 175GW which was further enhanced to 450 GW by 2030 as announced by the Hon’ble Prime Minister will significantly drive the demand for energy storage systems in India.
212 212  
... ... @@ -216,7 +216,7 @@
216 216  
217 217  Behind the meter requirement of energy storage at residential, commercial and industrial locations is expected to witness faster adoption with the likely introduction of differential tariffs will further drive growth in the energy storage needs.
218 218  
219 -Batteries for motive power
176 +=== Batteries for motive power ===
220 220  
221 221  Unlike developed economies, the usage of Fork Lifts/Pallet Trucks in India has been limited owing to traditional practice of usage of labor for goods movement as well as very little adoption of palletization.
222 222  
... ... @@ -226,24 +226,23 @@
226 226  
227 227  The adoption of electric vehicles for forklift will continue to grow with more and more conversion of diesel vehicles to electric vehicles, adding to the battery requirements. Among most of the emerging regions of the world, the adoption of lift trucks per million people is very low and it is significantly low in India at approximately 10 lift trucks per million as against 273 in China and 693 in North America. This certainly offers a huge legroom for growth in the Indian market.
228 228  
229 -International markets
186 +=== International markets ===
230 230  
231 231  Increased preference for Indian engineering products in the global markets and rapid adoption of successful business models of India in segments like telecom (tower companies, fixed energy cost model) UPS (India as a manufacturing base for global markets) and the renewable energy storage are set to offer tremendous opportunities.
232 232  
233 233  Close on the actions initiated by the Chinese government a few years back to ensure HSE measures in manufacturing and reduced play in global requirements of lead acid batteries, India has turned out to be a preferred destination for sourcing, apart from Vietnam. The undeniable fact of India being a significantly large captive user of batteries has worked in its favor in rolling out technologically superior and costcompetitive batteries for global requirements.
234 234  
235 -Business strategy
192 +=== Business strategy ===
236 236  
237 237  Amara Raja industrial batteries continue to be the most preferred choice in industrial batteries and holds a high market share in all segments of business operations. While continuing to grow the business in India, the strategic roadmap of industrial battery business highlights geographic expansion, new applications, new processes and new technologies to emerge as a credible global supplier for energy storage products and services.
238 238  
196 += Financial Overview =
239 239  
240 -Financial Overview
241 -
242 242  The company’s revenue from operations for the year ending March 31, 2020 had grew to Rs 6,839.46 crores from RS 6,793.11 crores last year registering a marginal growth. The net profit for the year grew to C660.82 crores from Rs 483.49 crores in the previous year, registering a growth of 37%. The Earnings per share (EPS) for the year stood at Rs 38.69 per share, an increase of 37% compared to Rs 28.31 per share for the previous year
243 243  
244 244  The Company’s financial position has shown immense improvement over the years. The net worth as at March 31, 2020 improved to Rs 3,655.61 crores with the net addition of H320.29 to other equity during the year. There is no interest bearing debt as of March 31, 2020. The surplus cash at the year end stood at Rs 32.60 crores. CRISIL had re-affirmed the ratings on the Company’s loan-term bank loan facilities at ‘CRISIL AA+/Stable’ and on the short-term bank facilities at ‘CRISIL A1+.’
245 245  
246 -Automotive battery business
202 +=== Automotive battery business ===
247 247  
248 248  The headwinds encountered by the automotive sector during second half of financial year 2018-19 continued through entire financial year 2019-20. Both four wheeler (4W) and two wheeler (2W) vehicle production experienced negative growth during 2019-20. This resulted in OEM business in both the application categories, declining in line with new vehicle production, though the share in respective OEMs was maintained.
249 249  
... ... @@ -251,7 +251,7 @@
251 251  
252 252  The expansion of manufacturing capacity in both 4W and 2W battery product lines is on track though there are some delays in the completion of installations due to Covid-19 pandemic. However, the company is confident that the capacities will be available to meet the market demand.
253 253  
254 -Industrial battery business
210 +=== Industrial battery business ===
255 255  
256 256  The Industrial Battery Business has improved its performance in financial year 2019-20 compared to previous year despite the year end sales getting impacted due to COVID19 pandemic. The volumes grew in all segments of the business barring telecom segment.
257 257  
... ... @@ -259,7 +259,6 @@
259 259  
260 260  During the year the distribution network for small capacity VRLA batteries were strengthened which resulted in significant growth in this business. The tubular batteries which were launched two years ago for rural banking applications also showed good progress.
261 261  
218 += References =
262 262  
263 -References
264 -
265 265  {{putFootnotes/}}
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