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5	5	= Overview =
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7		-Asian Paints Limited (NSE:ASIANPAINT) is an Indian multinational paint company established in 1942  headquartered in Mumbai, Maharashtra. The company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.
	7	+Asian Paints Limited (NSE:ASIANPAINT) is an Indian multinational paint company established in 1942 headquartered in Mumbai, Maharashtra. The company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.
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9	9	Asian Paints is India’s leading paint company with a group turnover of Rs 193.50 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 15 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 60 countries. Besides Asian Paints, the group operates around the world through its subsidiaries  Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints.{{footnote}}https://www.asianpaints.com/about-us.html{{/footnote}}
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26	26	* Kadisco Asian Paints in Ethiopia (Africa)
27	27	* Taubmans in Fiji and Samoa (South Pacific)
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29	29	= Business segments =
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31	31	== Decorative Coatings ==
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57	57	=== Industry overview ===
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59		-The domestic paint industry is estimated to be a C 50,000 Crores industry with the decorative paint category constituting almost 75% of this market. The decorative paint market includes multiple categories depending on the nature of the surface like exterior wall paints, interior wall paints, wood finishes, enamels as well as ancillary products like primers, putties, etc. The industrial paint category constitutes the balance 25% of the paint market and includes a broad array of segments like automotive coatings, marine coatings, packaging coatings, powder coatings, protective coatings and other general industrial coatings. The domestic paint industry still continues to have a sizeable 30-35% share of unorganised players which primarily cater to the low end of the product basket. The paint industry continues to see the emergence of small to medium level new paint players who continue to put pressure at the low-end emulsions.
	61	+The domestic paint industry is estimated to be a Rs 50,000 Crores industry with the decorative paint category constituting almost 75% of this market. The decorative paint market includes multiple categories depending on the nature of the surface like exterior wall paints, interior wall paints, wood finishes, enamels as well as ancillary products like primers, putties, etc. The industrial paint category constitutes the balance 25% of the paint market and includes a broad array of segments like automotive coatings, marine coatings, packaging coatings, powder coatings, protective coatings and other general industrial coatings. The domestic paint industry still continues to have a sizeable 30-35% share of unorganised players which primarily cater to the low end of the product basket. The paint industry continues to see the emergence of small to medium level new paint players who continue to put pressure at the low-end emulsions.
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61	61	=== Industry trends ===
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