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9	9	More than 500 million smallholder farmers feed the growing population in Asia, Africa, and South America. Owning small plots of land where they can typically only harvest one or two crops, smallholders often  lack the resources needed to move from subistence farming to commerical farming. These farmers face unique challenges that require tailored solutions. At Bayer, its objective remains to empower more than a 100 million smallholder farmers in developing countries around the world by providing increased access to sustainable agricultural solutions.. The company aim to empower them through collaborative partnerships and innovative solutions that expand agricultural know-how to address their most challenging issues.
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11	11	== Products ==
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13	13	=== Seeds and Traits ===
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27	27	The company's Environmental Science unit uses innovation and technology to sustainably safeguard and advance the health, hygiene, and safety of people all over the world. Through solutions specifically designed to care for its ecosystem — like disease-fighting vector control activities or professional pest and industrial vegetation management systems — we’re fostering healthy environments where people and communities can live, work, and play.
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29	29	= Industry Overview =
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31	31	== Indian Agriculture ==
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39	39	During 2019-20, India registered the overall seasonal (June-September) rainfall of 109% of its long period average (LPA) with Northwest, Central, South Peninsula, and Northeast India recording 98%, 129%, 116%, and 88% of respective LPA. The country experienced uneven rainfall distribution during the year, with 54% of the total area receiving normal rainfall, 30% receiving excess to large excess, and the remaining 15% receiving deficient rainfall. Monsoon was also delayed and extended during the year, prompting farmers to adjust their crop calendar.
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43	43	== Crop Protection ==
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45	45	In 2018, the crop protection industry in India was valued at US$ 4.1 Billion and is expected to grow at 8.3% compounded growth rate to reach US$ 8.1 Billion by 2025. India ranks 4th among the largest agrochemical producers in the world, but the agrochemical consumption per hectare in India is quite low compared to other big agricultural markets such as the United States, Brazil and Argentina. In 2018, India’s per hectare pesticide usage stood at 0.6kg as compared to China’s 17kg, Japan’s 12.5kg, and the UK’s 2.8kg.