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2 2  {{toc/}}
3 3  {{/box}}
4 4  
5 -= Paragraph 1 =
5 += Company Overview =
6 6  
7 -Company Overview
7 +Eicher Motors Limited (NSE:EICHERMOT) is the listed parent of Royal Enfield, the global leader in middleweight motorcycles. The world’s oldest motorcycle brand in continuous production, Royal Enfield has made its distinctive motorcycles since 1901. Focussed on bringing back simple, yet engaging and accessible motorcycling, Royal Enfield operates in India, and over 50 countries around the world. With modern development facilities in Leicestershire, UK and Chennai, India, Royal Enfield makes its motorcycles in Tamil Nadu for the world.{{footnote}}https://www.eicher.in/about-us{{/footnote}}
8 8  
9 -Eicher Motors Limited (NSE:EICHERMOT) is the listed parent of Royal Enfield, the global leader in middleweight motorcycles. The world’s oldest motorcycle brand in continuous production, Royal Enfield has made its distinctive motorcycles since 1901. Focussed on bringing back simple, yet engaging and accessible motorcycling, Royal Enfield operates in India, and over 50 countries around the world. With modern development facilities in Leicestershire, UK and Chennai, India, Royal Enfield makes its motorcycles in Tamil Nadu for the world.
10 -
11 -[[https:~~/~~/www.eicher.in/about-us>>url:https://www.eicher.in/about-us]]
12 -
13 13  In addition to motorcycles, Eicher has a joint venture with Sweden’s AB Volvo - Volvo Eicher Commercial Vehicles Limited (VECV) - which is driving modernization in India's commercial vehicle space, and in other developing countries. VECV has a complete range of trucks and buses from 5-55 tonnes, and its integrated manufacturing plant in Pithampur, Madhya Pradesh is the global hub for medium duty five- and eight-litre engines for Volvo Group.
14 14  
15 15  For the twelve months ended March 2019, Eicher Motors recorded its highest ever total income of INR crores 9797 crores (net of excise duty) (approx 1.4 USD). Eicher Motors is listed on the BSE and National Stock Exchange, and has been part of the NSE’s benchmark Nifty 50 Index since April 1, 2016.
16 16  
13 += Royal Enfield =
17 17  
15 +The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.{{footnote}}https://www.eicher.in/our-business{{/footnote}}
18 18  
19 -Royal Enfield
20 -
21 -
22 -The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
23 -
24 -[[https:~~/~~/www.eicher.in/our-business>>url:https://www.eicher.in/our-business]]
25 -
26 26  Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built adventure tourer - Himalayan, powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
27 27  
28 -
29 29  Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
30 30  
21 +== Two-Wheeler Industry ==
31 31  
32 -Two-Wheeler Industry
23 +Momentum of a strong growth in the two-wheeler industry in 2017-18 continued in the first quarter of 2018-19. The overall two-wheeler industry grew by 16% in the quarter ended June 30, 2018 as compared to the corresponding period in the previous year. By the end of first half of the financial year 2018-19, the industry began experiencing headwinds primarily on account of regulatory changes associated with insurance and safety norms which dampened consumer sentiment. These continued through the end of the financial year.{{footnote}}https://www.eicher.in/uploads/1563260440_eicher-motors-annual-report-2018-19.pdf{{/footnote}}
33 33  
34 -Momentum of a strong growth in the two-wheeler industry in 2017-18 continued in the first quarter of 2018-19. The overall two-wheeler industry grew by 16% in the quarter ended June 30, 2018 as compared to the corresponding period in the previous year. By the end of first half of the financial year 2018-19, the industry began experiencing headwinds primarily on account of regulatory changes associated with insurance and safety norms which dampened consumer sentiment. These continued through the end of the financial year.
35 -
36 -[[https:~~/~~/www.eicher.in/uploads/1563260440_eicher-motors-annual-report-2018-19.pdf>>url:https://www.eicher.in/uploads/1563260440_eicher-motors-annual-report-2018-19.pdf]]
37 -
38 38  Despite this, the overall two-wheeler industry volume in India reached an all-time high of 21.2 million in 2018-19, a growth of 5% over 20.2 million in 2017-18. Driven by a growth in motorcycles with engine displacement of up to 150cc, the motorcycle segment volume grew by 8% from 12.6 million in 2017-18 to 13.6 million in 2018-19. In contrast, after over a decade of consistent growth, the scooter segment recorded a 0.3% decline year-on-year with total volume remaining at about 6.7 million in 2018-19.
39 39  
27 +== Royal Enfield Performance ==
40 40  
41 -Royal Enfield
42 -
43 43  India continued to remain Royal Enfield’s primary market with 98% of the total volume being contributed by India and the remaining being exported to over 50 countries. The company’s total volume including exports increased by 0.3% from 8,20,121 units in 2017-18 to 8,22,724 units in 2018-19.
44 44  
45 45  In India, the company was not immune to the industry headwinds and weak consumer sentiments. These factors, coupled with regulation-driven price increases and floods in its largest market Kerala in August 2018, resulted in India volume growing by 0.2% from 8,01,230 in 2017-18 to 8,03,003 in 2018-19.
... ... @@ -48,119 +48,75 @@
48 48  
49 49  The industry volume for motorcycles with engine displacement of above 250cc declined by 1% on year-on-year basis. Royal Enfield continues to maintain its dominance in this segment with more than 95% market share. As a testament of Royal Enfield’s commanding position in premium motorcycle market in India, the introduction of the 650 Twins motorcycles increased the industry volume of above 500cc segment by almost 70% from 6,700 in 2017-18 to 11,257 in 2018-19.
50 50  
37 +== Dealership Network ==
51 51  
52 -Dealership Network
53 -
54 54  Royal Enfield continued to expand its distribution network to enhance accessibility across cities in India. The company added 90 stores during the year, increasing the total count to 915 stores with a presence in over 680 cities. To keep up with rising aspiration levels beyond the large urban cities, Royal Enfield is making inroads to the newer markets and expanding its footprints beyond these cities. During the year, the company opened more than 70% of the new stores in small cities and towns.
55 55  
41 +== Apparel ==
56 56  
57 -Apparel
58 -
59 59  Inspired by a motorcycling way of life, Royal Enfield Apparel comprises riding gear, apparel and lifestyle accessories, which enable riders explore and express themselves, on and off the motorcycle.
60 60  
45 +== International business ==
61 61  
62 -International business
63 -
64 64  To establish Royal Enfield as a global brand and lead the middle-weight motorcycle segment in international markets, the company is building capabilities and brand equity across key geographies. Developing world-class products which are simple and fun to ride, expanding distribution network and implementing ‘Brand Led Growth’ initiatives are helping the company make inroads to developed and developing world alike. International sales volume grew by 4% from 18,891 in 2017-18 to 19,721 in 2018-19.
65 65  
49 += VE Commercial Vehicle Limited =
66 66  
67 -
68 -
69 -VE Commercial Vehicle Limited
70 -
71 71  VE Commercial Vehicles Limited (VECV) is a joint venture between Eicher Motors Limited and the Volvo Group. In operation since July 2008, the company includes the complete range of Eicher branded trucks and buses, VE Powertrain, Eicher’s components and engineering design services businesses, the sales and distribution business of Volvo Trucks as well as aftermarket support to Volvo Buses in India. VECV vision is to be recognized as the industry leader driving modernization in commercial transportation in India and the developing world.
72 72  
53 +The first Eicher truck was rolled out from its manufacturing plant at Pithampur, Madhya Pradesh in 1986, and after completing 33 years of operations in June 2019, the products have got endorsement from happy customers of over 7,41,786 vehicles.{{footnote}}http://www.vecv.in/company{{/footnote}}
73 73  
74 -The first Eicher truck was rolled out from its manufacturing plant at Pithampur, Madhya Pradesh in 1986, and after completing 33 years of operations in June 2019, the products have got endorsement from happy customers of over 7,41,786 vehicles.
75 -
76 -[[http:~~/~~/www.vecv.in/company>>url:http://www.vecv.in/company]]
77 -
78 78  Eicher is a leading player in 4.9T – 16T segment with Eicher Pro 1000, Pro 2000 & Pro 3000 series of LMD trucks specifically designed to deliver a breakthrough trucking experience in India. Eicher’s 12-69 seater buses have a growing presence in the LMD school bus, staff and route-permit segments. ETB has also made strong inroads into heavy-duty trucks segment of 16T - 55T with Pro 5000, Pro 6000 & Pro 8000 series of HD Trucks.
79 79  
57 +== Eicher Pro ==
80 80  
81 -Eicher Pro
82 -
83 -
84 84  On December 2, 2013, Eicher unveiled its “Eicher Pro” series of future generation trucks and buses at an impressive product reveal function in Pithampur. Adopting the most professional and holistic approach to modernize the Indian trucking industry, the brand’s new “Go Pro” philosophy offers higher productivity, profitability, and prosperity to the customers. The new Pro series promises to deliver:
85 85  
61 +* Best-in-class fuel efficiency
62 +* Higher loading capacity
63 +* Superior uptime
64 +* Higher overall vehicle lifetime profitably
86 86  
87 -.
66 +== Volvo Trucks ==
88 88  
89 -Best-in-class fuel efficiency
90 -
91 -Higher loading capacity
92 -
93 -Superior uptime
94 -
95 -Higher overall vehicle lifetime profitably
96 -
97 -
98 -Volvo Trucks
99 -
100 100  Volvo Trucks provides complete transport solutions for professional and demanding customers, offering a full range of medium to heavy duty trucks. Volvo Trucks started its operation in India in year 1998. Over last 21 years, through its high-technology innovative products and services solutions, Eicher Motors has been driving progress in Indian market. Volvo Trucks in India is known for providing premium transport solutions to its customers with technologically advanced trucks supported by its highly competent and committed team of professionals. Volvo´s work is based on the core values quality, safety and environmental care.
101 101  
70 +== Engine Manufacturing ==
102 102  
103 -Engine Manufacturing
104 -
105 105  Commemorating the successful completion of 10 years of partnership, VECV announced the commencement of commercial production at the technologically most advanced engine manufacturing plant in India at Pithampur, Madhya Pradesh. The initial capacity of the plant was set at 25,000 units per annum in Phase 1 at an investment of Rs 375 crores, and the current capacity stands at 75,000 units which is scalable to 100,000 with additional investments.
106 106  
107 -.
74 +* Global hub for meeting medium-duty automotive engine requirements of Volvo Group for five and eight-liter engines
75 +* The Euro 6-compliant diesel base engines will be supplied to Volvo Group plant in Venissieux, France, where they will be assembled for the Volvo Group Euro 6 requirements
76 +* The same platform has been adapted to Euro 3 to Euro 5 engine to cater Volvo Group requirements globally and BS4 engine to meet VECV requirement, further BSVI development is also completed to cater new emission norms in India.
108 108  
109 -Global hub for meeting medium-duty automotive engine requirements of Volvo Group for five and eight-liter engines
78 +== Eicher Engineering Components ==
110 110  
111 -The Euro 6-compliant diesel base engines will be supplied to Volvo Group plant in Venissieux, France, where they will be assembled for the Volvo Group Euro 6 requirements
112 -
113 -The same platform has been adapted to Euro 3 to Euro 5 engine to cater Volvo Group requirements globally and BS4 engine to meet VECV requirement, further BSVI development is also completed to cater new emission norms in India.
114 -
115 -
116 -Eicher Engineering Components
117 -
118 -
119 119  To tap the potential in the fast growing auto components and engineering sector and to cater the demands of the driveline and associated components of the globe, EEC has emerged as a paragon in gear manufacturing capabilities. World class facilities, offering high precision gearing solutions, Units were setup at Dewas (Madhya Pradesh), Pithampur (Madhya Pradesh) and in Thane (Maharashtra). The company has achieved excellence in manufacturing Power-train components and Gearbox assemblies for a worldwide clientele in the OEM and Aftermarket realm. In recent years, the group has continually invested in innovation, technology and expansion. As a result, the units continue to expand their capacities and efficiency, while adhering to their core principal of quality and manufacturing excellence.
120 120  
82 +* Off-road, Mining Equipments and Material handling industries
83 +* Gained to design, engineer and manufacture complex gearing systems produced at the facilities having one of the finest machining capabilities and technology
84 +* Equipped with the Gleason, Leibherr and Lorenz cutting technology
85 +* Highest tonnage capacity of Heat treatment channelized through SQF, Nitriding or CGCF, Shot Peening, Shot Blasting and cream of the crop Swiss technology based Grinding capabilities purveys increased productivity and finishing.
86 +* Fortified Inspection capabilities and quality systems maintains the harmonious standards of quality.
121 121  
122 -Off-road, Mining Equipments and Material handling industries
88 +== Non-Automotive Engines ==
123 123  
124 -Gained to design, engineer and manufacture complex gearing systems produced at the facilities having one of the finest machining capabilities and technology
125 -
126 -Equipped with the Gleason, Leibherr and Lorenz cutting technology
127 -
128 -Highest tonnage capacity of Heat treatment channelized through SQF, Nitriding or CGCF, Shot Peening, Shot Blasting and cream of the crop Swiss technology based Grinding capabilities purveys increased productivity and finishing.
129 -
130 -Fortified Inspection capabilities and quality systems maintains the harmonious standards of quality.
131 -
132 -
133 -Non-Automotive Engines
134 -
135 -
136 136  VE Commercial Vehicles Limited designs and manufactures Eicher’s automotive & non-automotive engines with best-in-class technology. The engines come with better design and enhanced aesthetic value, and are known for their high reliability, consistent quality, and high-fuel efficiency. The Engines and Gensets are also exported to regions like Middle East, Africa & SAARC Nations.
137 137  
92 +* Remarkable Fuel Economy with Unmatched Engine Protections
93 +* 10%-15% over most of the other Engines
94 +* Low maintenance cost and longer service intervals
95 +* Robust, high-reliability engines with in-built oil cooler for continuous operations
96 +* Construction Equipment, Material Handling, Marine, Agro and Pumping
97 +* Superior Accessibility of all Service points
98 +* Availability of Spare Parts across the country
99 +* Quick Starting & smooth running
100 +* Excellent Block Loading Capacity
101 +* Excellent & unmatched fuel Efficiency
102 +* Longer Product Life Cycle
138 138  
139 -Remarkable Fuel Economy with Unmatched Engine Protections
104 += Plants =
140 140  
141 -10%-15% over most of the other Engines
142 -
143 -Low maintenance cost and longer service intervals
144 -
145 -Robust, high-reliability engines with in-built oil cooler for continuous operations
146 -
147 -Construction Equipment, Material Handling, Marine, Agro and Pumping
148 -
149 -Superior Accessibility of all Service points
150 -
151 -Availability of Spare Parts across the country
152 -
153 -Quick Starting & smooth running
154 -
155 -Excellent Block Loading Capacity
156 -
157 -Excellent & unmatched fuel Efficiency
158 -
159 -Longer Product Life Cycle
160 -
161 -
162 -Plants
163 -
164 164  The company's industrial base includes an integrated Commercial Vehicle factory in Pithampur, producing Eicher trucks and a bus plant at Baggad. The organization also has manufacturing capabilities in Thane, Dewas and SEZ Pithampur, dedicated to manufacturing of transmission and differential gear boxes and gear box assemblies.
165 165  
166 166  [[http:~~/~~/www.vecv.in/manufacturing-competence>>url:http://www.vecv.in/manufacturing-competence]]
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274 274  
275 275  
276 276  References
219 +
220 +{{putFootnotes/}}
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