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5	5	= Overview =
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7		-Entravision Communication is a leading global media company that, through its television and radio segments, reaches and engages U.S. Hispanics across acculturation levels and media channels. Additionally, its digital segment, whose operations are located primarily in Spain, Mexico, Argentina and other countries in Latin America, reaches a global market. The company's operations encompass integrated marketing and media solutions, comprised of television, radio and digital properties and data analytics services. For financial reporting purposes, the company report in three segments based upon the type of advertising medium: television, radio and digital. The company's net revenue for the three-month period ended September 30, 2019 was $68.8 million. Of that amount, revenue attributed to its television segment accounted for approximately 53%, revenue attributed to its digital segment accounted for approximately 26% and revenue attributed to its radio segment accounted for approximately 21%.{{footnote}}http://www.entravision.com{{/footnote}}
	7	+Entravision Communication (EVC) is a leading global media company that, through its television and radio segments, reaches and engages U.S. Hispanics across acculturation levels and media channels. Additionally, its digital segment, whose operations are located primarily in Spain, Mexico, Argentina and other countries in Latin America, reaches a global market. The company's operations encompass integrated marketing and media solutions, comprised of television, radio and digital properties and data analytics services. For financial reporting purposes, the company report in three segments based upon the type of advertising medium: television, radio and digital. The company's net revenue for the three-month period ended September 30, 2019 was $68.8 million. Of that amount, revenue attributed to its television segment accounted for approximately 53%, revenue attributed to its digital segment accounted for approximately 26% and revenue attributed to its radio segment accounted for approximately 21%.{{footnote}}http://www.entravision.com{{/footnote}}
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9	9	As of the date of filing this report, own and/or operate 55 primary television stations located primarily in California, Colorado, Connecticut, Florida, Kansas, Massachusetts, Nevada, New Mexico, Texas and Washington, D.C. The company own and operate 49 radio stations in 16 U.S. markets. The company's radio stations consist of 38 FM and 11 AM stations located in Arizona, California, Colorado, Florida, Nevada, New Mexico and Texas. The company also operate Entravision Solutions as its national sales representation division, through which the company sell advertisements and syndicate radio programming to more than 100 markets stations across the United States. The company also provide digital advertising solutions that allow advertisers to reach primarily online Hispanic audiences worldwide. The company operate a proprietary technology and data platform that delivers digital advertising in various advertising formats and which allows advertisers to reach audiences across a wide range of Internet-connected devices on its owned and operated digital media sites; the digital media sites of its publisher partners; and on other digital media sites the company access through third-party platforms and exchanges.
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17	17	= Financial Highlights =
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19		-During the third quarter of 2019, its consolidated revenue decreased to $68.8 million from $74.6 million in the prior year period, primarily due to a decrease in advertising revenue. The decrease in advertising revenue was partially offset by an increase in revenue from spectrum usage rights and retransmission consent revenue in its television segment. The company's audience shares remained strong in the nation’s most densely populated Hispanic markets.
	19	+During the third quarter of 2019, its consolidated revenue decreased to $68.8 million from $74.6 million in the prior year period, primarily due to a decrease in advertising revenue. The decrease in advertising revenue was partially offset by an increase in revenue from spectrum usage rights and retransmission consent revenue in its television segment. The company's audience shares remained strong in the nation’s most densely populated Hispanic markets.{{footnote}}https://www.sec.gov/Archives/edgar/data/1109116/000156459019042247/evc-10q_20190930.htm#ITEM_2_MANAGEMENTS_DISCUSSION_ANALYSIS_F{{/footnote}}
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21	21	Net revenue in its television segment remained constant at $36.4 million for the three-month periods ended September 30, 2019 and 2018. The company had increases in revenue from spectrum usage rights and retransmission consent revenue, partially offset by a decrease in local advertising revenue, as a result in part of ratings declines and changing demographic preferences of audiences. Additionally, there is a trend for advertising to move increasingly from traditional media, such as television, to new media, such as digital media. The company also experienced a decrease in political advertising revenue, which has not been material in 2019.
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