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7		-Fitbit's (FIT) mission is to help people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals.{{footnote}}References{{/footnote}}
	7	+Fitbit's (FIT) mission is to help people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals.{{footnote}}https://fintel.io/doc/sec-fit-fitbit-10k-2018-march-01-17958{{/footnote}}
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9	9	Fitbit is transforming the way millions of people around the world achieve their health and fitness goals. The Fitbit platform combines wearable devices with connected health solutions via software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. Its platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight. Fitbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology embedded in simple-to-use products and services. The company pioneered the wearable device market starting in 2007, and since then, The company have grown into a leading global health and fitness brand.
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