Summary

• Page properties (1 modified, 0 added, 0 removed)

Details

Page properties

Content

...	...	@@ -48,13 +48,13 @@
48	48
49	49	The company's principal vehicle rental industry competitors in the Asia Pacific market place are ABG, operating the Avis, Budget, Apex and Zipcar brands, Europcar, and Enterprise Holdings, operating the Enterprise, National and Alamo brands and the Redspot brand in Australia and New Zealand.
50	50
51		-**Middle East and Africa**
	51	+== Middle East and Africa ==
52	52
53	53	The Middle East and Africa represent approximately $3 billion in annual industry revenues. Within these regions, the largest markets in which the company do business are Saudi Arabia, South Africa and the United Arab Emirates. In each of these markets the company do business through its franchisees to whom Hertz Global Holdings has licensed use of its brands.
54	54
55	55	The company's principal vehicle rental industry competitors in the Middle East market are ABG, operating the Avis, Budget, Payless and Zipcar brands, Europcar, Enterprise Holdings, operating the Enterprise, National and Alamo brands, and Sixt SE, operating the Sixt brand.
56	56
57		-**Latin America**
	57	+== Latin America ==
58	58
59	59	The Latin America markets represent approximately $3 billion in annual industry revenues. Within Latin America the largest markets in which the company do business are Argentina, Brazil, Chile and Mexico. In each of these markets its Hertz, Dollar and Thrifty brands are present through its partners or franchisees to whom Hertz Global Holdings has licensed use of the respective brand.
60	60
...	...	@@ -62,7 +62,7 @@
62	62
63	63	In 2017, the company completed the sale of its Brazil Operations to Localiza. As part of the sale, both companies entered into referral and brand cooperation agreements to govern their ongoing relationship which have an initial term of twenty years with an option to extend for another twenty years. The alliance also involves the exchange of knowledge in areas of technology, customer service and operational excellence.
64	64
65		-==== Brands ====
	65	+= Brands =
66	66
67	67	The company's U.S. and International vehicle rental businesses are primarily operated through three brands - Hertz, Dollar, and Thrifty. The company offer multiple brands in order to provide customers a full range of rental services at different price points, levels of service, offerings and products. Each of its brands generally maintains separate airport counters, reservations, marketing and other customer contact activities. The company achieve synergies across its brands by utilizing a single fleet and fleet management team and combined maintenance, cleaning and back office functions, where applicable.
68	68
...	...	@@ -76,7 +76,7 @@
76	76
77	77	Internationally, the company also offer its Firefly brand which is a deep value brand for price conscious leisure travelers. Hertz Global Holdings has Firefly locations servicing local area airports in select international leisure markets where other deep value brands have a significant presence.
78	78
79		-==== Operations ====
	79	+= Operations =
80	80
81	81	**Locations**
82	82