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106	106	* Insurance replacement rental volume is less seasonal than that of other business and leisure rentals, which permits efficiencies in both vehicle and labor planning; and
107	107	* Cross-selling opportunities exist for it to promote off airport rentals among frequent airport Hertz Gold Plus Rewards program renters and, conversely, to promote airport rentals to off airport renters.
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109		-**Rates**
	109	+== Rates ==
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111	111	The company rent a wide variety of makes and models of vehicles. The company rent vehicles on an hourly (in select International markets), daily, weekend, weekly, monthly or multi-month basis, with rental charges computed on a limited or unlimited mileage rate, or on a time rate plus a mileage charge. The company's rates vary by brand and at different locations depending on local market conditions and other competitive and cost factors. While vehicles are usually returned to the locations from which they are rented, the company also allow one-way rentals from and to certain locations. In addition to vehicle rentals and franchisee fees, the company generate revenues from reimbursements by customers of airport concession fees and vehicle licensing costs, fueling charges, and charges for value-added products and services such as supplemental equipment (child seats and ski racks), loss or collision damage waiver, theft protection, liability and personal accident/effects insurance coverage, premium emergency roadside service and satellite radio services.
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113		-**Reservations**
	113	+== Reservations ==
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115	115	The company accept reservations for its vehicles on a brand-by-brand basis, with each of its brands maintaining, and accepting reservations through, an independent internet site. The company's brands generally accept reservations only for a class of vehicles, although Hertz accepts reservations for specific makes and models of vehicles in its Prestige Collection, its Adrenaline Collection, its Green Traveler Collection and its Dream Cars collection with a limited number of models in high-volume, leisure-oriented destinations.
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119	119	In major countries, including the U.S. and all other countries with company-operated locations, customers may also reserve vehicles for rental from it and its franchisees worldwide through local, national or toll-free telephone calls to its reservations center, directly through its rental locations or, in the case of replacement rentals, through proprietary automated systems serving the insurance industry. Additionally, the company accept reservations for rentals worldwide through its websites, for it and its franchisees. The company also offer the ability to reserve vehicles through its smartphone apps for the Hertz, Dollar and Thrifty brands.
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121		-**Customer Service Offerings**
	121	+== Customer Service Offerings ==
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123	123	At its major airport rental locations, as well as at some smaller airport and off airport locations, customers participating in its Hertz Gold Plus Rewards program are able to rent vehicles in an expedited manner. Participants in its Hertz Gold Plus Rewards program often bypass the rental counter entirely and proceed directly to their vehicle upon arrival at its facility. Participants in its Hertz Gold Plus Rewards program are also eligible to earn Hertz Gold Plus Rewards points that may be redeemed for free rental days or converted to awards of other companies' loyalty programs. For the year ended December 31, 2017, rentals by Hertz Gold Plus Rewards members accounted for approximately 34% of its worldwide rental transactions. The company believe the Hertz Gold Plus Rewards program provides a significant competitive advantage to it, particularly among frequent travelers, and Hertz Global Holdings has targeted such travelers for participation in the program. The company offer electronic rental agreements and returns for its Hertz, Dollar and Thrifty customers in the U.S. Simplifying the rental transaction saves customers time and provides greater convenience through access to digitally available rental contracts.
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127	127	The company also offer a Mobile Gold Alerts service, known as Carfirmations, through which an SMS text message and/or email is sent with the vehicle information and location, with the option to choose another vehicle from their smart phone prior to arrival. It is available to participating Hertz Gold Plus Rewards customers approximately 30 minutes prior to their arrival. The company also offer Hertz e-Return, which allows customers to drop off their vehicle and go at the time of rental return. Additionally, in select locations customers can bypass the rental line through its ExpressRent Kiosks, and customers can use cashless toll lanes with its PlatePass offering where the license plate acts as a transponder.
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129		-**TNC**
	129	+== TNC ==
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131	131	Hertz Global Holdings has partnered with certain companies in the TNC market and offer vehicle rentals to their drivers in approximately 80 locations in select U.S. cities across 14 states. The company's participation in this market provides for an additional selection of higher mileage, and thus more economical used cars in its retail sales outlets. During 2017, the company dedicated approximately 15,200 average vehicles for use by its TNC Partners. Drivers for its TNC Partners reserve vehicles online, through TNC Partner websites, and pick up vehicles from select off airport locations where rentals can be extended for up to four weeks on a weekly basis.
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133		-**Hertz 24/7**
	133	+== Hertz 24/7 ==
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135	135	The company offer a car-sharing membership service, referred to as Hertz 24/7, which rents vehicles by the hour and/or by the day, at various locations internationally, primarily in Europe and Australia. Members reserve vehicles online, then pick up the vehicles at various locations, such as a university, corporate campus or a retailer, without the need to visit a Hertz rental office. Members are charged an hourly or daily vehicle-rental fee which includes fuel, insurance, 24/7 roadside assistance and in-vehicle customer service.
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137		-**Customers and Business Mix**
	137	+== Customers and Business Mix ==
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139	139	The company conduct active sales and marketing programs to attract and retain customers. The company's sales force calls on companies and other organizations whose employees and associates need to rent vehicles for business purposes. In addition, its sales force works with membership associations, tour operators, travel companies and other groups whose members, participants and customers rent vehicles for either business or leisure purposes. The company's specialized sales force calls on companies with replacement rental needs, including insurance and leasing companies, automobile repair companies, and vehicle dealers. The company also advertise its vehicle rental offerings through a variety of traditional media channels, such as partner publications, direct mail and digital marketing. In addition to advertising, the company conduct a variety of other forms of marketing and promotion, including travel industry business partnerships and press and public relations activities.
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