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8	8
9	9	Inchcape is present in 32 national markets and operate as a key strategic partner to the world’s foremost premium and luxury car brands for whom the company provide an effective, well-financed and customer centered route to market for vehicles and parts. The company operate across every link of the post-factory automotive value chain for its OEM partners, providing a highly efficient, customer-focused route to market that delivers shared rewards at every stage.
10	10
11		-= Strategy =
	11	+= Strategy{{footnote}}https://www.inchcape.com/en/who-we-are/our-strategy.html{{/footnote}} =
12	12
13		-Inchcape’s strategy is built around its Vision to become the world’s most trusted automotive Distributor and Retailer{{footnote}}https://www.inchcape.com/en/who-we-are/our-strategy.html{{/footnote}}
	13	+Inchcape’s strategy is built around its Vision to become the world’s most trusted automotive Distributor and Retailer
14	14
15		-== Lead in customer experience ==
16	16
	16	+Lead in customer experience
	17	+
17	17	As the global automotive industry rapidly evolves, the purchasing behaviour and service-level expectations of consumers are clearly changing. The company will invest to maintain its position as leader in customer service innovation in automotive Distribution and Retail, with digital a key priority.
18	18
19		-== Become the OEM partner of choice ==
20	20
	21	+Become the OEM partner of choice
	22	+
21	21	Inchcape has a very strong portfolio of brands. The company now need to build on its OEM partnerships to ensure that the company thoroughly deserve to achieve the status of ‘partner of choice’ across all its relationships, and then to robustly defend that position.
22	22
23		-== Deliver the full potential of all revenue stream ==
24	24
	26	+Deliver the full potential of all revenue stream
	27	+
25	25	The addressable market for Aftersales is set to grow faster than New car sales. The Used car market, which is typically a multiple of that of New cars in most of its territories, is a further growth opportunity. Finance and Insurance (F&I) is another significant focus for growth.
26	26
27		-== Leverage global scale ==
28	28
	31	+Leverage global scale
	32	+
29	29	The company aim to maximise the opportunity of its unique position in the automotive industry to share more expertise and best practice across its organisation, leveraging its global scale to improve collaborative working and cost optimisation.
30	30
31		-== Invest to accelerate growth ==
32	32
	36	+Invest to accelerate growth
	37	+
33	33	The automotive Distribution and Retail markets are highly fragmented; the company apply a disciplined use of capital to fuel further growth through selective participation in market consolidation.
34	34
35		-= Business Model =
36	36
37		-The company's business model brings together its core strengths that enables it to leverage its unique proposition in attractive, growing markets{{footnote}}https://www.inchcape.com/en/who-we-are/our-business-model.html{{/footnote}}
	41	+Business Model
38	38
39		-== Strong global position ==
	43	+[[https:~~/~~/www.inchcape.com/en/who-we-are/our-business-model.html>>url:https://www.inchcape.com/en/who-we-are/our-business-model.html]]
40	40
	45	+
	46	+The company's business model brings together its core strengths that enables it to leverage its unique proposition in attractive, growing markets
	47	+
	48	+
	49	+Strong global position
	50	+
41	41	Inchcape has strong positions in 32 countries around the world. The company's global portfolio is a fundamental strength of the Group, with a healthy balance between developed economies and emerging markets. Inchcape has a leading presence with its high-margin, capital-light distribution model in small, medium and emerging markets where Inchcape has secured strong positions with its marketing expertise, customer-centric approach and technical capabilities. This is complimented by its scale retail presence in medium and large markets with its strong portfolio of premium brands.
42	42
	53	+
43	43	Strong in Asia Pacific, Selective in Emerging Markets, Scale in Developed Markets
44	44
45		-== Leading OEM brad partnership ==
46	46
	57	+Leading OEM brad partnership
	58	+
47	47	Inchcape has strong and long-standing relationships with the world’s leading OEM (Original Equipment Manufacturer) groups. These OEMs are the world’s main drivers of automotive innovation, new fuel technologies, powertrain developments, safety breakthroughs and cutting edge engineering. The company's partnerships provide it with an attractive line-up of models across the world. And by consistently focusing on the core needs of its OEM partners, the company seek to build and deliver ever-deeper relationships, outstanding brand representation and strength in market share.
48	48
	61	+
49	49	Long-standing relationships with the world’s leading OEM groups
50	50
51		-== Distinct routes to markets ==
52	52
	65	+Distinct routes to markets
	66	+
53	53	Market size, potential and dynamics determine the specific operating model the company employ from country to country.
54	54
	69	+
55	55	In small and medium sized markets, as exclusive Distributor, the company manage the entire value chain post the factory gate for its OEM partners. Inchcape is the OEM’s brand custodian in these countries, responsible for everything from importing vehicles and parts to all sales and marketing activities, including the appointment and management of the third party retail network. In larger, more developed markets, such as the UK, the company operate its Retail model, with a focus on delivering a superior customer experience online and in its retail and service centres.
56	56
57		-== Diversified revenue streams ==
58	58
	73	+Diversified revenue streams
	74	+
59	59	Five distinct value drivers support Inchcape’s revenue and profit performance throughout the economic cycle.
60	60
	77	+
61	61	The company leverage opportunities from the New car market by selling New vehicles, Finance and Insurance products. And the company simultaneously take advantage of the defensiveness of the growing global Car Parc (the total number of cars on the road) through Used vehicle sales, Aftersales Servicing and Parts. Maintaining this balance prepares it well to respond to the full array of different market conditions and trends at play in all its local markets across the world.
62	62
63		-= Business overview =
64	64
65		-The company operate across every link of the post-factory automotive value chain for its OEM partners, providing a highly efficient customer-focused route to market that delivers shared rewards at every stage.{{footnote}}https://www.inchcape.com/en/what-we-do/our-value-chain.html{{/footnote}}
	81	+Business overview
66	66
67		-== Product planning and logistics ==
	83	+[[https:~~/~~/www.inchcape.com/en/what-we-do/our-value-chain.html>>url:https://www.inchcape.com/en/what-we-do/our-value-chain.html]]
68	68
	85	+
	86	+The company operate across every link of the post-factory automotive value chain for its OEM partners, providing a highly efficient customer-focused route to market that delivers shared rewards at every stage.
	87	+
	88	+
	89	+Product planning and logistics
	90	+
69	69	The company's in-depth knowledge of local markets, customer preferences and trends enables its OEM partners to benefit from its insights and understanding throughout the entire planning process.
70	70
71		-== Product specification ==
72	72
	94	+Product specification
	95	+
73	73	The company work closely with its OEM partners for several years before a new model is launched, providing clarity throughout the planning process as its view of market pricing, local fit requirements and sales volumes gains precision.
74	74
75		-== Import and logistics ==
76	76
	99	+Import and logistics
	100	+
77	77	The company's global oversight of distribution by land or sea, allied with comprehensive local port or border-to-showroom capabilities, removes all logistical burdens from its partners.
78	78
79		-== Brand management ==
80	80
	104	+Brand management
	105	+
81	81	Under its Distribution model, the company take on total responsibility for its OEM partners’ brands, marketing and sales operations in its local markets – the company handle every aspect of the customer interface from appointing and managing the dealer network to advertising and social media management.
82	82
83		-== Appoint and manage the dealer network ==
84	84
	109	+Appoint and manage the dealer network
	110	+
85	85	Where the company operate as a Distributor, the company select and appoint an independent dealer network that has the best fit with its partners' brands; training and managing them to meet the demanding standards of its customer-focused ethos. Further, the company typically own and operate 15-20% of the network itself .
86	86
87		-== National marketing and price positioning ==
88	88
	114	+National marketing and price positioning
	115	+
89	89	Inchcape is scrupulous in projecting its partners’ brand values and personality in all local marketing and communications support, refining messages where necessary to maximise positive impact in specific markets. The company's approach to price positioning is based on in-depth knowledge of market trends and competitor pricing.
90	90
91		-== New and used car retailing ==
92	92
	119	+New and used car retailing
	120	+
93	93	The Inchcape approach to retailing revolves around creating and managing customer life-cycles. Following initial engagement, through digital and physical channels, the company seek to create long-term ongoing relationships involving multiple New and Used car sales.
94	94
95		-== Vehicle sales ==
96	96
	124	+Vehicle sales
	125	+
97	97	The company aim to provide the best New and Used car buying experience in its retail centres across the world. The company's people have a depth of expertise and a wealth of product knowledge to ensure the company can deliver on this aim.
98	98
99		-== Customer engagement and retention ==
100	100
	129	+Customer engagement and retention
	130	+
101	101	After initial customer engagement, the company aim to deepen relationships via a wide range of sophisticated retail techniques including tailored social media campaigns, loyalty strategies, rapid web response, opportunities with affinity partners and more.
102	102
103		-== vehicle finance and insurance ==
104	104
	134	+vehicle finance and insurance
	135	+
105	105	Close relationships with financial services businesses across the world mean the company can provide customers with attractive, transparent means of vehicle financing.
106	106
107		-== Aftersales ==
108	108
	139	+Aftersales
	140	+
109	109	The company's commitment is to never undertake service work without its customers’ prior agreement. This, together with its investment in state-of-the-art facilities and expertise of its highly trained technicians, ensures the company become the first choice for Aftersales care.
110	110
111		-== Servicing ==
112	112
	144	+Servicing
	145	+
113	113	The company's ultimate focus is on getting it right first time, every time – from the quality of a routine service to fixing a problem, this is the most certain way of retaining its customers and best representing its partners’ brands.
114	114
115		-== Parts ==
116	116
	149	+Parts
	150	+
117	117	The company's strong OEM relationships and specialist wholesale capabilities make Inchcape the preferred provider of high-quality, genuine parts and accessories.
118	118
119		-= Brand partners =
120	120
121		-Inchcape has long-standing partnerships with the world’s leading automotive OEM groups.{{footnote}}https://www.inchcape.com/en/what-we-do/our-brand-partners.html{{/footnote}}
	154	+Brand partners
122	122
	156	+[[https:~~/~~/www.inchcape.com/en/what-we-do/our-brand-partners.html>>url:https://www.inchcape.com/en/what-we-do/our-brand-partners.html]]
	157	+
	158	+
	159	+Inchcape has long-standing partnerships with the world’s leading automotive OEM groups.
	160	+
123	123	These valued partnerships allows for a consistently robust product line-up across the Group.
124	124
	163	+
125	125	The company have seven core partnerships
126	126
127		-* TOYOTA MOTOR CORPORATION
128		-* JAGUAR LAND ROVER LIMITED
129		-* SUZUKI
130		-* MERCEDES-BENZ RETAIL GROUP
131		-* VOLKSWAGEN GROUP
132		-* BMW GROUP
133		-* SUBARU
134	134
	167	+TOYOTA MOTOR CORPORATION
	168	+
	169	+JAGUAR LAND ROVER LIMITED
	170	+
	171	+SUZUKI
	172	+
	173	+MERCEDES-BENZ RETAIL GROUP
	174	+
	175	+VOLKSWAGEN GROUP
	176	+
	177	+BMW GROUP
	178	+
	179	+SUBARU
	180	+
	181	+
	182	+
135	135	= Investor Presentation =
136	136
137	137	[[https:~~/~~/www.inchcape.com/content/dam/inchcape/corporate/investors-and-media/InvestmentProposition/CMD%20summary%20presentation%20(2019-03-21).pdf>>url:https://www.inchcape.com/content/dam/inchcape/corporate/investors-and-media/InvestmentProposition/CMD%20summary%20presentation%20(2019-03-21).pdf]]