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40	40	The company has been operating in this country since 1956. In 2020-21, the company earned more than BDT 4 billion. The gross profit margin was 19.27%. The sales revenue has increased by more than 6% while the net profit increased by 39% in 2020-21. More than 80% of the revenue is made through toiletries. The company can produce 40 metric tons toilet soap, 90 metric tons washing soap and 100 metric tons detergent per day. Around 2,389 people work for the company. The factory of the company is in Tejgaon. But the distribution network is established across the country. The company was awarded 2nd position in the category of "Large Industry" in National Productivity Excellence & Institutional Appreciation-2020.
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42		-The sales of shaving cream, detergent powder and toilet soaps have decreased while the other products’ sales increased. The target market of the company is different for different brands. For example, the target market for Sandalina Sandal Soap is girls aged from 10 to 30 while the target market for detergent powder are mainly the housewives and mothers. Sandalina Sandal Soap, Tibet snow and some other brand so of the company have been awarded the position among the top brands of Bangladesh several times. The company has a market share of 11.5% according to the revenue of the FMCG industry. Marico has the highest market share which is followed by Keya Cosmatics, Reckitt Benckiser (Bd.) Ltd and KCCL. Key personnels of the comppnay are Mr. Mohammad Obaidul Karim, Mr. Rezaul Karim, Mr. Md. Ebadul Karim, Mrs. Arzuda Karim and so on.
	42	+The sales composition of the company is presented in the following picture. The sales of shaving cream, detergent powder and toilet soaps have decreased while the other products’ sales increased.
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44	44	== Products ==
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46	46	Under cosmetics & toiletries, they sell Tibet Pomade, Tibet Perfumed Petroleum Jelly, Fair & Care, Tibet glycerin, Tibet Snow, Body Powder, Tibet Luxury Talcum Powder, Tibet Talcum Powder, Tibet Prickly Heat Powder, Tibet Baby Powder, Tibet Tooth Powder, Tibet Baby Lotion, Tibet Lather Shaving Cream B-22, Ice Cool Shaving Cream, Genstar Lather Shaving Cream, Tibet Pure Coconut Oil, Tibet Medicated Hair Oil, Tibet Pumpkin Hair Oil, Tibet Lip gel, Fruity Chap Stick, Tibet Chandan Attar and so on. Under Soap, they sell Tibet Beauty Care Soap (Pink, white, green and jasmine), Ice Cool Soap, Sandalina Sandal Soap, Bactrol Family Health Soap and so on. Under Detergent, they sell Tibet 570 Laundry Soap (Red, Green and Blue), Tibet Ball Soap, Tibet Detergent Powder, Xpet Dish Wash Powder and so on.
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48		-[[image:1660353747584-845.png||alt="some brands of Kohinoor chemical"]]
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50		-== Product details ==
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52		-**Tibet**: This brand is well known to the people of Bangladesh. Under this brand name, the company has been producing snow, soap, washing powder and so on. KCCL launched Tibet Snow in 1956 as a skin care cream. Tibet Luxury Talcum Powder is a deodorant body powder made from unified Talc, Magnesium Carbonate, Zink Oxide, Perfume. Tibet Luxury Soap is a bath soap made from 100% vegetable fat. Tibet 570 Laundry Soap has been a household name in Bangladesh for the last 60 years. In 1990s, people used to use this soap for both washing cloths and their body. Tibet Detergent Powder is prepared from effective extra power whitening and brightening agents to protect delicate skin and fabrics. Tibet Petroleum Jelly, lip get, glycerin etcetera are the products for winter which can be used by anyone.
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54		-**Sandalina**: This is one of the popular soaps in Bangladesh. This soap was marketed as the grade 1 soap and mainly targeted the young girl market. It is made from Sodium soap, Sandal wood oil, Presevative, Color, Perfume & Aqua. This product is supposed to work for any skin types because of its basic ingredients. According to Bangladesh Brand Forum, this brand was most liked brands among the soaps in 2016 and 2017 in Bangladesh. The brand also positioned itself as a halal brand which will attract religious people to the products. It has two types of soaps. One if original sandal soap, the other one had added rose extracts.
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56		-**Beautina**: This brand has lotion, face wash and hair oil. The hair oil is made with natural and herbal extract of Amla, Almond, Olive, Jojoba, Tee Tree and Coconut. The body lotion has ingredients like Aloe Vera and Cocoa Butter. The face wash has Neem & Aloe vera extracts which claims to cure acne. The target market for the face wash is the people with acne concerns which can be both male and female.
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58		-**Others**: The company also produces brands like Fast wash, clean master, xpert and so on. these mainly creates products for cleaning dishes, clothes, washrooms and so on. Backtrol is popular for soaps and had wash. The pandemic has affected the hand wash market which is discussed in the industry overview section. It has two different tooth paste named AM PM and Genstar tooth paste.{{footnote}}1 http://www.kohinoor-bd.com/product_detail/6{{/footnote}}
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