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40	40	The company has been operating in this country since 1956. In 2020-21, the company earned more than BDT 4 billion. The gross profit margin was 19.27%. The sales revenue has increased by more than 6% while the net profit increased by 39% in 2020-21. More than 80% of the revenue is made through toiletries. The company can produce 40 metric tons toilet soap, 90 metric tons washing soap and 100 metric tons detergent per day. Around 2,389 people work for the company. The factory of the company is in Tejgaon. But the distribution network is established across the country. The company was awarded 2nd position in the category of "Large Industry" in National Productivity Excellence & Institutional Appreciation-2020.
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42		-The sales of shaving cream, detergent powder and toilet soaps have decreased while the other products’ sales increased. The target market of the company is different for different brands. For example, the target market for Sandalina Sandal Soap is girls aged from 10 to 30 while the target market for detergent powder are mainly the housewives and mothers. Sandalina Sandal Soap, Tibet snow and some other brand so of the company have been awarded the position among the top brands of Bangladesh several times. The company has a market share of 11.5% according to the revenue of the FMCG industry. Marico has the highest market share which is followed by Keya Cosmatics, Reckitt Benckiser (Bd.) Ltd and KCCL. Key personnels of the comppnay are Mr. Mohammad Obaidul Karim, Mr. Rezaul Karim, Mr. Md. Ebadul Karim, Mrs. Arzuda Karim and so on.
	42	+The sales composition of the company is presented in the following picture. The sales of shaving cream, detergent powder and toilet soaps have decreased while the other products’ sales increased.
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44	44	== Products ==
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56	56	**Beautina**: This brand has lotion, face wash and hair oil. The hair oil is made with natural and herbal extract of Amla, Almond, Olive, Jojoba, Tee Tree and Coconut. The body lotion has ingredients like Aloe Vera and Cocoa Butter. The face wash has Neem & Aloe vera extracts which claims to cure acne. The target market for the face wash is the people with acne concerns which can be both male and female.
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58		-**Others**: The company also produces brands like Fast wash, clean master, xpert and so on. these mainly creates products for cleaning dishes, clothes, washrooms and so on. Backtrol is popular for soaps and had wash. The pandemic has affected the hand wash market which is discussed in the industry overview section. It has two different tooth paste named AM PM and Genstar tooth paste.{{footnote}}1 http://www.kohinoor-bd.com/product_detail/6{{/footnote}}
	58	+**Others**: The company also produces brands like Fast wash, clean master, xpert and so on. these mainly creates products for cleaning dishes, clothes, washrooms and so on. Backtrol is popular for soaps and had wash. The pandemic has affected the hand wash market which is discussed in the industry overview section. It has two different tooth paste named AM PM and Genstar tooth paste.
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