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58	58	**Others**: The company also produces brands like Fast wash, clean master, xpert and so on. these mainly creates products for cleaning dishes, clothes, washrooms and so on. Backtrol is popular for soaps and had wash. The pandemic has affected the hand wash market which is discussed in the industry overview section. It has two different tooth paste named AM PM and Genstar tooth paste.{{footnote}}1 http://www.kohinoor-bd.com/product_detail/6{{/footnote}}
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	60	+= Company history =
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	62	+KCCL (formerly known as Kohinoor Shilpa Gosti) was founded by a Pakistani entrepreneur. The company started production with Tibet Snow. Subsequently other renowned brands like Tibet Pomade, Tibet 570, Tibet Ball, Tibet Kodur Tel etc. were launched. In 1959, the company was licensed and registered for the first time. After the independence of Bangladesh, the company was placed under Bangladesh Fertilizer, Chemical and Pharmaceutical Corporation. Subsequently, in the year 1976, Bangladesh Chemical Industries Corporation (BCIC) took over KCCL. KCCL became a fully government owned company under the direct control of Bangladesh Chemical Industries Corporation (BCIC) and remained so up to May 05, 1988. The company was named as Kohinoor Chemical Company (BD) Limited. It was transformed into a Public Limited Company under Companies Act 1913 and was named as Kohinoor Chemical Company (Bangladesh) Limited from May 05, 1988. The company was incorporated with the RJSC and converted into public limited company. The company got listed in Dhaka Stock Exchange in the same year. The Government of the peoples’ Republic of Bangladesh was vested 51% share of Bangladesh Chemical Industries Corporation. Out of 49% balance shares, 34% shares were sold to the public and rest 15% shares were reserved for sale among the officers, staff and workers. The present management took over this company in 1993 under the privatization scheme of Bangladesh Government. In 1996, the company got listed in Chittagong Stock Exchange.
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	64	+= Industry overview =
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	66	+The Bangladeshi FMCG business has been expanding at a rate of 7-8 percent yearly and is now worth BDT 3 billion. This sector's market size expansion is mostly determined by population increase and consumer buying power. According to the IMF, Bangladesh's real GDP growth is anticipated to climb from 6.5% in 2022 to 7.1% in 2026. Bangladesh will become the tenth fastest - growing consumer market in the world by 2030, as its consumer class will expand from 35 million in 2020 to 85 million by 2030. The expansion of the middle class will provide greater prospects for the FMCG business. Consumer Spending in Bangladesh averaged 15,521.13 BDT Billion from 2011 until 2022, reaching an all-time high of 31,189.65 BDT Billion in 2022 and a record low of 7269.66 BDT Billion in 2011.
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	68	+Even before Covid-19 started to have an impact in Bangladesh, the health and hygiene sector has seen expansion. The demand for sanitary products has increased at an unprecedented rate since the pandemic began. The market for hygiene products, such as detergent powder, is expected to surpass BDT 100 billion in 2020 from its present value of BDT 50 billion. The BDT 50 billion market for liquids, including hand sanitizer, will grow to BDT 50 billion. Industry features include low capital needs, simple production methods, and outsourcing of manufacturing tasks. As a consequence, there are several local and international FMCG enterprises in the country. However, the market is controlled by multinational FMCG companies such as Unilever, Nestle, Marico, etc. The skin care industry also has projected CAGR of 8.1% by 2027. The market value of the industry in Bangladesh was reported $1.23 billion. There are more than 90 companies which offers products in FMCG industry in Bangladesh. Soaps is an important of FNCH sector. The market value of beauty soaps in Bangladesh is currently estimated at more than BDT 2,880 crore while its market size was BDT 720 crore in 2010. It was discovered that 43% of Dhaka residents buy 3 to 4 beauty soaps per month, 37% purchase 5 to 6, and 12% purchase 1 to 2 beauty soaps per month. The brand Lux and Lifebuoy have more than 50% of the market share. More than 80% of the soap demand is met by the local companies.
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	70	+The profitability of the sector largely depends on the bargaining power of the suppliers. Both domestic and international FMCG companies operating in Bangladesh must import their raw materials. Consequently, they are susceptible to currency volatility and supply chain difficulties. These risks may cause these businesses to raise prices, which may deter customers. There are two subdivisions of the FMCG market: urban and rural. The urban market sector is distinguished by its high penetration and spending inclination. The regional economy is largely agricultural, with fairly low penetration and a substantial unorganized sector. However, current infrastructure developments will improve rural connection and allow the region to expand its reach.
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	72	+**Growth Drivers**
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	74	+With urbanisation rate of 3.25%, the demand of FMCG goods is increasing with increasing number of middle and affluent classes of people. More than 35% of the sending on FMCG comes from the urban areas. The growth rate of the industry was 9% as on 2020. EPZ provided a large number of employments for women, which aided in the eradication of poverty, and increased demand for FMCG items. Bangladesh is a goldmine of raw resources and inexpensive labour for the FMCG business because to its climate and geographical location. Consumers in Bangladesh are hopeful about variety. More than sixty percent expect that earnings will grow annually. 79% of individuals say that living circumstances have become better. In the future, customers will choose items with greater quality. Youth constitute 47.8 percent of the population. 32.3 million are between the ages of 15 and 24, while 46.6 million are under the age of 15. As the youngsters of today will be the young adults of tomorrow, Bangladesh is now traversing a demographic transition. This will play an important part in the growth of FMCG market as young people are targeted for several product line of the sector.
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