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82	82	[[image:NestleHQ.jpg||alt="Nestle Headquarters"]]
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84		-During this period of time, the company sells several of its business segments and ends ties with some businesses. In the meantime, it has created some newer joint ventures, reduced control in some and increased control in other joint ventures. In 2013, the company sold its weight management business Jenny Craig in America and Oceania. With the creation of Nestlé Skin Health, Nestlé takes full control of the Galderma dermatology joint venture which it created with L’Oréal in 1981. The companies also end their joint venture Innéov, a cosmetic nutritional supplements business launched in 2002. Galderma subsequently acquires some of its assets. The company sold French frozen foods business Davigel in 2015. In 2018, Nestlé and The Coca-Cola Company end their Beverage Partners Worldwide joint venture. The company closes the sale of Nestlé Skin Health, and sells 60% of its stake in Herta and creates a joint venture with Casa Tarradellas. The company sells its business of Yinlu peanut milk and canned rice porridge in 2020. In 2021, the company sold the water business segment Nestlé Waters North America brands with a view to transforming its business strategy. In the same year, the company reduces its stake in L'Oréal.
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86		-//In this period of time, //Nestlé articulates its Creating Shared Value approach to business for the first time, and launches its Nestlé Cocoa Plan and Nescafé Plan to further develop sustainable supply chains in cocoa and coffee. While strengthening its position in traditional segments, infant formula and frozen foods, Nestlé strengthens its focus on medical nutrition.
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88		-== Summary of the history of Nestlé SA ==
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90		-A steady growth of Nestlé has been reported throughout the years in the above paragraphs. What has started in 1867 in the hands of Henri Nestlé, has fared through time with hundreds of mergers, starting with merger with Anglo-Swiss in 1905.
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92		-Whenever Nestlé saw a product doing great in the market and it wished to develop it, it sought a company that sells that product and merged with it or acquired it or entered into a join venture with it. Thus, Nestlé included many a product into its portfolio over time such as chocolates, //Maggi //soup, and Petcare. The company used to acquire another business and make a different unit that deals with certain products. Examples exist such as Nestlé Purina, Nestlé & Anglo-Swiss, Nestlé-Peter-Cailler-Kohler and so on. The development of new products always came from the demand in markets and a careful consideration of Nestlé group about the nutrition and convenience of its target consumers.
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95		-[[image:NestleHQ_Lead.jpg||alt="Nestle Headquarter Lead" height="396" width="593"]]
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97		-The operation of Nestlé has been a perfect example of a ‘company with negative beta’ during both world wars. During WWI, the company’s canned milk has become the major food item into the militaries since it was easy to carry and store. Similar picture sustained during WWII. The demand for the products of Nestlé skyrocketed during these years. However, the company suffered afterwards though, the toughest year being 1921. During great depression, the demand for the products of Nestlé dipped as the consumers remained confused between spending and saving. Also, the great depression caused worldwide fallout of markets and suffering of the people and governments which impacted the sales of Nestlé.
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99		-With the right strategy on board, the company always profited from however tough the years be. A spate of acquisition and merger took place during 1981 to 2005. Also, the company dropped some of its businesses during these years. From 2006 to this day, the company again made a series of acquisitions and dropped several businesses as well as joint ventures and partnerships.
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102		-[[image:Nestle general building with logo.jpg||alt="Nestle general building with logo" height="432" width="648"]]
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104		-== Corporate strategy of Nestlé SA ==
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106		-With its motto “Good Food, Good Life”, Nestlé SA has adopted a winning business strategy that, according to the CEO Mark Schneider’s remark in 2019 interview with the New York Times, seeks to strike a balance between being virtuous and profitable in the business at the same time. The company focuses its energy and resources in unlocking the power of food to make greatest positive impact on the lives of people and pets.
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108		-The business strategy of Nestlé stands on three pillars as explained below
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110		-**Growth through continuous innovation:** The business strategy of Nestlé sets a goal to maintain mid single-digit organic sales growth by maintaining a diversified portfolio both in terms of geography and category. The agility of the company in changing environments and its cultivation of high-quality global, local and regional brands contribute to long-term financial performance. The company ensures its targeted growth through rapid innovation, market share gains and portfolio management.
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112		-**Operational efficiency:** The growth agenda of Nestlé is fuelled by its disciplined cost management to improve operational efficiency at all levels of the business. This strategy together with the sales growth helps the company to free up resources for reinvestment in product innovation, brand building, digitalization, and sustainability initiatives.
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114		-**Prudent capital allocation:** The company invests in the long-term growth and development of its business. But in doing so, the company first ensures improvements in the shareholder’s return and shared value with the other stakeholders. The company takes a disciplined approach to capital allocation, with prudent financial policies designed to strike the right balance between growth, returns and flexible access to financial markets.
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116		-The company bases its value-creation strategy centring the customers. It understands and serves its customers by identifying trends early and acting quickly to capture them. The company capitalizes on the increasing importance that people put on good nutrition and health management. The preference of the people for products with simple, understandable ingredients, natural or organic, and ideally locally produced is a major foothold of the business design of Nestlé.
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118		-Nestlé has the largest research and development network in the food and beverages industry, continually innovating and renovating our portfolio to meet changing consumer demands. Nestlé offers a range of affordably-priced, high‑quality, nutritious products. Many of their foods and beverages, especially those for children, include added micronutrients such as iron, iodine, vitamin A and zinc to support good health and well‑being.
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120		-Creating shared value is another fundamental principle of Nestlé’s way of doing business. The company sets its strategy to maximise value for the shareholders as well as for the society at the same time.
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122		-== Locations of Nestlé ==
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124		-Nestlé is headquartered at Avenue Nestlé 55, Vevey, Switzerland. In the United States, the office is at 1812 N Moore St, Arlington, United States. The company has its corporate offices in at least 115 locations worldwide and it has 354 factories in 79 countries around the globe. The list of countries in which the company has corporate office is given below –
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