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262	262	Nestlé is a global company – the biggest food manufacturing company in the world. The competition that Nestlé faces is therefore very high. Operation of the company is diverse and exists across the world. In 2021, the company has posted 24% of its total sales from Europe, Middle East and Northern Africa (EMENA) region, 38% from Americas, 23% from Asia, Oceania and Sub-Saharan Africa region. Major competitors of the company include Unilever, Safeway, Walgreen Company, Walmart, Kraft foods, Kroger and so on. The competition is growing and the rival brands are concentrating on capturing more market share even if it is by sharp price reduction.{{footnote}}https://s3.amazonaws.com/coursera-uploads/peer-review/a3f86i8hEeWv_w7cMMH1Uw/6b87a71fd27bc955f9b707ae6adfb79f/Nestl_-S.A.-Competitive-position-and-Analysis.pdf{{/footnote}}
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	264	+The diversified portfolio of Nestlé consists of 27% powdered and liquid beverages, 17% PetCare, 15% nutrition and health science, 14% prepared dishes and cooking aids and 12% milk products and ice cream and the rest 15% other products in 2021.
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	266	+Nestlé faces a fierce competition from its close rival Unilever. Unilever has 148,000 employees and has 400 powerful brands worldwide. The company operates in other segments but a big portion of its brands overlaps with the operation of Nestlé. Of the product portfolio of Unilever, 38% belongs to the food and refreshment sector, which overlaps with Nestlé. Unilever also has 58% emerging market besides its 42% established market. The company is continually thriving for entering new markets. Both companies follow the strategies of purchasing already established and household brands.
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	268	+In a list created by mbaSKOOL in 2022 of top 10 FMCG (Fast Moving Consumer Goods) companies in the world puts Johnson & Johnson at the top of it considering the revenue, profit and number of brands. J&J posted revenue of $93.7 billion in 2020 with 90 brands. Second in the list is Nestlé AG which has posted an annual revenue of $91.4 billion and 2000 brands in total. The list goes on by listing Procter & Gamble as the third in this list, followed by Pepsi Co., JBS, Unilever, AB InBev, Tyson Foods, Coca Cola and L’Oréal S.A.{{footnote}}https://www.mbaskool.com/fun-corner/top-brand-lists/17609-top-10-fmcg-companies-in-the-world.html{{/footnote}}
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