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14	14	= Company Overview =
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19	19	Marico Bangladesh Ltd. (MBL), a subsidiary of India-based multinational company Marico Ltd., is considered to be amongst the top 3 FMCG multinational companies in Bangladesh. Incorporated in 1999, the company is operating in the beauty and wellness space of Bangladesh since 2000. The company demands to add value to 1 out of 2 Bangladeshi’s life with its wide array of products in various categories that are distributed by 790,000 outlets throughout the country. MBL is considered to be the most profitable unit of Marico’s international business as it generates 45% of the revenue of the parent company’s overall global business in 25 countries.{{footnote}}https://marico.com/bangladesh/about-us/overview{{/footnote}}
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69	69	The majority (90%) share of MBL is held by its parent company, Marico Ltd. and the rest 10% is held by different public and institutional investors (3.33% by Foreign Institutional Investors, 4.71% by Domestic Institutional Investors, and 1.96% by Public Investors) as on March 31, 2021.
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73	73	Each member of the Marico family has a vision of achieving long-term growth and prosperity while also attempting to make a positive impact on the entire business ecosystem. The company plans to achieve the vision by improving the lives of all of its stakeholders which include investors, creditors, employees, consumers, and society at large. At Marico, they claim to have no employees rather a group of people who are determined to grow with the company. Marico’s culture allows the company to empower its human resources to think outside the box and execute innovative ideas. The company’s business model is based on focused growth across all of its brands and territories, which is driven by constantly enhancing customer value propositions, market expansion, and expanding its retail presence. Currently, 2,750 employees are working at Marico Bangladesh Ltd.{{footnote}}https://www.dnb.com/business-directory/company-profiles.marico_bangladesh_limited.87f49722239f691f07648a0673be6044.html#:~:text=MARICO%20BANGLADESH%20LIMITED.%20has%202%2C750,million%20in%20sales%20(USD).{{/footnote}}
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77	77	The CSR vision of MBL is anchored in its core purpose which is “Make A Difference”. The company perceives social responsibility as a moral and ethical duty rather than an obligation. As a part of its social responsibility, the company has partnered with Dhaka Ahsania Mission (DAM) and opened 75 centers offering education, life, and social skills for underprivileged communities. The company has received the eighth ICSB Award (silver) for excellence in corporate governance in the manufacturing category in 2020.{{footnote}}https://thefinancialexpress.com.bd/trade/forty-companies-receive-icsb-award-1639393792{{/footnote}}
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79	79	= Industry analysis =
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81	81	MBL is an active player in the FMCG (Fast Moving Consumer Goods) industry of Bangladesh. FMCG is also known as consumer packaged goods(CPG). These products are sold quickly and at a relatively low cost. The products include toiletries, packaged foods, dry goods, over-the-counter drugs, beverages, and other consumables.
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111	111	= Financial performance =
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