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edited by Asif Farooqui
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20 20  * Baddi
21 21  * Paonta Sahib.
22 22  
23 -
24 24  In Bangladesh, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary. Its manufacturing facility is located at Shirirchala, in Dhaka Division.
25 25  
26 26  
... ... @@ -55,7 +55,6 @@
55 55  * Set Wet
56 56  
57 57  
58 -
59 59  [[image:MARICO2.png]]
60 60  
61 61  
... ... @@ -62,28 +62,28 @@
62 62  == Company History ==
63 63  
64 64  
65 -| |**Milestones In Marico's Journey**
66 -|1971|Harsh Mariwala, a young graduate, joins the family business
67 -|1974|Harsh envisions a branded FMCC market for coconut and refined edible oils
68 -|1980|Harsh discovers the ubiquitous Parachute blue bottle
69 -|1990|2nd April 1990 — Marico is born
70 -|1991|Marico launches Hair & Care, non- sticky hair oil
71 -|1996|Marico lists on the Indian Stock Exchanges
72 -|1999|First overseas manufacturing facility in Bangladesh
73 -|2002|Marico enters Skin Care solutions – Kaya is born
74 -|2006|Nihar enters Marico’s fold
75 -|2006-07|Marico enters Egypt and South Africa through acquisitions
76 -|2009|Marico Bangladesh lists on Dhaka Stock Exchange
77 -|2010|Marico introduces Saffola Breakfast
78 -|2011|Marico enters Vietnam through acquisition of ICP
79 -|2012|Marico acquires Livon & Set Wet
80 -|2013|Kaya Skin Care demerged
81 -|2014|Harsh steps down as MD and Saugata Gupta takes over
82 -|2017-18|Investment in Startup Ecosystem - Beardo
83 -|2018-19|Marico launched Saffola FITTIFY, Coco Soul, Kaya Youth O2
84 -|2020|Acquisition of 100% stake in Beardo. Marico enters the Hygiene segment. Saffola Honey launched
63 +(% style="width:725px" %)
64 +| |(% style="width:590px" %)**Milestones In Marico's Journey**
65 +|1971|(% style="width:590px" %)Harsh Mariwala, a young graduate, joins the family business
66 +|1974|(% style="width:590px" %)Harsh envisions a branded FMCC market for coconut and refined edible oils
67 +|1980|(% style="width:590px" %)Harsh discovers the ubiquitous Parachute blue bottle
68 +|1990|(% style="width:590px" %)2nd April 1990 — Marico is born
69 +|1991|(% style="width:590px" %)Marico launches Hair & Care, non- sticky hair oil
70 +|1996|(% style="width:590px" %)Marico lists on the Indian Stock Exchanges
71 +|1999|(% style="width:590px" %)First overseas manufacturing facility in Bangladesh
72 +|2002|(% style="width:590px" %)Marico enters Skin Care solutions – Kaya is born
73 +|2006|(% style="width:590px" %)Nihar enters Marico’s fold
74 +|2006-07|(% style="width:590px" %)Marico enters Egypt and South Africa through acquisitions
75 +|2009|(% style="width:590px" %)Marico Bangladesh lists on Dhaka Stock Exchange
76 +|2010|(% style="width:590px" %)Marico introduces Saffola Breakfast
77 +|2011|(% style="width:590px" %)Marico enters Vietnam through acquisition of ICP
78 +|2012|(% style="width:590px" %)Marico acquires Livon & Set Wet
79 +|2013|(% style="width:590px" %)Kaya Skin Care demerged
80 +|2014|(% style="width:590px" %)Harsh steps down as MD and Saugata Gupta takes over
81 +|2017-18|(% style="width:590px" %)Investment in Startup Ecosystem - Beardo
82 +|2018-19|(% style="width:590px" %)Marico launched Saffola FITTIFY, Coco Soul, Kaya Youth O2
83 +|2020|(% style="width:590px" %)Acquisition of 100% stake in Beardo. Marico enters the Hygiene segment. Saffola Honey launched
85 85  
86 -
87 87  = Industry Overview =
88 88  
89 89  == Fast-Moving Consumer Goods (FMCG) sector in India ==
... ... @@ -133,9 +133,9 @@
133 133  Within Premium Hair Nourishment, Livon Serums posted high single-digit volume growth in FY20. While the growth in the bottle packs was led by new age channels of Modern Trade and Ecommerce, the 2.5 ml sachet pack (priced at C) played its role as the key trial pack by expanding the brand's reach in General Trade.
134 134  
135 135  
136 -=== Foray into the Hygiene segment: Mediker Hand ===
134 +=== Foray into the Hygiene segment ===
137 137  
138 -**Sanitizer and Veggie Clean launched**
136 +**Mediker Hand San**itizer and Veggie Clean launched
139 139  
140 140  With the rising consciousness among consumers about personal health and hygiene, the Company introduced Mediker Hand Sanitizer in April '20. The hand sanitizer packs have 70% v/v alcohol content that is sufficient to kill 99.9% germs without water, ensuring effective protection on-the-go from disease-causing germs. Marico has launched three SKUs— 90 ml, 200 ml, 500 ml and are ramping up distribution across all channels.
141 141  
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151 151  
152 152  === Bangladesh ===
153 153  
154 -(49% ofthe International Business)
152 +(49% of the International Business)
155 155  
154 +
156 156  The business in Bangladesh grew by 12% in FY20 in constant currency terms, thereby delivering double-digit constant currency growth for the third year in a row. Parachute Coconut Oil posted 5% constant currency growth in FY20. With the category having matured in this market, the Company expect to grow this franchise in mid-single digits on a constant currency basis over the medium-term on the back of its dominant market share, distributive strength and consumption growth.
157 157  
158 158  The non-Coconut oil in Bangladesh grew by 29% in FY20, in constant currency terms. Consequent to the consistent high double digit growth in Value Added Hair Oils, the Company retained market leadership in value terms on MAT basis and also attained leadership in volume terms on P3M (past 3 months) basis in Q4.
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179 179  
180 180  === Middle East and North Africa (MENA) ===
181 181  
182 -(12% ofthe International Business)
181 +(12% of the International Business)
183 183  
184 184  The MENA business declined by 18% in constant currency terms, further accentuated by supply chain disruptions in March 20 due to the COVID-19 outbreak. The recent crash in oil prices and volatile macro environment keeps it cautiously optimistic about the medium term outlook ofthese markets. The company remain cautious about Egypt at this stage and will be aggressive on cost management to give the business a fighting chance to survive and thrive.
185 185  
... ... @@ -188,7 +188,7 @@
188 188  
189 189  (7% of the International Business)
190 190  
191 -The South Africa business declined by 5% in constant currency terms, due to continued macro headwinds coupled with social distancing and other restrictions enforced to contain the outbreak of COVID-19 in the region during Q4 FY20. In Q4 FY20, the Company has recognised an impairment loss of Crore towards Goodwill arising out of South African Hair styling brand ISOPIus, which was acquired in 2017. The same is disclosed under 'Exceptional items' in the Consolidated Statement of Profit and Loss. The macros in the region continue to be weak. The company expect some revival in this business over the medium term on the back of a pi#line of new products.
190 +The South Africa business declined by 5% in constant currency terms, due to continued macro headwinds coupled with social distancing and other restrictions enforced to contain the outbreak of COVID-19 in the region during Q4 FY20. In Q4 FY20, the Company has recognised an impairment loss of Crore towards Goodwill arising out of South African Hair styling brand ISOPIus, which was acquired in 2017. The same is disclosed under 'Exceptional items' in the Consolidated Statement of Profit and Loss. The macros in the region continue to be weak. The company expect some revival in this business over the medium term on the back of a pipeline of new products.
192 192  
193 193  
194 194  === New Country Development & Exports ===
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232 232  
233 233  According to a Mint report, Marico Chief Executive Officer Saugata Gupta said Saffola honey is "ramping up very well", ahead of the company's launch estimates.
234 234  
235 -Also read: Marico Q3 net profit rises 13% to Rs 312 crore
236 -
237 237  "The company's aspiration is to touch the Rs 100 crore mark in revenues by next year, which will make it one of the fastest Rs 100 crore journey in the mid-sized foods category, considering that the company extended this brand nationally only in November-December 2020," Gupta said in an earnings call, as quoted by the paper.
238 238  
239 239  "Looking at offtake trends, its growth was limited by supply-led capacity constraints, which the company plan to overcome in the next few quarters," he added.
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