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5	5	= Overview =
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7		-The company's mission is to give people the power to build community and bring the world closer together.
	7	+Facebook (FB) mission is to give people the power to build community and bring the world closer together.
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9		-The company's top priority is to build useful and engaging products that enable people to connect and share with friends and family through mobile devices, personal computers, and other surfaces. The company also help people discover and learn about what is going on in the world around them, enable people to share their opinions, ideas, photos and videos, and other activities with audiences ranging from their closest friends to the public at large, and stay connected everywhere by accessing its products, including:
	9	+The company's top priority is to build useful and engaging products that enable people to connect and share with friends and family through mobile devices, personal computers, and other surfaces. The company also help people discover and learn about what is going on in the world around them, enable people to share their opinions, ideas, photos and videos, and other activities with audiences ranging from their closest friends to the public at large, and stay connected everywhere by accessing its products, including:{{footnote}}https://fintel.io/doc/sec-fb-facebook-10k-2018-february-01-17946{{/footnote}}
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11	11	* Facebook enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers. There are a number of different ways to engage with people on Facebook, the most important of which is News Feed which displays an algorithmically-ranked series of stories and advertisements individualized for each person.
12	12	* Instagram. Instagram is a community for sharing visual stories through photos, videos, and direct messages. Instagram is also a place for people to stay connected with the interests and communities that they care about.
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73	73	* Daily active users (DAUs) were 1.40 billion on average for December 2017, an increase of 14% year-over-year.
74	74	* Monthly active users (MAUs) were 2.13 billion as of December 31, 2017, an increase of 14% year-over-year.
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76		-==== Financial results: ====
	76	+== Financial results: ==
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78	78	* Revenue was $40.65 billion, up 47% year-over-year, and ad revenue was $39.94 billion, up 49% year-over-year.
79	79	* Total costs and expenses were $20.45 billion.
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119	119	For 2017, worldwide ARPU was $20.21, an increase of 26% from 2016. Over this period, ARPU increased by 41% in Europe, 36% in United States & Canada, 33% in Rest of World, and 22% in Asia-Pacific. In addition, user growth was more rapid in geographies with relatively lower ARPU, such as Asia-Pacific and Rest of World. The company expect that user growth in the future will be primarily concentrated in those regions where ARPU is relatively lower, such that worldwide ARPU may continue to increase at a slower rate relative to ARPU in any geographic region, or potentially decrease even if ARPU increases in each geographic region.
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	121	+= References =
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	123	+{{putFootnotes/}}