Changes for page Shopify
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... ... @@ -4,24 +4,29 @@ 4 4 5 5 = Paragraph 1 = 6 6 7 - Shopify providesthe leadingcloud-based,multi-channelcommerceplatformdesigned for small andmedium-sized businesses.Merchants useitssoftwaretorun their business acrossall oftheirsales channels,includingweband mobile storefronts,physical retaillocations, socialmedia storefronts,andmarketplaces.Asthenumberof channelsover which merchantstransactcontinuestoexpand, theimportanceof a multi-channelplatformthatisbothfullyintegratedand easytouse increases.The Shopify platformprovidesmerchants witha singleviewoftheirbusinessandcustomersacross allof theirsaleschannelsandenablesthemtomanage productsandinventory,process orders and payments, ship orders, buildcustomer relationshipsandleverage analyticsand reporting allfromoneintegratedbackoffice.7 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 8 8 9 - Commercetransacted over mobile devices continues to grow more rapidly than desktop transactions. For several yearsShopify has focused on enabling mobile commerce and its merchants are now able to offer their customers the ability to quickly and securely check out by using Apple Pay, and in the future Android Pay, on the web. UsingShopify Mobile, merchants have the ability to set-up, track, and manage theirbusiness on the go.9 +== Sub-paragraph == 10 10 11 - TheShopifyplatformhasbeen engineeredtoenterprise-level standardsandfunctionalitywhilebeingdesignedforsimplicityandease-of-use.Shopifyhas alsodesignedits platformwitharobusttechnicalinfrastructureabletomanagelarge spikesin trafficand withanappecosystemtointegrate additionalfunctionality.Shopify isconstantlyinnovatingandenhancingitsplatform,withits continuouslydeployed,multi-tenantarchitectureensuringallofitsmerchantsarealwaysusingthe latesttechnology.11 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 12 12 13 - Arich ecosystem of app developers, theme designers and other partners has evolved around theShopify platform. With approximately 11,000 active partners referring merchants over the last year, Shopify has built a strong, symbiotic relationshipwith its partners that continues togrow. The company believe this ecosystem has grown inpart due to theplatform’s functionality, which is highly extensible and can be expanded through its application program interface ("API") and the approximately 1,400 apps available in the Shopify App Store. This ecosystem helps drive the growth of its merchant base, which in turn further accelerates growth of the ecosystem.13 +== Sub-paragraph == 14 14 15 - The company'smissionisomake commerce betterfor everyone,andthe companybelieve thecompanycanhelpmerchantsofnearlyall sizesandretailverticalsrealizetheirpotential.While itsplatform cancaletomeetheneedsoflargermerchants, the companyfocusonellingtoSMBs.As of December31, 2016, the company hadmorethan377,500 merchantsfromapproximately175 countriesusing its platform.Most ofitsmerchants areonsubscriptionplansthatcostlessthan $50 permonth, whichisinlinewithitsfocusofproviding costeffectivesolutions forearlystage businesses. Intheyearended December 31, 2016, itsplatformprocessedGross MerchandiseVolume("GMV")of$15.4 billion,representingan increase of 99.5% fromtheyear ended December31, 2015.15 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 16 16 17 - Thecompany's business has experienced rapid growth. During the year ended December 31, 2016 itstotal revenue was $389.3 million, an increase of 89.7% versus the year ended December31, 2015. The company's business model has tworevenue streams: a recurringsubscription component the company call subscription solutions and a merchantsuccess-based component the company call merchant solutions.17 +=== Sub-sub paragraph === 18 18 19 - In the yearnded December31, 2016,subscriptionsolutionsrevenuesaccountedfor48.4% ofits totalrevenues(54.6%in theyearndedDecember31, 2015). Thecompany offerarange of plansthatincreaseinpricedepending onadditionalfeaturesand economic considerations.Thecompany'shighest-end plan, Shopify Plus,has grownrapidlysinceitslaunchinNovember2014. Offeredatastarting ratethat isseveraltimesthat ofits Shopify Advancedplan, Shopify Plus caters tomerchantswithhigher-volumesales andoffers additionalfunctionality,scalabilityandsupportrequirements,includinga dedicatedMerchant SuccessManager.Tesla, Nestle, GE, Red BullandKylie Cosmeticsaremongtheapproximately 2,500 Shopify Plus merchantsseekingareliable,cost-effectiveandscalablecommerce solution.The flexibilityofts pricing plansisdesigned to help its merchantsgrowin a cost-effectivemanner and to providemoreadvancedfeaturesand support as theirbusiness needs evolve.19 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 20 20 21 -Revenue from subscription solutions is generated through the sale of subscriptions to its platform as well as from the sale of themes, apps and the registration of domain names. The company's merchants typically enter into monthly subscription agreements. As described in the "Key Components of Results of Operations," the revenue from these agreements is recognized ratably over the relative period and therefore Shopify has deferred revenue on its balance sheet. The company do not consider this deferred revenue balance to be a good indicator of future revenue. Instead, the company believe Monthly Recurring Revenue ("MRR") is most closely correlated with the long-term value of its merchant relationships. Subscription solutions revenues increased from $112.0 million in the year ended December 31, 2015 to $188.6 million in the year ended December 31, 2016, representing an increase of 68.4%. As of December 31, 2016, MRR totaled $18.5 million, representing an increase of 62.9% relative to MRR at December 31, 2015. A detailed description of this metric is presented below in the section entitled, “Key Performance Indicators.” 22 22 23 - Thecompany offer a variety of merchant solutions that are designed to add value to its merchants and augment its subscription solutions. During the year ended December 31, 2016, merchant solutions revenues accounted for 51.6% of total revenues (45.4% in the year ended December 31, 2015). The company principally generate merchant solutions revenues from payment processing fees from ShopifyPayments. Shopify Payments is a fully integrated payment processingservice that allows its merchants to accept and process payment cards online and offline. Beginning withthe launch of Shopify Payments in2013,Shopify has seen significant growth in the revenues generated from its merchant solutions. In addition to payment processing fees from Shopify Payments, the company also generate merchant solutions revenue from transaction fees, Shopify Shipping, Shopify Capital, referral fees from partners, and sales of point-of-sale ("POS") hardware. The company's merchant solutions revenues are directionally correlated with the level of GMV that its merchants process through its platform. Merchant solutions revenues increased from $93.3 million in the year ended December 31, 2015, to $200.7 million in the year ended December 31, 2016, representing an increase of 115.2%.22 += Paragraph 2 = 24 24 25 - The company'sbusinessmodelisdrivenby itsabilitytoattract newmerchants,retainexisting merchants and increase salestoboth newandexistingmerchants.Thetotalnumberofmerchantsusing itsplatform grewfrom morehan243,000 asof December 31, 2015 tomorethan377,500asof December 31, 2016.As atDecember31,2016, itsmerchantswere geographicallydispersedas follows: UnitedStates of America, 58%; United Kingdom, 10%; Canada,7%; Australia,7%;and the restof the world, which representsapproximately175 countries,18%. The company'smerchantsrepresentawide array of retailverticals and businesssizesandnosinglemerchant hasever representedmorethan five percent ofitstotal revenuesina single reporting period.Thecompany believethatits futureuccess is dependenton many factors,includingits ability to expandits merchantbase,retain merchants as they growtheirbusinesses on itsplatform, offer more saleschannelsthatcan connectto the platform,developnew solutionstoxtendthefunctionalityofits platform, enhanceits ecosystem andpartnerprograms, providea high levelofmerchantservice and support, and hire, retainandmotivatequalified personnel. As of December31, 2016, Shopify hadmorehan1,900 employeesand consultants.24 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 26 26 27 -Shopify has focused on rapidly growing its business and plan to continue making investments to drive future growth. The company believe that its investments will increase its revenue base, improve the retention of this base and strengthen its ability to increase sales to its merchants. If Shopify is unable to achieve its revenue growth objectives, the company may not be able to achieve profitability. 26 +== Sub-paragraph == 27 + 28 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 29 + 30 +== Sub-paragraph == 31 + 32 +Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.