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7		-Shopify provides the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants use its software to run their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. As the number of channels over which merchants transact continues to expand, the importance of a multi-channel platform that is both fully integrated and easy to use increases. The Shopify platform provides merchants with a single view of their business and customers across all of their sales channels and enables them to manage products and inventory, process orders and payments, ship orders, build customer relationships and leverage analytics and reporting all from one integrated back office.
	7	+Shopify (SHOP) provides the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants use its software to run their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. As the number of channels over which merchants transact continues to expand, the importance of a multi-channel platform that is both fully integrated and easy to use increases. The Shopify platform provides merchants with a single view of their business and customers across all of their sales channels and enables them to manage products and inventory, process orders and payments, ship orders, build customer relationships and leverage analytics and reporting all from one integrated back office.
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9		-Commerce transacted over mobile devices continues to grow more rapidly than desktop transactions. For several years Shopify has focused on enabling mobile commerce and its merchants are now able to offer their customers the ability to quickly and securely check out by using Apple Pay, and in the future Android Pay, on the web. Using Shopify Mobile, merchants have the ability to set-up, track, and manage their business on the go.
	9	+Commerce transacted over mobile devices continues to grow more rapidly than desktop transactions. For several years Shopify has focused on enabling mobile commerce and its merchants are now able to offer their customers the ability to quickly and securely check out by using Apple Pay, and in the future Android Pay, on the web. Using Shopify Mobile, merchants have the ability to set-up, track, and manage their business on the go.{{footnote}}https://fintel.io/doc/sec/1594805/000159480519000010/form40-f2018.htm{{/footnote}}
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11	11	The Shopify platform has been engineered to enterprise-level standards and functionality while being designed for simplicity and ease-of-use. Shopify has also designed its platform with a robust technical infrastructure able to manage large spikes in traffic and with an app ecosystem to integrate additional functionality. Shopify is constantly innovating and enhancing its platform, with its continuously deployed, multi-tenant architecture ensuring all of its merchants are always using the latest technology.
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27	27	Shopify has focused on rapidly growing its business and plan to continue making investments to drive future growth. The company believe that its investments will increase its revenue base, improve the retention of this base and strengthen its ability to increase sales to its merchants. If Shopify is unable to achieve its revenue growth objectives, the company may not be able to achieve profitability.
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