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	5	+= Company overview =
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	7	+== History ==
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	9	+Singer has started its journey in the hands of Sir Isaac Merritt Singer in 1851. The entrepreneur has borrowed $40 to start manufacturing a machine that will help in the making of clothing. Name of the company was I.M. Singer & Company and the sewing machine was the revolutionary product of the company. In 1876, the company has become the first multinational industrial company to produce sewing machine as it started its operation in Glasgow, Scotland. The company was headquartered in Singer Building, 149 Broadway, New York from 1908 to next 54 years. Currently, the company is headquartered in La Vergne, Tennessee, United States.
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	11	+In Bangladesh, Singer Bangladesh Limited has started its operation in 1905 – during the British colonial era. The company set up two shops in Dhaka and Chittagong in 1920. After the partition of the sub-continent in 1947, two separate states emerged. Bangladesh became a part of Pakistan and formed its eastern wing. SINGER in East Pakistan operated as a branch of SINGER Pakistan and the products used to come from Western Pakistan. At the initial stage, marketing operation was carried out through only 10 shops, which increased to 43 by the late 1960s. After the emergence of Bangladesh on December 16, 1971, the East Pakistan Branch Office was elevated to a country Office and the Sewing Machines were made available from different Singer overseas sources. The number of shops was squeezed to only 23 because of low volume of business.
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	13	+A change in the investment policy in 1979 created new business opportunities and SINGER registered as an operating company, with 80% of the share held by Singer Sewing Machine Company (SSMC), USA, and 20% by local shareholders. In 1983 the company was listed with Dhaka Stock Exchange (DSE) and offered 20% of its total capitalization- 2,565 ordinary shares of Taka 100 each. In 2001, it was also listed with the Chittagong Stock Exchange (CSE).
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	15	+The management of the company realized that in Bangladesh, the sole product of the company, the sewing machine, will not be sustainable in the long-run. Therefore, the company has decided to diversify the product portfolio. The company has expanded to the consumer durables segment. The current products of the company include Refrigerators, LCD/LED TV, Color Televisions, Furniture, Air Conditioners, Fans, Washing Machines, Irons, Microwave Ovens, Rice Cookers, Motorcycles, Instant Power supply, Room Heaters, Air Coolers, Kitchen Appliances, Netbook, Laptop, Desktop Computers, Generators. The company has also moved its product diversification to manufacturing and marketing furniture in 2013.
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	17	+Gradually, the company has expanded its role from manufacturer to retailer, to dealer, to corporate seller. As part of its multi-branding strategy, the company started transforming its Singer shops into ‘Singer Mega’, and ‘Singer Plus’ in 2006. The idea was to include products of other famous brands of the same products in the same shop or under the same roof. Thus, the Singer Mega, and Singer Plus shops now offer world famous brands like BEKO, Grundig, Apple, Samsung, Siemens, Skyworth, Videocon, Preethi, Singtech, Dell, Toshiba, Prestige, Lifestraw and many more alongside with SINGER.
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	19	+The company runs 724 dealers across the country besides the largest retail chain for consumer electronics and home appliance. The dealers facilitate supply of the Singer products alongside the other brands to the consumers.
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