Summary

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218	218	Within the packaged drinking water category, the company were one of the first players to launch naturally sourced mineral water in India through its brand Himalayan, and continue to enjoy a leadership position. The company also entered the functional and fortified water space with Tata Gluco Plus and Tata Water Plus.
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222	222	The COVID-19 pandemic has resulted in short-term disruptions in the industry, especially for out-of-home consumption. Even for essential products like Tea and Coffee, there will be supply challenges before things get normalised. In the short term, the company will also see consumers getting more value conscious and hence, the growth dynamics will change across the different tiers (economy/premium).
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244	244	Snacks/Ready-to-Cook is an Rs. 40,000 Crores segment with a high share of branded play (Ready-to-Cook is all-branded in comparison to Snacks). The growth is being driven by more players entering the segment and offering consumer different taste choices including healthier food and convenience (such as Tata Sampann Chilla Mix).
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248	248	The company expect the current trends to continue and the demand for the branded products in the staples category to grow at a strong pace. The disruption caused due to COVID-19 is likely to further accelerate the adoption of branded products across the Staples and Spices category as customers are now preferring more branded products than loose and local options.
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