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7		-Company Overview
	7	+Tata Consumer Products (NSE:TATACONSUM) formerly Tata Global Beverages Limited is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella. It is home to key brands such as Tata Tea, Tetley, Tata Salt and Tata Sampann. With a combined reach of over 200 million households in India, it has an unparalleled ability to leverage the Tata brand in consumer products.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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9		-Tata Consumer Products (NSE:TATACONSUM) formerly Tata Global Beverages Limited is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella. It is home to key brands such as Tata Tea, Tetley, Tata Salt and Tata Sampann. With a combined reach of over 200 million households in India, it has an unparalleled ability to leverage the Tata brand in consumer products.
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11	11	[[https:~~/~~/www.tataconsumer.com/company>>url:https://www.tataconsumer.com/company]]
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31	31	Global alliances
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33		-At Tata Consumer Products, its ambition is to expand its global footprint by entering new markets and new channels with foods and beverages that make its consumers’ day better. With brand presence in over 40 countries, Tata Consumer Products is on a journey to becoming a global leader in branded foods and beverages through organic growth, innovation and strategic alliances. Tata Consumer Products has partnered with some of the biggest players in the beverages category to deliver products and innovations that delight its consumers. Some of its significant alliances are mentioned below:
	31	+At Tata Consumer Products, its ambition is to expand its global footprint by entering new markets and new channels with foods and beverages that make its consumers’ day better. With brand presence in over 40 countries, Tata Consumer Products is on a journey to becoming a global leader in branded foods and beverages through organic growth, innovation and strategic alliances. Tata Consumer Products has partnered with some of the biggest players in the beverages category to deliver products and innovations that delight its consumers. Some of its significant alliances are mentioned below:{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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35	35	[[https:~~/~~/www.tataconsumer.com/company/global-alliances>>url:https://www.tataconsumer.com/company/global-alliances]]
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70	70	Tea
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72		-No. 2 branded tea company in the world, with a portfolio of global leading brands and trusted regional ‘hero’ brands
	70	+No. 2 branded tea company in the world, with a portfolio of global leading brands and trusted regional ‘hero’ brands{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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74	74	[[https:~~/~~/www.tataconsumer.com/brands/tea>>url:https://www.tataconsumer.com/brands/tea]]
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92	92	Tata Tea
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94		-Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering a varied range of flavours and tastes in its portfolio of tea products.
	92	+Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants. With 4 national and 3 regional brands, Tata Tea keeps the diverse preferences of its consumers in mind, offering a varied range of flavours and tastes in its portfolio of tea products.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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96	96	[[https:~~/~~/www.tataconsumer.com/brands/tea/tata-tea>>url:https://www.tataconsumer.com/brands/tea/tata-tea]]
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99	99	Vitax
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101		-Vitax is one of the most well-established and well-recognized fruit and herbal tea brands in Poland. Vitax began its journey over 30 years ago with fruit infusions and has, over the years, developed a variety of teas in the fruit, herbal, functional, green and red teas’ categories. Polish consumers consider Vitax as one of the best fruit tea brand in the market, in terms of intensity, fragrance, colour and aroma. With a wide range of products it’s became indispensable companion on consumers’ everyday life. The brand joined the Tata Consumer Products family in 2007. It is currently building a market share in the functional tea segment and strengthening its position in the fruit and herbal tea categories.
	99	+Vitax is one of the most well-established and well-recognized fruit and herbal tea brands in Poland. Vitax began its journey over 30 years ago with fruit infusions and has, over the years, developed a variety of teas in the fruit, herbal, functional, green and red teas’ categories. Polish consumers consider Vitax as one of the best fruit tea brand in the market, in terms of intensity, fragrance, colour and aroma. With a wide range of products it’s became indispensable companion on consumers’ everyday life. The brand joined the Tata Consumer Products family in 2007. It is currently building a market share in the functional tea segment and strengthening its position in the fruit and herbal tea categories.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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103	103	[[https:~~/~~/www.tataconsumer.com/brands/tea/vitax>>url:https://www.tataconsumer.com/brands/tea/vitax]]
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106	106	Tetley
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108		-Tetley, the 2nd largest tea brand globally, with a heritage of more than 180 years, joined the Tata Consumer Products family in 2000. Since then, the brand has gone from strength to strength, with a brand presence in over 40 countries, with millions of cups of tea enjoyed every day.
	106	+Tetley, the 2nd largest tea brand globally, with a heritage of more than 180 years, joined the Tata Consumer Products family in 2000. Since then, the brand has gone from strength to strength, with a brand presence in over 40 countries, with millions of cups of tea enjoyed every day.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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110	110	[[https:~~/~~/www.tataconsumer.com/brands/tea/tetley>>url:https://www.tataconsumer.com/brands/tea/tetley]]
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113	113	Joekels
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115		-stablished in 1994 by Joe Swart and Jonathan Kelsey, Joekels Tea Packers (Pty) Ltd are blenders and packers of some of South Africa's favourite household brands of quality tea. Joekels is the 3rd largest tea business in South Africa, and its flagship Laager Rooibos brand is one of the country's top-selling Rooibos brands. Over the years, Joekels has built a portfolio of high quality and value-for-money brands.
	113	+stablished in 1994 by Joe Swart and Jonathan Kelsey, Joekels Tea Packers (Pty) Ltd are blenders and packers of some of South Africa's favourite household brands of quality tea. Joekels is the 3rd largest tea business in South Africa, and its flagship Laager Rooibos brand is one of the country's top-selling Rooibos brands. Over the years, Joekels has built a portfolio of high quality and value-for-money brands.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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117	117	[[https:~~/~~/www.tataconsumer.com/brands/tea/Joekels>>url:https://www.tataconsumer.com/brands/tea/Joekels]]
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120	120	Good Earth
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122		-Good Earth is one of the first herbal tea companies in the USA. In the late 1970s, it began developing trademark teas, especially its signature Original Sweet and Spicy Tea, for Good Earth restaurants. Thanks to the overwhelming popularity of Good Earth teas, in 1988, the brand began selling Good Earth tea in a bag format in California. Good Earth joined the Tata Consumer Products family in 2005.
	120	+Good Earth is one of the first herbal tea companies in the USA. In the late 1970s, it began developing trademark teas, especially its signature Original Sweet and Spicy Tea, for Good Earth restaurants. Thanks to the overwhelming popularity of Good Earth teas, in 1988, the brand began selling Good Earth tea in a bag format in California. Good Earth joined the Tata Consumer Products family in 2005.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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124	124	[[https:~~/~~/www.tataconsumer.com/brands/tea/good-earth>>url:https://www.tataconsumer.com/brands/tea/good-earth]]
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127	127	Teapigs
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129		-With funding by Tata Consumer Products, teapigs was launched in 2006 by self-confessed tea enthusiasts, Louise Cheadle and Nick Kilby. Their aim was to get the UK drinking better quality tea and introduce a brand that was more relevant to 21st century tea drinkers. The duo successfully launched their tea temples, essentially a roomy, biodegradable pyramid mesh bag containing high quality, whole leaf tea into the UK market.
	127	+With funding by Tata Consumer Products, teapigs was launched in 2006 by self-confessed tea enthusiasts, Louise Cheadle and Nick Kilby. Their aim was to get the UK drinking better quality tea and introduce a brand that was more relevant to 21st century tea drinkers. The duo successfully launched their tea temples, essentially a roomy, biodegradable pyramid mesh bag containing high quality, whole leaf tea into the UK market.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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131	131	[[https:~~/~~/www.tataconsumer.com/brands/tea/teapigs>>url:https://www.tataconsumer.com/brands/tea/teapigs]]
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134	134	Coffee
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136		-Category-defining brands that are consistently ranked ahead on quality
	134	+Category-defining brands that are consistently ranked ahead on quality{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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138	138	[[https:~~/~~/www.tataconsumer.com/brands/coffee>>url:https://www.tataconsumer.com/brands/coffee]]
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158	158	Eight O’Clock
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160		-Eight O’Clock, America’s Original Gourmet Coffee, with a legacy of 160 years, brings to consumers high quality 100% Arabica coffee at great value. It is the 5th largest coffee brand in the USA, in terms of volume, and has the highest loyalty and repeat rates among bagged coffee competitors. Eight O’Clock Coffee joined the Tata Consumer Products family in 2006, and since then has enjoyed significant brand revival. Eight O’Clock Coffee is headquartered in Montvale, New Jersey, and roasted and packaged in Landover, Maryland.
	158	+Eight O’Clock, America’s Original Gourmet Coffee, with a legacy of 160 years, brings to consumers high quality 100% Arabica coffee at great value. It is the 5th largest coffee brand in the USA, in terms of volume, and has the highest loyalty and repeat rates among bagged coffee competitors. Eight O’Clock Coffee joined the Tata Consumer Products family in 2006, and since then has enjoyed significant brand revival. Eight O’Clock Coffee is headquartered in Montvale, New Jersey, and roasted and packaged in Landover, Maryland.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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162	162	[[https:~~/~~/www.tataconsumer.com/brands/coffee/eight-o-clock>>url:https://www.tataconsumer.com/brands/coffee/eight-o-clock]]
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165	165	Grand
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167		-Grand is the well-known Russian coffee brand with a unique masculine and charismatic image which gives coffee lovers a premium range of instant coffee. Grand was first launched in Russia — a billion-dollar market with huge potential — in 1995, and became a part of the Tata Consumer Products family in 2009.
	165	+Grand is the well-known Russian coffee brand with a unique masculine and charismatic image which gives coffee lovers a premium range of instant coffee. Grand was first launched in Russia — a billion-dollar market with huge potential — in 1995, and became a part of the Tata Consumer Products family in 2009.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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169	169	[[https:~~/~~/www.tataconsumer.com/brands/coffee/grand>>url:https://www.tataconsumer.com/brands/coffee/grand]]
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172	172	Map Coffee
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174		-Map Coffee joined the Tata Consumer Products family in 2014. Map Coffee was established back in 2002 and supplied Australian cafés, restaurants and bars with a range of Italian and locally roasted coffee. It then expanded into servicing the coffee needs of business offices across Australia, and, in 2009, moved into capsule machines and capsules outside the Grocery channel, followed by entry into the Grocery channel in 2014. Map Coffee aims to provide people great coffee no matter where they need it, and encourages everyone to “discover new grounds” whenever they can.
	172	+Map Coffee joined the Tata Consumer Products family in 2014. Map Coffee was established back in 2002 and supplied Australian cafés, restaurants and bars with a range of Italian and locally roasted coffee. It then expanded into servicing the coffee needs of business offices across Australia, and, in 2009, moved into capsule machines and capsules outside the Grocery channel, followed by entry into the Grocery channel in 2014. Map Coffee aims to provide people great coffee no matter where they need it, and encourages everyone to “discover new grounds” whenever they can.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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176	176	[[https:~~/~~/www.tataconsumer.com/brands/coffee/map-coffee>>url:https://www.tataconsumer.com/brands/coffee/map-coffee]]
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179	179	Tata Coffee Grand
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181		-In November 2015, Tata Consumer Products announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand. After leading the Indian tea market under its iconic Tata Tea brand, the company took the strategic step to leverage its product, marketing and retail expertise to enter the branded coffee space in India.
	179	+In November 2015, Tata Consumer Products announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand. After leading the Indian tea market under its iconic Tata Tea brand, the company took the strategic step to leverage its product, marketing and retail expertise to enter the branded coffee space in India.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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183	183	[[https:~~/~~/www.tataconsumer.com/brands/coffee/tata-coffee-grand>>url:https://www.tataconsumer.com/brands/coffee/tata-coffee-grand]]
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186	186	Water
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188		-Water, instant energy and RTD wellness brands
	186	+Water, instant energy and RTD wellness brands{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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190	190	[[https:~~/~~/www.tataconsumer.com/brands/water>>url:https://www.tataconsumer.com/brands/water]]
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202	202	Himalayan
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204		-Himalayan is marketed by NourishCo, a joint venture between Tata Consumer Products and PepsiCo India. The water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas. This aquifer is one of the largest and purest sources in the world, providing a perennial source of natural mineral water. The catchment area has no human activity and is pollution-free. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and keep the water naturally pure and bacteria-free. During this journey, the pure water picks up essential minerals and acquires its fine, unique taste before reaching an underground reservoir. The aquifer is naturally protected from pollutants by a thick impervious layer of clay that acts as a barrier and prevents any contaminants from passing through it.
	202	+Himalayan is marketed by NourishCo, a joint venture between Tata Consumer Products and PepsiCo India. The water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas. This aquifer is one of the largest and purest sources in the world, providing a perennial source of natural mineral water. The catchment area has no human activity and is pollution-free. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and keep the water naturally pure and bacteria-free. During this journey, the pure water picks up essential minerals and acquires its fine, unique taste before reaching an underground reservoir. The aquifer is naturally protected from pollutants by a thick impervious layer of clay that acts as a barrier and prevents any contaminants from passing through it.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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206	206	[[https:~~/~~/www.tataconsumer.com/brands/water/himalayan>>url:https://www.tataconsumer.com/brands/water/himalayan]]
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211	211	Tata Water Plus is India’s first nutrient water.
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213		-Developed in collaboration with international scientists and Indian nutrition experts, Tata Water Plus represents the larger mission of NourishCo Beverages — to mitigate nutritional gaps in the average Indian consumer. NourishCo, its joint venture with PepsiCo India, seeks to deliver ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.
	211	+Developed in collaboration with international scientists and Indian nutrition experts, Tata Water Plus represents the larger mission of NourishCo Beverages — to mitigate nutritional gaps in the average Indian consumer. NourishCo, its joint venture with PepsiCo India, seeks to deliver ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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215	215	[[https:~~/~~/www.tataconsumer.com/brands/water/tata-water-plus>>url:https://www.tataconsumer.com/brands/water/tata-water-plus]]
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218	218	Tata Gluco Plus
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220		-An affordable on-the-go re-hydration solution, Tata Gluco Plus comes packed with great taste and instant energy. Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages, its joint venture with PepsiCo India. NourishCo focusses on delivering ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.
	218	+An affordable on-the-go re-hydration solution, Tata Gluco Plus comes packed with great taste and instant energy. Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages, its joint venture with PepsiCo India. NourishCo focusses on delivering ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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222	222	[[https:~~/~~/www.tataconsumer.com/brands/water/tata-gluco-plus>>url:https://www.tataconsumer.com/brands/water/tata-gluco-plus]]
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226	226	Foods
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228		-Household in-the-kitchen brands enjoyed all over India
	226	+Household in-the-kitchen brands enjoyed all over India {{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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230	230	[[https:~~/~~/www.tataconsumer.com/brands/foods>>url:https://www.tataconsumer.com/brands/foods]]
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253	253	Tata Sampann
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255		-The name ‘Sampann’ has many meanings - wholesome, prosperous, accomplished, ‘full of.’ It is also a name that directly inspires its product philosophy. With every Tata Sampann product, you get nutritional ‘more-ness.’ The company's products may look just the same as the next product. In some cases, they might even look duller or rougher because the company like to leave them as natural as possible to give you the most nutrition. But make no mistake. Every Tata Sampann product carries a strong core of nutritional superiority. The company's differentiation starts with its products.
	253	+The name ‘Sampann’ has many meanings - wholesome, prosperous, accomplished, ‘full of.’ It is also a name that directly inspires its product philosophy. With every Tata Sampann product, you get nutritional ‘more-ness.’ The company's products may look just the same as the next product. In some cases, they might even look duller or rougher because the company like to leave them as natural as possible to give you the most nutrition. But make no mistake. Every Tata Sampann product carries a strong core of nutritional superiority. The company's differentiation starts with its products.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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257	257	[[https:~~/~~/www.tataconsumer.com/brands/foods/tata-sampann>>url:https://www.tataconsumer.com/brands/foods/tata-sampann]]
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260	260	Tata Salt
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262		-From being India's first national iodized salt brand in 1983 to continuing to be a market leader in the salt category today, the journey of Tata Salt is a testament to the consumer’s enduring trust in the brand. The tagline of Tata Salt - ‘Desh Ki Sehat, Desh Ka Namak,’ aptly sums up the brand’s aim of improving the health of the nation, supported by the various social initiatives that have have been introduced.
	260	+From being India's first national iodized salt brand in 1983 to continuing to be a market leader in the salt category today, the journey of Tata Salt is a testament to the consumer’s enduring trust in the brand. The tagline of Tata Salt - ‘Desh Ki Sehat, Desh Ka Namak,’ aptly sums up the brand’s aim of improving the health of the nation, supported by the various social initiatives that have have been introduced.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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265	265	Tata Salt remains steadfast in its mission to deliver healthy, superior quality products to the masses. Every month, 161 million households across India buy pure iodized Tata Salt through 19 lakh+ retail outlets.
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270	270	Tata Nx
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272		-Tata Nx is Tata’s foray into Indian Nutraceuticals with a focus on BIO-EASY nutritionals. This new-age range of nutritional solution specially crafted for today’s health-conscious generation promises to deliver the best nutrition backed by science. Tata Nx is the result of applying innovative food science, combined with its traditional strengths in consumer products. The brand’s ideology is centred on discovering better insights about the human body and developing products using cutting-edge science and technology.
	270	+Tata Nx is Tata’s foray into Indian Nutraceuticals with a focus on BIO-EASY nutritionals. This new-age range of nutritional solution specially crafted for today’s health-conscious generation promises to deliver the best nutrition backed by science. Tata Nx is the result of applying innovative food science, combined with its traditional strengths in consumer products. The brand’s ideology is centred on discovering better insights about the human body and developing products using cutting-edge science and technology.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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275	275	Tata Nx Zero Sugar is made from 100% natural ingredients like stevia herb extract, lactose as a bulking agent and thaumatin which is a fruit extract. It has a low Glycaemic Index compared to regular sugar and it is suitable for those who have been advised to reduce their sugar intake. It blends easily in hot and cold beverages so you can enjoy the goodness of natural sweetener with TATA Nx Zero Sugar
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281	281	Industry Overview
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283		-The total organised Indian F&B industry is expected to be ~~Rs. 4,00,000 Crores market as on 2019 and projected to grow by 2.5x to ~~Rs. 10,00,000 Crores by 2025 (CAGR of 16%) – leveraging India’s favourable demographic (1.4 Billion strong population, rising income levels and higher urbanisation). The F&B segment constitutes ~~30% of household spending and is expected to sustain the wallet share, going forward.
	281	+The total organised Indian F&B industry is expected to be ~~Rs. 4,00,000 Crores market as on 2019 and projected to grow by 2.5x to ~~Rs. 10,00,000 Crores by 2025 (CAGR of 16%) – leveraging India’s favourable demographic (1.4 Billion strong population, rising income levels and higher urbanisation). The F&B segment constitutes ~~30% of household spending and is expected to sustain the wallet share, going forward.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
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285	285	[[https:~~/~~/www.tataconsumer.com/docs/default-source/default-document-library/tcpl-iar-2020-cover-to-cover_for-website-upload_15-6-20_12-55-pm.pdf?sfvrsn=0>>url:https://www.tataconsumer.com/docs/default-source/default-document-library/tcpl-iar-2020-cover-to-cover_for-website-upload_15-6-20_12-55-pm.pdf?sfvrsn=0]]
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