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99	99	Category-defining brands that are consistently ranked ahead on quality{{footnote}}https://www.tataconsumer.com/brands/coffee{{/footnote}}
100	100
	101	+**Offerings**
101	101
102		-
103		-Offerings
104		-
105	105	Whole bean
106	106
107		-Ground
	105	+* Ground
	106	+* Gourmet coffee
	107	+* K-Cup brews
	108	+* Instant coffee
	109	+* Coffee capsules
108	108
109		-Gourmet coffee
	111	+=== Coffee brands ===
110	110
111		-K-Cup brews
	113	+**Eight O’Clock**
112	112
113		-Instant coffee
	115	+Eight O’Clock, America’s Original Gourmet Coffee, with a legacy of 160 years, brings to consumers high quality 100% Arabica coffee at great value. It is the 5th largest coffee brand in the USA, in terms of volume, and has the highest loyalty and repeat rates among bagged coffee competitors. Eight O’Clock Coffee joined the Tata Consumer Products family in 2006, and since then has enjoyed significant brand revival. Eight O’Clock Coffee is headquartered in Montvale, New Jersey, and roasted and packaged in Landover, Maryland.{{footnote}}https://www.tataconsumer.com/brands/coffee/eight-o-clock{{/footnote}}
114	114
115		-Coffee capsules
	117	+**Grand**
116	116
	119	+Grand is the well-known Russian coffee brand with a unique masculine and charismatic image which gives coffee lovers a premium range of instant coffee. Grand was first launched in Russia — a billion-dollar market with huge potential — in 1995, and became a part of the Tata Consumer Products family in 2009.{{footnote}}https://www.tataconsumer.com/brands/coffee/grand{{/footnote}}
117	117
118		-Coffee brands
	121	+**Map Coffee**
119	119
120		-Eight O’Clock
	123	+Map Coffee joined the Tata Consumer Products family in 2014. Map Coffee was established back in 2002 and supplied Australian cafés, restaurants and bars with a range of Italian and locally roasted coffee. It then expanded into servicing the coffee needs of business offices across Australia, and, in 2009, moved into capsule machines and capsules outside the Grocery channel, followed by entry into the Grocery channel in 2014. Map Coffee aims to provide people great coffee no matter where they need it, and encourages everyone to “discover new grounds” whenever they can.{{footnote}}https://www.tataconsumer.com/brands/coffee/map-coffee{{/footnote}}
121	121
122		-Eight O’Clock, America’s Original Gourmet Coffee, with a legacy of 160 years, brings to consumers high quality 100% Arabica coffee at great value. It is the 5th largest coffee brand in the USA, in terms of volume, and has the highest loyalty and repeat rates among bagged coffee competitors. Eight O’Clock Coffee joined the Tata Consumer Products family in 2006, and since then has enjoyed significant brand revival. Eight O’Clock Coffee is headquartered in Montvale, New Jersey, and roasted and packaged in Landover, Maryland.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
	125	+**Tata Coffee Grand**
123	123
124		-[[https:~~/~~/www.tataconsumer.com/brands/coffee/eight-o-clock>>url:https://www.tataconsumer.com/brands/coffee/eight-o-clock]]
	127	+In November 2015, Tata Consumer Products announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand. After leading the Indian tea market under its iconic Tata Tea brand, the company took the strategic step to leverage its product, marketing and retail expertise to enter the branded coffee space in India.{{footnote}}https://www.tataconsumer.com/brands/coffee/tata-coffee-grand{{/footnote}}
125	125
	129	+== Water ==
126	126
127		-Grand
	131	+Water, instant energy and RTD wellness brands{{footnote}}https://www.tataconsumer.com/brands/water{{/footnote}}
128	128
129		-Grand is the well-known Russian coffee brand with a unique masculine and charismatic image which gives coffee lovers a premium range of instant coffee. Grand was first launched in Russia — a billion-dollar market with huge potential — in 1995, and became a part of the Tata Consumer Products family in 2009.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
	133	+**Offering**
130	130
131		-[[https:~~/~~/www.tataconsumer.com/brands/coffee/grand>>url:https://www.tataconsumer.com/brands/coffee/grand]]
	135	+* Natural mineral water
	136	+* Nutrient water
132	132
	138	+=== Water brands ===
133	133
134		-Map Coffee
	140	+**Himalayan**
135	135
136		-Map Coffee joined the Tata Consumer Products family in 2014. Map Coffee was established back in 2002 and supplied Australian cafés, restaurants and bars with a range of Italian and locally roasted coffee. It then expanded into servicing the coffee needs of business offices across Australia, and, in 2009, moved into capsule machines and capsules outside the Grocery channel, followed by entry into the Grocery channel in 2014. Map Coffee aims to provide people great coffee no matter where they need it, and encourages everyone to “discover new grounds” whenever they can.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
	142	+Himalayan is marketed by NourishCo, a joint venture between Tata Consumer Products and PepsiCo India. The water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas. This aquifer is one of the largest and purest sources in the world, providing a perennial source of natural mineral water. The catchment area has no human activity and is pollution-free. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and keep the water naturally pure and bacteria-free. During this journey, the pure water picks up essential minerals and acquires its fine, unique taste before reaching an underground reservoir. The aquifer is naturally protected from pollutants by a thick impervious layer of clay that acts as a barrier and prevents any contaminants from passing through it.{{footnote}}https://www.tataconsumer.com/brands/water/himalayan{{/footnote}}
137	137
138		-[[https:~~/~~/www.tataconsumer.com/brands/coffee/map-coffee>>url:https://www.tataconsumer.com/brands/coffee/map-coffee]]
	144	+**Tata Water Plus**
139	139
140		-
141		-Tata Coffee Grand
142		-
143		-In November 2015, Tata Consumer Products announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand. After leading the Indian tea market under its iconic Tata Tea brand, the company took the strategic step to leverage its product, marketing and retail expertise to enter the branded coffee space in India.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
144		-
145		-[[https:~~/~~/www.tataconsumer.com/brands/coffee/tata-coffee-grand>>url:https://www.tataconsumer.com/brands/coffee/tata-coffee-grand]]
146		-
147		-
148		-Water
149		-
150		-Water, instant energy and RTD wellness brands{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
151		-
152		-[[https:~~/~~/www.tataconsumer.com/brands/water>>url:https://www.tataconsumer.com/brands/water]]
153		-
154		-
155		-Offering
156		-
157		-Natural mineral water
158		-
159		-Nutrient water
160		-
161		-
162		-Water brands
163		-
164		-Himalayan
165		-
166		-Himalayan is marketed by NourishCo, a joint venture between Tata Consumer Products and PepsiCo India. The water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas. This aquifer is one of the largest and purest sources in the world, providing a perennial source of natural mineral water. The catchment area has no human activity and is pollution-free. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and keep the water naturally pure and bacteria-free. During this journey, the pure water picks up essential minerals and acquires its fine, unique taste before reaching an underground reservoir. The aquifer is naturally protected from pollutants by a thick impervious layer of clay that acts as a barrier and prevents any contaminants from passing through it.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
167		-
168		-[[https:~~/~~/www.tataconsumer.com/brands/water/himalayan>>url:https://www.tataconsumer.com/brands/water/himalayan]]
169		-
170		-
171		-Tata Water Plus
172		-
173	173	Tata Water Plus is India’s first nutrient water.
174	174
175		-Developed in collaboration with international scientists and Indian nutrition experts, Tata Water Plus represents the larger mission of NourishCo Beverages — to mitigate nutritional gaps in the average Indian consumer. NourishCo, its joint venture with PepsiCo India, seeks to deliver ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
	148	+Developed in collaboration with international scientists and Indian nutrition experts, Tata Water Plus represents the larger mission of NourishCo Beverages — to mitigate nutritional gaps in the average Indian consumer. NourishCo, its joint venture with PepsiCo India, seeks to deliver ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.{{footnote}}https://www.tataconsumer.com/brands/water/tata-water-plus{{/footnote}}
176	176
177		-[[https:~~/~~/www.tataconsumer.com/brands/water/tata-water-plus>>url:https://www.tataconsumer.com/brands/water/tata-water-plus]]
	150	+**Tata Gluco Plus**
178	178
	152	+An affordable on-the-go re-hydration solution, Tata Gluco Plus comes packed with great taste and instant energy. Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages, its joint venture with PepsiCo India. NourishCo focusses on delivering ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.{{footnote}}https://www.tataconsumer.com/brands/water/tata-gluco-plus{{/footnote}}
179	179
180		-Tata Gluco Plus
181	181
182		-An affordable on-the-go re-hydration solution, Tata Gluco Plus comes packed with great taste and instant energy. Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages, its joint venture with PepsiCo India. NourishCo focusses on delivering ‘Healthy Beverages for a Healthier India’ and intends to enhance the hydration category in the country.{{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}
183	183
184		-[[https:~~/~~/www.tataconsumer.com/brands/water/tata-gluco-plus>>url:https://www.tataconsumer.com/brands/water/tata-gluco-plus]]
185	185
186		-
187		-
188	188	Foods
189	189
190	190	Household in-the-kitchen brands enjoyed all over India {{footnote}}https://www.tcs.com/growth-strategy{{/footnote}}