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28	28	In January 2006, the company-owned bottling operations were brought together to form the Bottling Investments Group, or BIG. BIG was created to ensure those bottling operations receive the appropriate investments and expertise to ensure their long term success.
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	30	+The business of the company operates through six operating segments.
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	32	+* Europe, Middle East and Africa
	33	+* Latin America
	34	+* North America
	35	+* Asia Pacific
	36	+* Global Ventures
	37	+* Bottling Investments
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	39	+The operating structure also includes Corporate, which consists of two components: (1) a center focusing on strategic initiatives, policy, governance and scaling global initiatives; and (2) a platform services organization supporting the operating units, global marketing category leadership teams and the center by providing efficient and scaled global services and capabilities including, but not limited to, transactional work, data management, consumer analytics, digital commerce and social/digital hubs.
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35		-= Products =
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	45	+= Products and Brands =
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	47	+Products of The Coca-Cola Company includes 'concentrates', 'syrups', 'fountain syrups', 'Company Trademark Beverages' and 'Trademark Coca-Cola Beverages'. “Concentrates” means flavorings and other ingredients which, when combined with water and, depending on the product, sweeteners (nutritive or non-nutritive) are used to prepare syrups or finished beverages, and includes powders/minerals for purified water products; “syrups” means intermediate products in the beverage manufacturing process produced by combining concentrates with water and, depending on the product, sweeteners (nutritive or non-nutritive); “fountain syrups” means syrups that are sold to fountain retailers, such as restaurants and convenience stores, which use dispensing equipment to mix the syrups with sparkling or still water at the time of purchase to produce finished beverages that are served in cups or glasses for immediate consumption; “Company Trademark Beverages” means beverages bearing company trademarks and certain other beverages bearing trademarks licensed to The Coca-Cola Company by third parties for which the company provides marketing support and from the sale of which it derives an economic benefit.
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	49	+"Trademark Coca-Cola Beverages" are the brands that the company uses.
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37	37	**Sparkling**
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39	39	* Coca-Cola