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10	10	* Westside contributes a majority of the Company’s revenues.
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	13	+[[image:TRENT0.jpg||height="386" width="687"]]
13	13
14		-Company Overview
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	16	+= Company Overview =
16	16
17		-Trent Ltd (NSE:TRENT) was originally incorporated as Lakme Limited (“Lakme”) on December 5, 1952. Lakme was in the business of manufacturing, sale and export of cosmetics, toiletries and perfumery products. In 1998, Lakme decided to divest from its cosmetics business and decided to pursue the field of apparel retailing, given the absence of established brands in most categories. It was decided that Lakme would establish a strong presence in the apparel and soft goods retailing market by opening a chain of departmental stores across the country.
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19		-[[https:~~/~~/trentlimited.com/pages/about-us>>url:https://trentlimited.com/pages/about-us]]
	19	+Trent Ltd (NSE:TRENT) was originally incorporated as Lakme Limited (“Lakme”) on December 5, 1952. Lakme was in the business of manufacturing, sale and export of cosmetics, toiletries and perfumery products. In 1998, Lakme decided to divest from its cosmetics business and decided to pursue the field of apparel retailing, given the absence of established brands in most categories. It was decided that Lakme would establish a strong presence in the apparel and soft goods retailing market by opening a chain of departmental stores across the country.{{footnote}}https://trentlimited.com/pages/about-us{{/footnote}}
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22	22	Towards this end, in March 1998, Lakme acquired Littlewoods International (India) Private Limited (“LIIPL”) from Littlewoods International Limited, U.K. LIIPL was in the business of retailing of readymade garments and related merchandise. In parallel, with effect from January 1, 1998, Lakme Exports Limited, a subsidiary of Lakme, was amalgamated with LIIPL and the merged entity was named as Trent Limited. Subsequently, with effect from July 1, 1998, Trent Limited was amalgamated with Lakme, and the name of Lakme Limited was changed to Trent Limited.
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24	24
25		-Brands
	25	+== Brands ==
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27	27
28		-Westside
	28	+=== Westside ===
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30	30	As part of the Tata Group, Trent’s flagship concept- Westside offers branded fashion apparel, footwear and accessories for women, men and children, along with a range of home furnishings & decor. This offer is presented through a differentiated portfolio of exclusive brands that are in tune with latest fashion trends appealing to a wide spectrum of style conscious consumers across defined customer segments. This differentiated approach also aids in competing effectively in the face of disintermediation risks posed by diverse competition.
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32		-Zudio
33	33
	33	+=== Zudio ===
	34	+
34	34	Trent’s value fashion concept- Zudio offers fashion at irresistible prices for men, women and children. Exclusive fashion is curated in-house and made available at very sharp price points
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36	36
37		-Star Market
	38	+=== Star Market ===
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39	39	Hypermarket and supermarket store chain - Operating under “Star Market” concept offers an assortment of products, including staples, beverages, health & beauty products along with a comprehensive fresh offering (vegetables, fruits, dairy, non vegetarian products). The offering is also supported by a compelling range of own brands at attractive prices.
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41	41
42		-Landmark
	43	+=== Landmark ===
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44	44	A family entertainment concept – Landmark offers a curated range of toys, frontlist books, stationery and sports merchandise. Backend operations relating to the concept are significantly integrated with Westside to realize synergies and contain overhead costs.
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47		-Utsa
	48	+=== Utsa ===
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49	49	Utsa is a modern Indian lifestyle destination which offers ethnic apparel, beauty products and accessories Celebrating Indian-ness
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51	51
52		-<img brand>
	53	+[[image:TRENT1.png]]
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55		-The company operates over 400 stores across 100 plus cities in India.
	56	+== Stores ==
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57		-<store table>
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	59	+**The company operates over 400 stores across 100 plus cities in India.**
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	61	+
	62	+(% style="width:480px" %)
	63	+|(% style="width:245px" %)**Retail concepts**|(% style="width:133px" %)**Stores**|(% style="width:99px" %)**Cities**
	64	+|(% style="width:245px" %)Westside|(% style="width:133px" %)174|(% style="width:99px" %)90
	65	+|(% style="width:245px" %)Zudio|(% style="width:133px" %)133|(% style="width:99px" %)57
	66	+|(% style="width:245px" %)Star|(% style="width:133px" %)60|(% style="width:99px" %)7
	67	+|(% style="width:245px" %)Zara|(% style="width:133px" %)21|(% style="width:99px" %)11
	68	+|(% style="width:245px" %)Booker/ Value Mandi|(% style="width:133px" %)9|(% style="width:99px" %)3
	69	+|(% style="width:245px" %)Landmark|(% style="width:133px" %)6|(% style="width:99px" %)4
	70	+|(% style="width:245px" %)Utsa|(% style="width:133px" %)4|(% style="width:99px" %)4
	71	+|(% style="width:245px" %)Massimo Dutti|(% style="width:133px" %)3|(% style="width:99px" %)2
	72	+
	73	+
60	60	Subsidiaries & Associate
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245	245	Trent had seen decent sales growth and return on equity (ROE) until FY20 but could not keep it up in FY21 due to onslaught of the Covid-19 pandemic. With the opening up of the economy and normalization by way of vaccination, the stock is expected to benefit.
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247	247	References
	262	+
	263	+{{putFootnotes/}}