Reckitt Benckiser (Bangladesh) Limited
Company Overview
Reckitt Benckiser Bangladesh Ltd. (RBBL) is a subsidiary of Reckitt Benckiser Plc.-one of the largest household products manufacturers in the world. The global giant has started its journey in the Bangladesh region in 1962 as Robinson’s Foods (Pakistan) Limited. At that time the only product the company had was
“Robinson’s Patent Barley”. Because of huge consumer demand, the company then started to import and sell other products in this region. After independence, the company started manufacturing different household products in its own plant. In 1972 the company was renamed Robinson’s Foods (Bangladesh) Limited which was again renamed Robinson’s Bangladesh Limited in 1978. The merger of Reckitt and Colman in 1985 changed the company's name again and named it Reckitt and Colman Bangladesh Ltd. Another merger with Benckiser took place in 1999 and eventually the company was renamed Reckitt Benckiser Bangladesh Ltd. in 2000.1
According to a report published by RBBL on 31 July 2021, 5.63% of the company’s share is owned by individuals, 82.96% of its share is held by Reckitt Benckiser Ltd.(UK), Govt. owns 3.77% share, institutions own 4.55% share and 3.09% of the company’s share is owned by foreign investors.
Reckitt has a vision of creating a world where people are healthy and can lead better life. To achieve this motto the company is passionately delivering better solutions to its consumers, as part of its mission. The company basically focuses on the small issues consumers face in daily life and then comes up with brilliant solutions to those problems. This vision of Reckitt and its continuous product development has made it one of the leading consumer goods brands in the world. The company has more than 15 successful brands in the global market.2
