Tata Agrico

About Tata Agrico
Key People
History of Tata Agrico

3.1. Acquisitions

Business segments

4.1. Agri & Construction tools

4.2. General purpose hand tools

4.3. Gardening tools

4.4. Consumables

Product descriptions

5.1. Agri & Construction tools (include product images)

5.2. General purpose hand tools (include product images)

5.3. Gardening tools (include product images)

5.4. Consumables (include product images)

Gallery
Notes / References
External Links (Link it with Tata Agrico’s official website)

TATA AGRICO

Tata Agrico, the oldest brand of Tata Steel, is a pioneer in superior quality agricultural implements, based in (City), (State), and headquartered in (City), (State), India.

Tata Agrico is among the top manufacturers of hand tools with an annual capacity of _ _ _ _ per annum. (Some information about the financial aspect of the brand)

Tata Agrico operates in (number) countries with key operations in India and employs around (number) people. (Some information about acquisitions)

2. Key People

Mr. S Karthik Narayanan

Chief (Agrico & Retail Initiatives)

Mr. Narayanan has completed B.E. in Mechanical from Anna University in 1998 and PGDBM from XLRI, Jamshedpur in 2002. He is a TAS officer and joined Tata Steel in 2006 as CAM Bangalore, RSM South Tubes. In 2009, he was re-designated as Sr. Manager Sales – Retail & Projects. In 2010, he was promoted as Regional Sales Manager South and in 2013, he was transferred as Head Marketing (STP), Tube. In 2016, he was appointed as Head Marketing (Tiscon), Branded Products, Retail & Solution. Prior to joining Tata Steel, he has worked in Tata Chemicals and LUCAS-TVS.

Mr. Sanjay Kumar

Head, Production Management

Mr. Kumar completed B.Tech. (Production Engineering) from BIT, Sindri and joined Cement Division of Tata Steel in 1996. Subsequently, he also completed his MBA (Business Management) from AIMA in 1997. Over the years, he has worked in Marketing & Sales, Production Control & Supply Chain in Tubes Division. He has also served as the Head of EPA, Tubes Division. He took over as Head, Production Management of Agrico in November, 2018.

Mr. Jayant Bharadwaj

Head, Supply Chain

Mr. Bhardwaj completed Dip-Engg in Mechanical from State Board of Technical Education in 1989 and subsequently, completed B.E in Mechanical Engineering in 1992. He joined Tata Steel in 1994 as Officer, Bearings Division General Admin. During his stint in Tata Steel, he has served in various capacities in Bearings Department including Head Production & Head Procurement & Supply Chain. He joined Agrico has Head, Supply Chain in July,2017

Mr. Prashant Sinha

Head, Sales

Mr. Sinha completed B.Sc. in Computer Applications from Ranchi University in 2003 and MBA in Marketing & Information Technology from BIT, Mesra in 2005. He joined Tata Steel in 2010 as Sr. Manager Sales (Retail & Institutional)-Guwahati, LP M&S. During his stint in Tata Steel, Mr. Sinha has served as Senior Manager in both Marketing & Sales across locations. He took over the responsibilities as Head Sales, Agrico in July, 2018.

Mr. Vijay Kumar

Head, New Product Development

Vijay Kumar had completed M. Tech from NIT Jamshedpur in 1996 and joined Tata Steel in the year 1997 in the Automation Division. He has also pursued an MBA from XLRI, Jamshedpur. During his stint with Tata Steel he has served in the Engineering Projects division. He joined Agrico in 2004 and is currently serving as the Head of New Product Development for the division.

3. History

Tata Agrico was founded by Jamsetji Nusserwanji Tata to pave the path for industrialization in India and was established in 1925.

Since 1925, Tata Agrico has been among the leading manufacturer of handheld implements like hoes, shovels, sickles, crowbars, pickaxes and hammers. These implements cater to the needs of agriculture, infrastructure as well as mining sectors. This traditional product range has now become even richer with the addition of garden tools like secateurs, cultivators, trowels, bill hooks, cane choppers, hedge shears and garden rake.

The division lays extreme stress on quality processes and is ISO 9001:2008 certified. Tata Agrico launched its very own range of general-purpose hand tools and files in 2009. The product basket consists of pliers, spanners, wrenches, screwdrivers, hammers, saw and engineering files. The aesthetics and packaging are in a league of its own, making it the favourite of carpenters, blacksmiths, mechanics, plumbers and electricians all across the country. Keeping up with the technological development and the changing face of farming in India, Tata Agrico marked its entry into mechanised agricultural sector with mechanised- consumables like tiller shoe, harrow disc and the Rotavator blade. Tata Agrico entered the mechanized non-consumables sector with the Grasshopper sub-brand. The first product under Grasshopper is the Tata Agrico Grasshopper Rotary Tiller which within a year of its launch has gained appreciation by farmers and government alike. This was followed by the introduction of Seed Drills and Cultivators in FY13. In FY’14 power weeders and power tillers are an addition to the Grasshopper offerings which are aimed to equip the Indian farmers with advantages of the latest agriculture technology at affordable rates. In FY’15 Tata Agrico also launched MB Plough and Threshers which marks the entry of the division into the threshing and harvesting product segment. Mini paddy thresher is a most recent addition to the Grasshopper offering.

3.1. Acquisitions –

(Some information about the acquisitions of Tata Agrico)

4. Business segments –

4.1. Agri & Construction tools

Tata Agrico comes with a wide range of agriculture hand tools to cater to the needs of all their local and international consumers. Agriculture & Construction work can be hassling at times, and good quality, ergonomically built agriculture hand tools can make work a lot easier. The list of equipment includes axe, chisel, crowbar, hammer, hoe, shovel, sickle, and pickaxe.

4.2. Tradesman hand tools

(Need information)

4.3. Gardening tools

(Need information)

4.4. Consumables

Tata Agrico offers a range of Agriculture & Industrial consumables like chaff cutter, cultivator, electrodes, and harrow disc and rotavator blade. The consumables are made of stronger steel to ensure better wear resistance & higher life when used for either land tilling, soil mixing or welding.