- Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services.
- The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.
- Recently the company landed iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, and the all-new Apple Watch SE.
Apple Inc (Nasdaq:AAPL, LSE:0R2V) designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services.
iPhone 14 Plus available in stores
October 6, 2022; iPhone 14 Plus, featuring a 6.7-inch display, an upgraded dual-camera system, Crash Detection, Emergency SOS via satellite, A15 Bionic, and the best battery life ever in an iPhone, arrives at Apple Store locations and Apple Authorized Resellers starting Friday, October 7. Customers who pre-ordered iPhone 14 Plus online will also begin receiving deliveries Friday. In-store and online, visitors will be able to experience the full iPhone 14 lineup with help from Apple Specialists ready to offer personalized support and advice.
iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, and new Apple Watch SE arrive worldwide
September 16, 2022; iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8, and the all-new Apple Watch SE landed at Apple stores around the world. Apple team members celebrated the arrival of the latest innovative products and were ready to support customers with exceptional service and personalized shopping assistance.
With a powerful new dual-camera system for a giant leap in low-light performance, a new front TrueDepth camera, and industry-leading durability features, iPhone 14 offers more than ever before. iPhone 14 Pro and iPhone 14 Pro Max feature the Dynamic Island — a new design that introduces an intuitive way to experience iPhone — as well as the Always-On display, and the first-ever 48MP Main camera on iPhone. All models have impressive all-day battery life and groundbreaking safety features such as Crash Detection and Emergency SOS via satellite. Apple Watch Series 8 builds on best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection, and international roaming. The redesigned Apple Watch SE delivers the core Apple Watch experience at the most affordable price.
The Company posted a June quarter revenue record of $83.0 billion, up 2 percent year over year, and quarterly earnings per diluted share of $1.20. Total net sales increased 2% or $1.5 billion during the third quarter of 2022 compared to the same quarter in 2021, driven primarily by higher net sales of Services and iPhone, partially offset by lower net sales of Mac and Wearables, Home and Accessories.
During the quarter, the company generated nearly $23 billion in operating cash flow, returned over $28 billion to its shareholders, and continued to invest in its long-term growth plans. Apple’s board of directors has declared a cash dividend of $0.23 per share of the Company’s common stock
The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.
Products and Services
iPhone is the Company’s line of smartphones based on its iOS operating system. In October and November 2020, the Company released iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max, all with 5G technology. In September 2021, the Company released iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max.
Mac is the Company’s line of personal computers based on its macOS operating system. In November 2020, the Company released new versions of MacBook Air, 13-inch MacBook Pro and Mac mini, and in May 2021, the Company released a redesigned iMac, all powered by the Apple M1 chip. In October 2021, the Company released a redesigned MacBook Pro, available in 14- and 16-inch models and powered by the Apple M1 Pro or M1 Max chip.
iPad is the Company’s line of multipurpose tablets based on its iPadOS operating system. In October 2020, the Company released a new iPad Air, and in April 2021, the Company released a new iPad Pro powered by the Apple M1 chip. In September 2021, the Company released an updated iPad and a new iPad mini.
Wearables, Home and Accessories
Wearables, Home and Accessories includes AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and accessories. AirPods are the Company’s wireless headphones that interact with Siri. In December 2020, the Company released AirPods Max™, new over-ear wireless headphones, and in October 2021, the Company released the third generation of AirPods. Apple Watch is the Company’s line of smart watches based on its watchOS operating system. In September 2021, the Company announced Apple Watch Series 7, which was available starting in October 2021.
The Company’s advertising services include various third-party licensing arrangements and the Company’s own advertising platforms.
The Company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage and/or theft and loss, depending on the country and type of product.
The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers.
The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
The Company also offers digital content through subscription-based services, including Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; and Apple TV+SM, which offers exclusive original content. During 2021, the Company released Apple Fitness+SM, a personalized fitness service.
The Company offers payment services, including Apple Card, a co-branded credit card, and Apple Pay, a cashless payment service.