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9	9	* The marketplace also hosts the largest pool of vehicle sellers (listing more than 485,000 cars each day) thanks to its partnership with more than 13,300 retailers.
10	10	* Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977.
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13	13	[[image:AUTO0.jpg]]
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15	15
16	16	= Company Overview =
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18		-Auto Trader (LSE:AUTO, OTC:ATDRY)  is most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.{{footnote}}https://www.astrazeneca.com/our-company.html{{/footnote}}
	17	+Auto Trader (LSE:AUTO, OTC:ATDRY)  is most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.{{footnote}}https://plc.autotrader.co.uk/who-we-are/about-us/{{/footnote}}
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20		-[[https:~~/~~/plc.autotrader.co.uk/who-we-are/about-us/>>url:https://plc.autotrader.co.uk/who-we-are/about-us/]]
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23	23	Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.
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26	26	The marketplace also hosts the largest pool of vehicle sellers (listing more than 485,000 cars each day) thanks to its partnership with more than 13,300 retailers.
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29		-An overview of its business
	26	+**An overview of its business**
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31	31	Auto Trader exists to grow both its car buying audience and core advertising business. It will change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online. The company aim to build stronger partnerships with its customers, use its voice and influence to drive more environmentally friendly vehicle choices and create an inclusive and more diverse culture.
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37	37	Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
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40		-Company History
	37	+[[image:AUTO1.jpg]]
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42		-The history of Auto Trader starts back in 1977
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44		-[[https:~~/~~/plc.autotrader.co.uk/who-we-are/our-history/>>url:https://plc.autotrader.co.uk/who-we-are/our-history/]]
	40	+== Company History ==
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46		-<table>
	42	+The history of Auto Trader starts back in 1977{{footnote}}https://plc.autotrader.co.uk/who-we-are/our-history/{{/footnote}}
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49		-Business Overview
	45	+|Year|Milestones
	46	+|1977|Entrepreneur John Madejski launched a small regional classified advertising magazine called Thames Valley Trader. He brought the idea to the UK after a visit to the US.
	47	+|1983|Guardian Media Group (GMG) joined Auto Trader, as it had been considering launching a similar venture in the north of England.
	48	+|1988|Became Auto Trader in 1988, after a short spell as Auto Mart & Trader. At this point Auto Trader Group had a number of regional magazines, which were all renamed.
	49	+|1995|By 1995, Auto Trader titles covered the whole of the UK. The magazine also became available in Ireland for the first time.
	50	+|2000|In 2000, the two separate parts of Auto Trader merged into a single company, called Trader Media Group.
	51	+|2011|Began disposing of the parts of our business that addressed non-UK markets. This was completed in 2013, giving our team renewed focus.
	52	+|2014|Created new working areas by moving staff to state-of-the-art offices in central Manchester and King’s Cross, London.
	53	+|2015|On 24th March, Auto Trader listed on the London Stock Exchange.
	54	+|2017|In April 2017 Auto Trader Group welcomed Motor Trade Delivery Ltd into the Auto Trader team, helping to grow our trade-to-trade proposition.
	55	+|2018|Created a joint venture with Cox Automotive, Dealer Auction, to provide an innovative digital marketplace for wholesale vehicles.
	56	+|2020|Acquired AutoConvert, a finance, insurance and compliance software platform with integrated customer relationship management solutions.
	57	+|2021|Launched our Guaranteed Part-Exchange (‘GPX’) and Instant Offer products. GPX enables the consumer to get a guaranteed price for their part-exchange, while Instant Offer enables private sellers to sell their car at a guaranteed price.
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	62	+= Business Overview =
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51	51	The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, the company aim to significantly improve the car buying experience, as well as leverage its existing relationships to improve further parts of the value chain.
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243	243	References
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	258	+{{putFootnotes/}}