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57	57	|2021|Launched our Guaranteed Part-Exchange (‘GPX’) and Instant Offer products. GPX enables the consumer to get a guaranteed price for their part-exchange, while Instant Offer enables private sellers to sell their car at a guaranteed price.
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	60	+[[image:AUTO3.jpg]]
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62	62	= Business Overview =
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64		-The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, the company aim to significantly improve the car buying experience, as well as leverage its existing relationships to improve further parts of the value chain.
	65	+The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, the company aim to significantly improve the car buying experience, as well as leverage its existing relationships to improve further parts of the value chain.{{footnote}}https://plc.autotrader.co.uk/who-we-are/what-we-do/
	66	+{{/footnote}}
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67		-Consumers
	69	+== Consumers ==
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69	69	From desire, to research, to decision - Auto Trader makes the consumer journey easier.
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81	81	The company launched its Guaranteed Part-Exchange (‘GPX’) and Instant Offer products. GPX enables the consumer to get a guaranteed price for their part-exchange, while Instant Offer enables private sellers to sell their car at a guaranteed price.
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84		-Trade
	86	+== Trade ==
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86	86	From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.
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104	104	Every retailer customer receives monthly performance dashboard analytics and has access to a Market Insight tool to help them assess their performance, and free access to best practice events.
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107		-Manufacturers
	109	+== Manufacturers ==
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109	109	From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.
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118	118	The company use its own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.
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123	123	Financial Highlights