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1		-XWiki.wiltonio
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28	28	Auto Trader exists to grow both its car buying audience and core advertising business. It will change how the UK shops for cars by providing the best online car buying experience, enabling all retailers to sell online. The company aim to build stronger partnerships with its customers, use its voice and influence to drive more environmentally friendly vehicle choices and create an inclusive and more diverse culture.
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31		-Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside its customers. In 2013, the company successfully completed the transition from a print title and became a fully digital marketplace. The company's rich history gives it nearly 40 years of brand heritage and trust - unusual among online companies.
	31	+Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, the company grown and evolved alongside its customers. In 2013, the company successfully completed the transition from a print title and became a fully digital marketplace. The company's rich history gives it nearly 40 years of brand heritage and trust - unusual among online companies.
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34	34	Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
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59	59	[[image:AUTO3.jpg]]
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63	63	= Business Overview =
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65	65	The automotive market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling a car overwhelming. Through Auto Trader products, services and partnerships, the company aim to significantly improve the car buying experience, as well as leverage its existing relationships to improve further parts of the value chain.{{footnote}}https://plc.autotrader.co.uk/who-we-are/what-we-do/{{/footnote}}