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102 102  |2022|The company complete the acquisition of Coca-Cola Bottling Company of Egypt S.A.E.
103 103  
104 104  
105 -[[image:CCH5.jpg]]
106 106  
106 +Markets
107 107  
108 -== Brands ==
108 +The company manage and report on its business by grouping its geographical markets into three segments: emerging, developing and established markets. These groupings are based on a wide range of criteria, including socio-economic similarities, GDP per capita, consumption of sparkling drinks per capita and the state of development of the local drinks market.
109 109  
110 -Coca-Cola HBC is a customer-centric business aiming to provide value to its customers by growing their business and through perfect execution in the marketplace.
110 +[[https:~~/~~/www.coca-colahellenic.com/en/about-us/what-we-do/markets>>url:https://www.coca-colahellenic.com/en/about-us/what-we-do/markets]]
111 111  
112 112  
113 -The company grow by supporting its customers’ growth. To do this, the company leverage its 24/7 portfolio and segmented sales execution to grow the overall beverage industry, focusing on areas of high value opportunity and executing with excellence.
113 +Established Markets
114 114  
115 115  
116 -With over 100 brands covering eight categories – sparkling, water, juices, ready-to-drink tea, energy, plant-based, premium spirits and coffee – Coca-Cola HBC has more opportunities to help its customers delight consumers than ever before, by providing the brands and drinks people want, when and where they want them.
117 -
118 -
119 -[[image:CCH6.png]]
120 -
121 -
122 -= Markets =
123 -
124 -The company manage and report on its business by grouping its geographical markets into three segments: emerging, developing and established markets. These groupings are based on a wide range of criteria, including socio-economic similarities, GDP per capita, consumption of sparkling drinks per capita and the state of development of the local drinks market.{{footnote}}https://www.coca-colahellenic.com/en/about-us/what-we-do/markets{{/footnote}}
125 -
126 -
127 -== Established Markets ==
128 -
129 129  The company operate in the established markets: Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland.
130 130  
131 -
132 132  These countries share a tradition of political and economic stability and similar economic features, not least, high levels of disposable income per capita. This prosperity and economic security supports the affordability of its products, notably its single-serve packages.
133 133  
134 -
135 135  Established countries generally show high levels of consumer sophistication. There are signs of activities concentrating in the retail sector – a critical indication for future channel development. A shift in demand towards domestic consumption, reflecting a reduction in disposable income, further supports this trend. In this context, activation at final points of sale is a key focus for its marketing and sales efforts.
136 136  
137 137  
138 -== Developing Markets ==
123 +Developing Markets
139 139  
140 140  The company operate in the developing markets: Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia.
141 141  
142 -
143 143  While developing markets have market-oriented economies, they generally have lower disposable income per capita than its established markets. In addition, these countries can be exposed to periods of economic volatility. Entry to the European Union has resulted in increased political stability, as countries increasingly conform to the EU’s principles, objectives and regulations.
144 144  
145 145  
146 -== Emerging Markets ==
130 +Emerging Markets
147 147  
148 148  The company operate in the emerging markets: Armenia, Belarus, Bosnia & Herzegovina, Bulgaria, Egypt, Moldova, Montenegro, Nigeria, North Macedonia, Romania, the Russian Federation, Serbia (including the Republic of Kosovo) and Ukraine.
149 149  
150 -
151 151  These countries share relatively similar political and economic volatility, with lower per capita GDP than its developing or established segments. As a result, consumer demand is especially price sensitive, making the affordability of Coca Cola HBC’s products even more important.
152 152  
153 -
154 154  The company deliver its products with a strategy of specialised revenue growth management, packaging and promotional programmes – these are the considerations at the core of its response to the nuances of local economic conditions.
155 155  
138 +<market img>
156 156  
157 -[[image:CCH3.png]]
158 158  
141 +Brands
159 159  
160 -= Financial Highlights =
143 +Coca-Cola HBC is a customer-centric business aiming to provide value to its customers by growing their business and through perfect execution in the marketplace.
161 161  
162 -**Zoran Bogdanovic, Chief Executive Officer of Coca-Cola HBC AG, commented:**{{footnote}}https://www.coca-colahellenic.com/en/media/news/financial_news/2022/2021-full-year-results{{/footnote}}
163 163  
146 +The company grow by supporting its customers’ growth. To do this, the company leverage its 24/7 portfolio and segmented sales execution to grow the overall beverage industry, focusing on areas of high value opportunity and executing with excellence.
164 164  
165 -“The business has delivered a very strong recovery in 2021, with all key metrics above pre-pandemic levels, the result of consistent and disciplined focus on its strategic priorities over the last few years. The company finished the year with strong revenue growth, its highest ever EBIT margin and free cash flow while continuing to gain share. This performance demonstrates the strength of its 24/7 brand portfolio, revenue growth management capabilities and execution excellence in its markets. It is driven by the strong drive and passion of its people, who continue to show great creativity and adaptability in navigating the volatile operating environment while nurturing its culture which embraces change, challenge and care. The company's results and strong future plans are also a reflection of its stronger than ever partnership with The Coca-Cola Company.
166 166  
149 +With over 100 brands covering eight categories – sparkling, water, juices, ready-to-drink tea, energy, plant-based, premium spirits and coffee – Coca-Cola HBC has more opportunities to help its customers delight consumers than ever before, by providing the brands and drinks people want, when and where they want them.
167 167  
168 -2021 also marked 70 years since its early beginnings in Nigeria and I am more excited than ever by the growth potential of its business, further strengthened with the addition of Egypt to its country portfolio.
151 +<img brand>
169 169  
170 170  
171 -Revenue growth management actions focused behind both premium and affordable offers, as well as pricing and ongoing productivity improvements have enabled it to continue investing behind its strategic priorities, including in capabilities development, whilst achieving EBIT margin expansion.
154 +Financial Highlights
172 172  
156 +Zoran Bogdanovic, Chief Executive Officer of Coca-Cola HBC AG, commented:
173 173  
158 +[[https:~~/~~/www.coca-colahellenic.com/en/media/news/financial_news/2022/2021-full-year-results>>url:https://www.coca-colahellenic.com/en/media/news/financial_news/2022/2021-full-year-results]]
159 +
160 +“The business has delivered a very strong recovery in 2021, with all key metrics above pre-pandemic levels, the result of consistent and disciplined focus on its strategic priorities over the last few years. The company finished the year with strong revenue growth, its highest ever EBIT margin and free cash flow while continuing to gain share. This performance demonstrates the strength of its 24/7 brand portfolio, revenue growth management capabilities and execution excellence in its markets. It is driven by the strong drive and passion of its people, who continue to show great creativity and adaptability in navigating the volatile operating environment while nurturing its culture which embraces change, challenge and care. The company's results and strong future plans are also a reflection of its stronger than ever partnership with The Coca-Cola Company.
161 +
162 +2021 also marked 70 years since its early beginnings in Nigeria and I am more excited than ever by the growth potential of its business, further strengthened with the addition of Egypt to its country portfolio.
163 +
164 +Revenue growth management actions focused behind both premium and affordable offers, as well as pricing and ongoing productivity improvements have enabled it to continue investing behind its strategic priorities, including in capabilities development, whilst achieving EBIT margin expansion.
165 +
174 174  Coca-Cola HBC is encouraged by the momentum the company see in the business. The company expect 2022 to be a year of strong sales supported by ongoing volume momentum, pricing actions and beneficial category mix. While mindful of inflationary headwinds and other risks, its track record and continuous focus on efficiencies give me confidence in delivering another year of EBIT growth. Given the positive long-term outlook for the business Coca-Cola HBC is increasing its targeted dividend pay-out range to 40-50%.”
175 175  
176 176  
177 177  Effective execution in a volatile environment drove strong recovery
178 178  
179 -* FX-neutral revenue growth +20.6% like-for-like1. Reported revenues +16.9%
180 -* Business gained momentum in Q4, with FX-neutral revenue closing 10% above 20192 levels for the year like-for-like
181 -* Value share gains continued to increase, +80bps in NARTD
171 +FX-neutral revenue growth +20.6% like-for-like1. Reported revenues +16.9%
182 182  
173 +Business gained momentum in Q4, with FX-neutral revenue closing 10% above 20192 levels for the year like-for-like
183 183  
175 +Value share gains continued to increase, +80bps in NARTD
176 +
177 +
184 184  Volume growth of 14.0% like-for-like, or 13% on a reported basis, led by the Emerging and Established segments as well as the strategic priorities in its portfolio
185 185  
186 -* Sparkling volume +13.8%, Low/no sugar +47.3%; Adult sparkling +31.8%
187 -* Energy volume + 45.3%, driven by the performance of Monster, Burn and Predator
180 +Sparkling volume +13.8%, Low/no sugar +47.3%; Adult sparkling +31.8%
188 188  
182 +Energy volume + 45.3%, driven by the performance of Monster, Burn and Predator
189 189  
184 +
190 190  Strength of brand portfolio demonstrated as pricing and other revenue growth management actions drove FX-neutral revenue per case +5.8%, or +3.9% excluding Poland
191 191  
192 192  
193 193  Consistent investment behind strategic priorities building growth momentum
194 194  
195 -* Costa Coffee now available in 17 markets; Caffè Vergnano launched in Q4, now live in 5 markets
196 -* Geographical expansion into Egypt adds exciting growth opportunity, integration on track
197 -* Net Zero commitment backed by €250 million investment by 2025
190 +Costa Coffee now available in 17 markets; Caffè Vergnano launched in Q4, now live in 5 markets
198 198  
192 +Geographical expansion into Egypt adds exciting growth opportunity, integration on track
199 199  
194 +Net Zero commitment backed by €250 million investment by 2025
195 +
196 +
200 200  Expanded EBIT margin while increasing marketing investment
201 201  
202 -* Comparable EBIT grew by 23.6% with margins +60bps to 11.6%, including c. 30bps benefit from Cyprus property sale. Reported EBIT grew by 21.0%
203 -* Opex as a percent of revenue improved by 2.2pp, driven by operating leverage, cost savings higher than plan; 30 bps benefit from Cyprus property sale
204 -* Marketing expenditure +63%, full year spend almost back to pre-pandemic levels
199 +Comparable EBIT grew by 23.6% with margins +60bps to 11.6%, including c. 30bps benefit from Cyprus property sale. Reported EBIT grew by 21.0%
205 205  
201 +Opex as a percent of revenue improved by 2.2pp, driven by operating leverage, cost savings higher than plan; 30 bps benefit from Cyprus property sale
206 206  
203 +Marketing expenditure +63%, full year spend almost back to pre-pandemic levels
204 +
205 +
207 207  Strong earnings growth, record high free cash flow and increased dividend pay-out target range
208 208  
209 -* Comparable EPS up 33.7% to €1.58 on lower tax rate; free cash flow increased by €104.3 million to €601.3 million
210 -* Increased dividend pay-out ratio target to 40-50%, previously 35-45%
211 -* Board of Directors to propose ordinary dividend of €0.71 per share, up +10.9% year-on-year
208 +Comparable EPS up 33.7% to €1.58 on lower tax rate; free cash flow increased by €104.3 million to €601.3 million
212 212  
210 +Increased dividend pay-out ratio target to 40-50%, previously 35-45%
213 213  
214 -(% style="width:899px" %)
215 -|(% style="width:485px" %) |(% style="width:146px" %)**Full-Year**|(% style="width:136px" %) |(% style="width:129px" %)**%**
216 -|(% style="width:485px" %) |(% style="width:146px" %)**20211**|(% style="width:136px" %)**2020**|(% style="width:129px" %)**Change**
217 -|(% style="width:485px" %)Volume (m unit cases)|(% style="width:146px" %)2,412.70|(% style="width:136px" %)2,135.60|(% style="width:129px" %)13.00%
218 -|(% style="width:485px" %)Net sales revenue (€ m)|(% style="width:146px" %)7,168.40|(% style="width:136px" %)6,131.80|(% style="width:129px" %)16.90%
219 -|(% style="width:485px" %)Net sales revenue per unit case (€)|(% style="width:146px" %)2.97|(% style="width:136px" %)2.87|(% style="width:129px" %)3.50%
220 -|(% style="width:485px" %)FX-neutral net sales revenue (€)|(% style="width:146px" %)7,168.40|(% style="width:136px" %)5,994.90|(% style="width:129px" %)19.60%
221 -|(% style="width:485px" %)FX-neutral net sales revenue per unit case3 (€)|(% style="width:146px" %)2.97|(% style="width:136px" %)2.81|(% style="width:129px" %)5.80%
222 -|(% style="width:485px" %)Operating expenses/ Net sales revenue ~(%)|(% style="width:146px" %)25.6|(% style="width:136px" %)27.4|(% style="width:129px" %) -190bps
223 -|(% style="width:485px" %)Comparable operating expenses / Net sales revenue ~(%)|(% style="width:146px" %)25.1|(% style="width:136px" %)27.3|(% style="width:129px" %)-220bps
224 -|(% style="width:485px" %)Operating profit (EBIT) (€ m)|(% style="width:146px" %)799.3|(% style="width:136px" %)660.7|(% style="width:129px" %)21.00%
225 -|(% style="width:485px" %)Comparable EBIT (€ m)|(% style="width:146px" %)831|(% style="width:136px" %)672.3|(% style="width:129px" %)23.60%
226 -|(% style="width:485px" %)EBIT margin ~(%)|(% style="width:146px" %)11.2|(% style="width:136px" %)10.8|(% style="width:129px" %)40bps
227 -|(% style="width:485px" %)Comparable EBIT margin ~(%)|(% style="width:146px" %)11.6|(% style="width:136px" %)11|(% style="width:129px" %)60bps
228 -|(% style="width:485px" %)Net profit5 (€ m)|(% style="width:146px" %)547.2|(% style="width:136px" %)414.9|(% style="width:129px" %)31.90%
229 -|(% style="width:485px" %)Comparable net profit (€ m)|(% style="width:146px" %)578.1|(% style="width:136px" %)431.4|(% style="width:129px" %)34.00%
230 -|(% style="width:485px" %)Basic earnings per share (EPS) (€)|(% style="width:146px" %)1.499|(% style="width:136px" %)1.14|(% style="width:129px" %)31.50%
231 -|(% style="width:485px" %)Comparable EPS (€)|(% style="width:146px" %)1.584|(% style="width:136px" %)1.185|(% style="width:129px" %)33.70%
232 -|(% style="width:485px" %)Free cash flow3 (€ m)|(% style="width:146px" %)601.3|(% style="width:136px" %)497|(% style="width:129px" %)21.00%
212 +Board of Directors to propose ordinary dividend of €0.71 per share, up +10.9% year-on-year
233 233  
234 234  
235 -= References =
215 +References
236 236  
237 237  {{putFootnotes/}}
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