Show last authors
1 {{box cssClass="floatinginfobox" title="**Contents**"}}
2 {{toc/}}
3 {{/box}}
4
5 = Overview =
6
7 Godrej Consumer Products (NSE:GODREJCP) is a part of the over 123-year-young Godrej Group. Godrej Consumer is fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, Godrej Consumer has witnessed rapid growth and are pursuing its exciting and innovative aspirations.{{footnote}}https://www.bseindia.com/bseplus/AnnualReport/532424/5324240320.pdf{{/footnote}}
8
9 Today, its Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with its 3 by 3 approach to international expansion, Godrej Consumer is building its presence in three emerging markets, namely Asia, Africa, and Latin America, across three categories (home care, personal care, and hair care).
10
11 The company rank among the largest household insecticide and hair care players in the emerging markets. In household insecticides, Godrej Consumer is the leader in India and Indonesia and are expanding its footprint in Africa. Godrej Consumer is the leader in serving the hair care needs of women of African descent and are the number one player in hair colour products in India and sub-Saharan Africa, and among the leading players in Latin America. The company rank second in soap products in India, first in air freshener products in India and Indonesia, and lead in wet tissue product in Indonesia.
12
13 But for it, it is very important that besides its strong financial performance and innovative, much-loved products, the company remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. Godrej Consumer is also bringing together its passion and purpose to make a difference through its Good & Green approach to build a more inclusive and greener India.
14
15 At the heart of it all is its talented team. The company take much pride in fostering an inspiring workplace with an agile and high-performing culture. Godrej Consumer is also deeply committed to recognising and valuing diversity across its teams.
16
17 = Plant Locations =
18
19 The Company’s plants are located in the following states:
20
21 (% style="width:1058px" %)
22 |(% style="width:236px" %)**Names of States /Union Territory**|(% style="width:819px" %)**Location of Plants**
23 |(% style="width:236px" %)Jammu & Kashmir|(% style="width:819px" %)SICOP Industrial Estate-Kathua, Hatli Moth-Kathua, Bari Brahmana-Jammu District
24 |(% style="width:236px" %)Himachal Pradesh|(% style="width:819px" %)Thana-Baddi, Katha-Baddi
25 |(% style="width:236px" %)Sikkim|(% style="width:819px" %)Mamring, South Sikkim
26 |(% style="width:236px" %)Assam|(% style="width:819px" %)Village Sila, Kalapahar, Lokhra, Lalunggaon, Gouripur,
27 |(% style="width:236px" %)Meghalaya|(% style="width:819px" %)Byrnihat, Rebhoi District
28 |(% style="width:236px" %)Madhya Pradesh|(% style="width:819px" %)Malanpur Industrial Area, District Bhind
29 |(% style="width:236px" %)Pondicherry|(% style="width:819px" %)Kattukuppam-Manpet Post, Nallur Village-Mannadipet Commune, Nedungadu Commune-Karaikal, Thirunallar Commune-Karaikal
30 |(% style="width:236px" %)Tamil Nadu|(% style="width:819px" %)Maraimalainagar-Kanjipuram District
31
32 [[image:godrej1.jpg]]
33
34
35 = Brands =
36
37 Delighting 1.15 billion consumers across Asia, Africa and Latin America{{footnote}}https://www.godrejcp.com/brands/brands-with-purpose{{/footnote}}
38
39 * Goodknight
40 * Godrejexpert
41 * Darlingafrica
42 * Saniter
43 * Inecto
44 * Godrejaer
45 * Godrejhit
46 * Hitexpert
47 * Megagrowth
48 * Godrejezee
49 * Godrejno1
50 * Cinthol
51 * Ilicit
52 * Issuecolor
53 * Godrej protekt
54 * Bblunt
55 * Godrejnupur
56 * Godrejprofessional
57 * Tcbnaturals
58 * Renewhair
59 * Justformehair
60 * Robystyling
61 * Pamelagrant
62 * Villeneuveproteccion
63 * Millefiori
64 * Africanpridehair
65 * stella-airfreshener
66 * Mitubabycare
67 * Nyubeauty
68 * Puresthygiene
69 * Goodnessme
70
71 == A broad emerging markets portfolio ==
72
73 In fiscal year 2010, 23 per cent of its overall revenues were derived from international businesses. In fiscal year 2020, it is 46 per cent, with Indonesia and Africa accounting for 41 per cent.
74
75 [[image:godrej2.png]]
76
77
78 == A focused approach to category choices ==
79
80 Godrej Consumer has moved from an over 50 per cent soaps portfolio in 2010 to a more balanced and strategic category portfolio. Today, Godrej Consumer has three core categories, namely household insecticides, personal wash, and hair care. Godrej Consumer has entered into a new category to serve the hair care needs of African women. Air care, which the company forayed into a few years ago in India, has now become the fourth global category for it.
81
82 [[image:godrej3.png]]
83
84
85 == Globalisation Strategy ==
86
87 The company's globalisation strategy (named ‘3 by 3’) has been very deliberate. Guided by this, over the last decade, Godrej Consumer has created significant value through M&A and established strong beachheads in three categories (home care, hair care, and personal care) in three emerging geographies (Asia, Africa, and Latin America).
88
89
90 **India and SAARC**
91
92 Range of home care and personal care products, household insecticides, hair colour, liquid detergents, soaps, and air fresheners
93
94 #1 Household insecticides
95
96 #1 Hair colour
97
98 #1 Air fresheners
99
100 #2 Soaps
101
102
103 **Sub-Saharan Africa and USA**
104
105 Range of products across hair extensions, hair care, hair colour, personal wash, home care, and household insecticides
106
107 #1 Ethnic hair colour (sub-Saharan Africa)
108
109 #1 Hair extensions (sub-Saharan Africa)
110
111 #1 Hair relaxers (sub-Saharan Africa)
112
113 #3 Caucasian hair colour (South Africa)
114
115 Leader in wet hair care (USA)
116
117
118 **Indonesia**
119
120 Range of household and personal care products – household insecticides, air fresheners, hair colour, and wet wipes
121
122 #1 Household insecticides
123
124 #1 Air fresheners
125
126 #1 Wet wipes
127
128
129 **Latin America**
130
131 Range of hair colour, hair care, depilatory products, and colour cosmetics
132
133 #1 Hair colour (Argentina)
134
135 #1 Depilatory products (Chile)
136
137 #1 Hair fixing sprays (Argentina)
138
139 #2 Hair styling products (Argentina)
140
141 = Financial Highlights =
142
143 On November 5, 2020 Godrej Consumer reports its Q2 FY21 result {{footnote}}https://www.business-standard.com/article/news-cm/godrej-consumer-q2-pat-climbs-11-to-rs-458-cr-120110501203_1.html{{/footnote}}
144
145 Godrej Consumer Products' consolidated net profit jumped 10.66% to Rs 458.02 crore on 10.83% rise in total revenue from operations to Rs 2,915.12 crore in Q2 September 2020 over Q2 September 2019.
146
147 Consolidated profit before tax (PBT) surged 22.24% to Rs 604.32 crore in Q2 September 2020 as against Rs 494.36 crore in Q2 September 2019. Current tax expense for the quarter jumped 35.85% to Rs 117.23 crore as against Rs 86.29 crore in Q2 September 2019.
148
149 Q2FY21 consolidated EBITDA grew by 19% year-on-year and consolidated EBIDTA margins expanded to 23.7%. The Q2 result was declared during trading hours today, 5 November 2020.
150
151 Indonesia sales grew by 5% in INR and 3% in constant currency terms, year-on-year. Africa, USA and Middle East sales grew by 10% in INR and constant currency terms, year-on-year. Latin America & SAARC sales grew by 41% in INR and 46% in constant currency terms, year-on-year.
152
153 Q2 FY21 India sales grew 11% Y-o-Y (year-on-year) to Rs 1,650 crore as against Q2 FY20. Volumes rose 5% Y-o-Y during the period under review. Q2 FY21 EBITDA grew 17% Y-o-Y to Rs 460 crore.
154
155 Commenting on the Q2 FY21 business performance, Nisaba Godrej, the chairperson and managing director (MD) of Godrej Consumer Products (GCPL), says: "The company delivered a strong performance this quarter with double-digit, profitable sales growth. Consolidated sales grew by 11% and EBITDA grew by 19%. All its geographic clusters also recorded positive sales growth. From a category sales perspective, Household Insecticides, Hygiene and Value for Money (which contributed to 83% of its global portfolio) grew by 17%. Household Insecticides grew by 6%, Hygiene grew by 27% and Value for Money grew by 22%."
156
157 "From a geography sales perspective, India grew at 11%. The company's Africa, USA and Middle East business showed robust recovery, growing at 10% in both constant currency and Rs terms. The company's Indonesian business delivered a soft performance, growing at 3% in constant currency and 5% in Rs terms."
158
159 "Going forward, the company will continue to focus its efforts where the demand is - in Household Insecticides, Hygiene, and Value for Money. Godrej Consumer is ramping up innovation and have launched several new products, strongly price-enabled, across geographies. Across channels too, Godrej Consumer is making a shift; doubling down on digitisation and platforms like e-commerce and chemists. Godrej Consumer is also strengthening its supply chain operations and distribution. Overall, the situation Godrej Consumer is in calls for an extraordinary level of agility and resilience. I am extremely proud of its team for bringing out the best in themselves to push onwards at this difficult time."
160
161
162 = References =
163
164 {{putFootnotes/}}
This site is funded and maintained by Fintel.io