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12	12
13	13	Inchcape’s strategy is built around its Vision to become the world’s most trusted automotive Distributor and Retailer{{footnote}}https://www.inchcape.com/en/who-we-are/our-strategy.html{{/footnote}}
14	14
	15	+== Lead in customer experience ==
15	15
16		-Lead in customer experience
17		-
18	18	As the global automotive industry rapidly evolves, the purchasing behaviour and service-level expectations of consumers are clearly changing. The company will invest to maintain its position as leader in customer service innovation in automotive Distribution and Retail, with digital a key priority.
19	19
	19	+== Become the OEM partner of choice ==
20	20
21		-Become the OEM partner of choice
22		-
23	23	Inchcape has a very strong portfolio of brands. The company now need to build on its OEM partnerships to ensure that the company thoroughly deserve to achieve the status of ‘partner of choice’ across all its relationships, and then to robustly defend that position.
24	24
	23	+== Deliver the full potential of all revenue stream ==
25	25
26		-Deliver the full potential of all revenue stream
27		-
28	28	The addressable market for Aftersales is set to grow faster than New car sales. The Used car market, which is typically a multiple of that of New cars in most of its territories, is a further growth opportunity. Finance and Insurance (F&I) is another significant focus for growth.
29	29
	27	+== Leverage global scale ==
30	30
31		-Leverage global scale
32		-
33	33	The company aim to maximise the opportunity of its unique position in the automotive industry to share more expertise and best practice across its organisation, leveraging its global scale to improve collaborative working and cost optimisation.
34	34
	31	+== Invest to accelerate growth ==
35	35
36		-Invest to accelerate growth
37		-
38	38	The automotive Distribution and Retail markets are highly fragmented; the company apply a disciplined use of capital to fuel further growth through selective participation in market consolidation.
39	39
	35	+= Business Model =
40	40
41		-Business Model
	37	+The company's business model brings together its core strengths that enables it to leverage its unique proposition in attractive, growing markets{{footnote}}https://www.inchcape.com/en/who-we-are/our-business-model.html{{/footnote}}
42	42
43		-[[https:~~/~~/www.inchcape.com/en/who-we-are/our-business-model.html>>url:https://www.inchcape.com/en/who-we-are/our-business-model.html]]
	39	+== Strong global position ==
44	44
45		-
46		-The company's business model brings together its core strengths that enables it to leverage its unique proposition in attractive, growing markets
47		-
48		-
49		-Strong global position
50		-
51	51	Inchcape has strong positions in 32 countries around the world. The company's global portfolio is a fundamental strength of the Group, with a healthy balance between developed economies and emerging markets. Inchcape has a leading presence with its high-margin, capital-light distribution model in small, medium and emerging markets where Inchcape has secured strong positions with its marketing expertise, customer-centric approach and technical capabilities. This is complimented by its scale retail presence in medium and large markets with its strong portfolio of premium brands.
52	52
53		-
54	54	Strong in Asia Pacific, Selective in Emerging Markets, Scale in Developed Markets
55	55
	45	+== Leading OEM brad partnership ==
56	56
57		-Leading OEM brad partnership
58		-
59	59	Inchcape has strong and long-standing relationships with the world’s leading OEM (Original Equipment Manufacturer) groups. These OEMs are the world’s main drivers of automotive innovation, new fuel technologies, powertrain developments, safety breakthroughs and cutting edge engineering. The company's partnerships provide it with an attractive line-up of models across the world. And by consistently focusing on the core needs of its OEM partners, the company seek to build and deliver ever-deeper relationships, outstanding brand representation and strength in market share.
60	60
61		-
62	62	Long-standing relationships with the world’s leading OEM groups
63	63
	51	+== Distinct routes to markets ==
64	64
65		-Distinct routes to markets
66		-
67	67	Market size, potential and dynamics determine the specific operating model the company employ from country to country.
68	68
69		-
70	70	In small and medium sized markets, as exclusive Distributor, the company manage the entire value chain post the factory gate for its OEM partners. Inchcape is the OEM’s brand custodian in these countries, responsible for everything from importing vehicles and parts to all sales and marketing activities, including the appointment and management of the third party retail network. In larger, more developed markets, such as the UK, the company operate its Retail model, with a focus on delivering a superior customer experience online and in its retail and service centres.
71	71
	57	+== Diversified revenue streams ==
72	72
73		-Diversified revenue streams
74		-
75	75	Five distinct value drivers support Inchcape’s revenue and profit performance throughout the economic cycle.
76	76
77		-
78	78	The company leverage opportunities from the New car market by selling New vehicles, Finance and Insurance products. And the company simultaneously take advantage of the defensiveness of the growing global Car Parc (the total number of cars on the road) through Used vehicle sales, Aftersales Servicing and Parts. Maintaining this balance prepares it well to respond to the full array of different market conditions and trends at play in all its local markets across the world.
79	79
	63	+= Business overview =
80	80
81		-Business overview
	65	+The company operate across every link of the post-factory automotive value chain for its OEM partners, providing a highly efficient customer-focused route to market that delivers shared rewards at every stage.{{footnote}}https://www.inchcape.com/en/what-we-do/our-value-chain.html{{/footnote}}
82	82
83		-[[https:~~/~~/www.inchcape.com/en/what-we-do/our-value-chain.html>>url:https://www.inchcape.com/en/what-we-do/our-value-chain.html]]
	67	+== Product planning and logistics ==
84	84
85		-
86		-The company operate across every link of the post-factory automotive value chain for its OEM partners, providing a highly efficient customer-focused route to market that delivers shared rewards at every stage.
87		-
88		-
89		-Product planning and logistics
90		-
91	91	The company's in-depth knowledge of local markets, customer preferences and trends enables its OEM partners to benefit from its insights and understanding throughout the entire planning process.
92	92
	71	+== Product specification ==
93	93
94		-Product specification
95		-
96	96	The company work closely with its OEM partners for several years before a new model is launched, providing clarity throughout the planning process as its view of market pricing, local fit requirements and sales volumes gains precision.
97	97
	75	+== Import and logistics ==
98	98
99		-Import and logistics
100		-
101	101	The company's global oversight of distribution by land or sea, allied with comprehensive local port or border-to-showroom capabilities, removes all logistical burdens from its partners.
102	102
	79	+== Brand management ==
103	103
104		-Brand management
105		-
106	106	Under its Distribution model, the company take on total responsibility for its OEM partners’ brands, marketing and sales operations in its local markets – the company handle every aspect of the customer interface from appointing and managing the dealer network to advertising and social media management.
107	107
	83	+== Appoint and manage the dealer network ==
108	108
109		-Appoint and manage the dealer network
110		-
111	111	Where the company operate as a Distributor, the company select and appoint an independent dealer network that has the best fit with its partners' brands; training and managing them to meet the demanding standards of its customer-focused ethos. Further, the company typically own and operate 15-20% of the network itself .
112	112
	87	+== National marketing and price positioning ==
113	113
114		-National marketing and price positioning
115		-
116	116	Inchcape is scrupulous in projecting its partners’ brand values and personality in all local marketing and communications support, refining messages where necessary to maximise positive impact in specific markets. The company's approach to price positioning is based on in-depth knowledge of market trends and competitor pricing.
117	117
	91	+== New and used car retailing ==
118	118
119		-New and used car retailing
120		-
121	121	The Inchcape approach to retailing revolves around creating and managing customer life-cycles. Following initial engagement, through digital and physical channels, the company seek to create long-term ongoing relationships involving multiple New and Used car sales.
122	122
	95	+== Vehicle sales ==
123	123
124		-Vehicle sales
125		-
126	126	The company aim to provide the best New and Used car buying experience in its retail centres across the world. The company's people have a depth of expertise and a wealth of product knowledge to ensure the company can deliver on this aim.
127	127
	99	+== Customer engagement and retention ==
128	128
129		-Customer engagement and retention
130		-
131	131	After initial customer engagement, the company aim to deepen relationships via a wide range of sophisticated retail techniques including tailored social media campaigns, loyalty strategies, rapid web response, opportunities with affinity partners and more.
132	132
	103	+== vehicle finance and insurance ==
133	133
134		-vehicle finance and insurance
135		-
136	136	Close relationships with financial services businesses across the world mean the company can provide customers with attractive, transparent means of vehicle financing.
137	137
	107	+== Aftersales ==
138	138
139		-Aftersales
140		-
141	141	The company's commitment is to never undertake service work without its customers’ prior agreement. This, together with its investment in state-of-the-art facilities and expertise of its highly trained technicians, ensures the company become the first choice for Aftersales care.
142	142
	111	+== Servicing ==
143	143
144		-Servicing
145		-
146	146	The company's ultimate focus is on getting it right first time, every time – from the quality of a routine service to fixing a problem, this is the most certain way of retaining its customers and best representing its partners’ brands.
147	147
	115	+== Parts ==
148	148
149		-Parts
150		-
151	151	The company's strong OEM relationships and specialist wholesale capabilities make Inchcape the preferred provider of high-quality, genuine parts and accessories.
152	152
	119	+= Brand partners =
153	153
154		-Brand partners
	121	+Inchcape has long-standing partnerships with the world’s leading automotive OEM groups.{{footnote}}https://www.inchcape.com/en/what-we-do/our-brand-partners.html{{/footnote}}
155	155
156		-[[https:~~/~~/www.inchcape.com/en/what-we-do/our-brand-partners.html>>url:https://www.inchcape.com/en/what-we-do/our-brand-partners.html]]
157		-
158		-
159		-Inchcape has long-standing partnerships with the world’s leading automotive OEM groups.
160		-
161	161	These valued partnerships allows for a consistently robust product line-up across the Group.
162	162
163		-
164	164	The company have seven core partnerships
165	165
	127	+* TOYOTA MOTOR CORPORATION
	128	+* JAGUAR LAND ROVER LIMITED
	129	+* SUZUKI
	130	+* MERCEDES-BENZ RETAIL GROUP
	131	+* VOLKSWAGEN GROUP
	132	+* BMW GROUP
	133	+* SUBARU
166	166
167		-TOYOTA MOTOR CORPORATION
168		-
169		-JAGUAR LAND ROVER LIMITED
170		-
171		-SUZUKI
172		-
173		-MERCEDES-BENZ RETAIL GROUP
174		-
175		-VOLKSWAGEN GROUP
176		-
177		-BMW GROUP
178		-
179		-SUBARU
180		-
181		-
182		-
183	183	= Investor Presentation =
184	184
185	185	[[https:~~/~~/www.inchcape.com/content/dam/inchcape/corporate/investors-and-media/InvestmentProposition/CMD%20summary%20presentation%20(2019-03-21).pdf>>url:https://www.inchcape.com/content/dam/inchcape/corporate/investors-and-media/InvestmentProposition/CMD%20summary%20presentation%20(2019-03-21).pdf]]