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79	79	With urbanisation rate of 3.25%, the demand of FMCG goods is increasing with increasing number of middle and affluent classes of people. More than 35% of the sending on FMCG comes from the urban areas. The growth rate of the industry was 9% as on 2020. EPZ provided a large number of employments for women, which aided in the eradication of poverty, and increased demand for FMCG items. Bangladesh is a goldmine of raw resources and inexpensive labour for the FMCG business because to its climate and geographical location. Consumers in Bangladesh are hopeful about variety. More than sixty percent expect that earnings will grow annually. 79% of individuals say that living circumstances have become better. In the future, customers will choose items with greater quality. Youth constitute 47.8 percent of the population. 32.3 million are between the ages of 15 and 24, while 46.6 million are under the age of 15. As the youngsters of today will be the young adults of tomorrow, Bangladesh is now traversing a demographic transition. This will play an important part in the growth of FMCG market as young people are targeted for several product line of the sector.
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