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99	99	With the right strategy on board, the company always profited from however tough the years be. A spate of acquisition and merger took place during 1981 to 2005. Also, the company dropped some of its businesses during these years. From 2006 to this day, the company again made a series of acquisitions and dropped several businesses as well as joint ventures and partnerships.
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102		-[[image:Nestle general building with logo.jpg||alt="Nestle general building with logo"]]
	102	+[[image:Nestle general building with logo.jpg||alt="Nestle general building with logo" height="432" width="648"]]
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	104	+== Corporate strategy of Nestlé SA ==
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	106	+With its motto “Good Food, Good Life”, Nestlé SA has adopted a winning business strategy that, according to the CEO Mark Schneider’s remark in 2019 interview with the New York Times, seeks to strike a balance between being virtuous and profitable in the business at the same time. The company focuses its energy and resources in unlocking the power of food to make greatest positive impact on the lives of people and pets.
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	108	+The business strategy of Nestlé stands on three pillars as explained below
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	110	+**Growth through continuous innovation:** The business strategy of Nestlé sets a goal to maintain mid single-digit organic sales growth by maintaining a diversified portfolio both in terms of geography and category. The agility of the company in changing environments and its cultivation of high-quality global, local and regional brands contribute to long-term financial performance. The company ensures its targeted growth through rapid innovation, market share gains and portfolio management.
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	112	+**Operational efficiency:** The growth agenda of Nestlé is fuelled by its disciplined cost management to improve operational efficiency at all levels of the business. This strategy together with the sales growth helps the company to free up resources for reinvestment in product innovation, brand building, digitalization, and sustainability initiatives.
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	114	+**Prudent capital allocation:** The company invests in the long-term growth and development of its business. But in doing so, the company first ensures improvements in the shareholder’s return and shared value with the other stakeholders. The company takes a disciplined approach to capital allocation, with prudent financial policies designed to strike the right balance between growth, returns and flexible access to financial markets.
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	116	+The company bases its value-creation strategy centring the customers. It understands and serves its customers by identifying trends early and acting quickly to capture them. The company capitalizes on the increasing importance that people put on good nutrition and health management. The preference of the people for products with simple, understandable ingredients, natural or organic, and ideally locally produced is a major foothold of the business design of Nestlé.
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	118	+Nestlé has the largest research and development network in the food and beverages industry, continually innovating and renovating our portfolio to meet changing consumer demands. Nestlé offers a range of affordably-priced, high‑quality, nutritious products. Many of their foods and beverages, especially those for children, include added micronutrients such as iron, iodine, vitamin A and zinc to support good health and well‑being.
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	120	+Creating shared value is another fundamental principle of Nestlé’s way of doing business. The company sets its strategy to maximise value for the shareholders as well as for the society at the same time.
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	122	+== Locations of Nestlé ==
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	124	+Nestlé is headquartered at Avenue Nestlé 55, Vevey, Switzerland. In the United States, the office is at 1812 N Moore St, Arlington, United States. The company has its corporate offices in at least 115 locations worldwide and it has 354 factories in 79 countries around the globe. The list of countries in which the company has corporate office is given below –
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