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57	57	To create brand awareness and brand association with the brand they basically use different kinds of promotional activities like-leaflet, mini leaflet, banner, poster, and electronic media, Mesban, Mason and Engineer Meeting, Newspaper Advertising etc. Among promotional activities Cash++ and Eid 2 Eid offer are most popular in which they give discount based on scratch card and gift items based on raffle draw.
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	59	+== Strategies ==
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	61	+To make the company eligible for more export and increasing the capacity of production, an important strategic choice made by the company in 2021. The company installed and commissioned the most environmental friendly and cost effective & latest Technology-Vertical Roller Machine (VRM). After the completion of the project the production capacity will be increased by 11,040 MT per day. Along with that, the company has-
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	63	+1. Planted 1 lakh sapling across the country
	64	+1. Installed new technology for dust collection
	65	+1. Installed power saving light (LED Light) across whole factory
	66	+1. Installed 2 units of solar home systems
	67	+1. Been using solar power.
	68	+1. Provided training to educate employees regarding environmental issue.
	69	+1. Promoted employee participation in the company’s CSR initiatives in Environment protection and conservation.
	70	+1. Installed of energy-control equipment to optimize energy utilization at head office and factory
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	72	+== Industry Overview ==
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	74	+Bangladesh's cement sector has had some of the strongest development in recent years, with an average annual growth rate of 11.5 percent over the last decade. But still, Bangladesh has one of the lowest per capita cement consumption rates in the world, with 187 kg, compared to the global average of 563 kg. According to an IDLC research, with Bangladesh's economic progress, yearly per capita cement consumption has climbed from 45 to 200 kg during the previous two decades. While EBL Securities reported that 60 percent of cement produced is utilized during the winter. The peak season for cement sales typically runs from November to April. It also has reported that Bangladesh cement industry is getting concentrated as approximately 81% of the total market share is held by top ten manufacturers. Among the top 10 cement market players in Bangladesh, 8 are local and 2 are multinationals.
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