• Whirlpool of India Limited headquartered in Gurugram, is now one of the leading manufacturers and marketers of major home appliances in the country.
  • Whirlpool entered India in the late 1980s as part of its global expansion strategy
  • In 1995 Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market.
  • The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune.


Company Overview

Whirlpool (NSE:WHIRLPOOL) entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry for washing machine category. 1

In 1995 Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market as well. The same year the company also saw acquisition of major shares in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Limited. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.


Plant locaitons

Whirlpool of India Limited headquartered in Gurugram, is now one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of the manufacturing set-up features an infrastructure that is witness of Whirlpool's commitment to providing its consumer with forward looking solutions.

  • Faridabad,Haryana
  • Ranjangaon,Taluka – Shirur, District – Pune, Maharashtra
  • Village Thirubhuvanai, Puducherry


Whirlpool Products

  • Refrigerators
  • Washing Machine
  • Kitchenware
  • Air Purifiers
  • Water Purifiers
  • Air Conditioners
  • Commercial Appliances
  • Accessories


Whirlpool array of fridges including Single Door, Double Door, Multi Door and FDBM come with  innovative technologies mentioned earlier like the 6TH SENSE® IntelliFresh Technology, 6TH SENSE® DeepFreeze Technology,  6TH SENSE® ActiveFresh Technology etc. which bring a new outpouring of freshness into your life. The sleek and contemporary designs are sure to enhance your advanced sense of style.2

French door refrigerators:  A perfect fusion of modern design & high-end technology, Whirlpool French Door Refrigerators are crafted with unmatchable features like Dual Cycle Dual Air System, High Moisture Retention Technology and an enviable design for your contemporary lifestyle.

Single Door refrigerators: One of its most popular styles that never run out of fashion, Whirlpool's single door fridges are equipped with latest cooling & freshness technology, convenient storage capacity and smart features like 12 hours cooling retention. Features like the extra large freezer with extra cold temperature of -26 degrees, 2L bottle bin& faster ice making is the icing on the cake.

Double door refrigerators: In the Whirlpool Double door segment, the company offer a wide ambit to choose from ranging from Protton, NeoFresh to the new Intellifresh range of Refrigerators all of which come with peerless features. Speaking of Intellifresh range, here is a refrigerator that is smart enough to adapt itself to the fluctuating temperatures with the power of its 3 Intellisensors. Add to it USPs like Antibacterial Filters, Freshflow Flexi-Vents, Freshflow Air Tower & Moisture Retention Technology - it undeniably becomes the hero choice.

Washing Machine

Fully automatic front load washing machine: Whirlpool's Supreme care range of frontload washing machines are powered by the patented 6th Sense SoftMove Technology.  With a chic made in Europe design, it's difficult to ignore its elegance as an added feature to its supreme & customized by fabric washing experience..Choose from a range of 7kg to 9kg load washing machine3

Fully automatic top load washing machines:  This range is lead by the 360° Bloomwash washing machine which is bestowed with the intuitive 6th Sense TumbleCare Technology that senses the laundry conditions and tumbles clothes in a unique 360 Tumble motion.  The other options like Stainwash Ultra Stainwash DeepClean add to the impeccable horizon of washing solutions Whirlpool offers in the range of Top Load Washing Machine.  Choose from a range of 6 kg to 12 kg load washing machine.

Semi-automatic: With classy design as well as smart features, this range of Whirlpool semi-automatic washing machines bids you a convenient washing experience. The semi automatic washing machines range from a capacity of 6 Kg to 8.5 Kg loaded with superlative features like Stainfree Technology, Pentawash Technology,  Lint Filters, Turbodry & many more.

Air Conditioners

Whirlpool's next generation range of ACs lead by the contemporary 3D Cool Range of ACs is the best choice to seamlessly cool any space. Powered by 6th Sense Intellicomfort & other progressive technologies like Dual Fan Compressor & 4 in one filtration with anion shield, the 3D Cool AC range promises to give you an unprecedented cooling experience.4

6th Sense® IntelliComfort: Don't worry about changing your Air Conditioner setting for a higher or a lower than normal humid day. The 6th Sense IntelliComfort Technology rids you off this worry. Embedded with a Smart Intuitive Logic Chip, the technology enables a smart communication between the indoor and outdoor unit to adjust and adapt the AC Operations basis humidity levels. So you just have to sit back and enjoy faster cooling coupled with energy savings.

3D Cool Technology: Experience faster cooling with 3D vents that assist in getting rid of hot air out of the room quicker while circulating more cold air inside This combined with long air throw of up to 12M delivers a cooling performance like no other.

Dual Fan Compressor Technology: The enhanced compressor performance fosters 50% faster cooling even during acute conditions so you do not feel the discomfort of extreme outside temperature

4-in-1 Filtration With Anion Shield: Your Air Conditioner not only cools but also ensures removal of 99% of harmful PM2.5 contaminants with its progressive 4-in-1 Filtration with Anion Shield. This ensures that your air inside your room is germ free and hygienic.

Smart Diagnosis: The 3D Cool Smart AC has a real-time monitoring process that self-diagnosis any malfunction.

Split AC: Whirlpool's Split Air Conditioners are available in 3D Cool, Fantasia and Magicool range. Choose from an energy rating of 2 star to 5 star and capacity range of 1 Ton to 2 Ton basis your requirement. Whirlpool Split ACs are equipped with the best in class features & Technologies like 3D Cool Technology, 6th Sense IntelliComfort, Dual Fan Compressor Technology, Long Air throw, Around U and Advanced MPFI Technology . A concoction of such powerful features are promises exceptional performance and superior energy saving.

Window AC: Window Air Conditioners units fitted through are powered by 6th Sense Energy Saver Technology which enables automatic detection of temperature inside the room that not only provides quick comfort but also delivers energy savings. The other intuitive attribute is 6th Sense Sleep Function which senses the drop in temperature during the wee hours and adjusts to keep a comfortable temperature inside the room for a good sleep. Such smart attributes along with other features like Auto Restart, Turbo Cool , MPFI Technology etc makes Whirlpool Window AC your numero uno choice.


Financial Highlights

The company achieved a revenue from operations for the year ended 31st March, 2021 was Rs 5,899.8 Crores which was lower by 1.5% compared to last year. The decrease in revenue was on account of covid induced lockdown in Q1, which is the peak season for the durables industry leading to a significant erosion of demand. There was a strong recovery in subsequent quarters due to pent up demand and its focus on product innovation, distribution expansion and tie ups with Ecommerce channel partners helped it gain share in the post opening up period. As a result of changing consumer preferences, revenue from high end products i.e Frost Free Refrigerator and Fully Automatic Washing Machines grew faster compared to the entry segment of Direct Cool Refrigerator and Semi Automatic Washing Machines.5

The company achieved a consolidated net profit of Rs 351.8 Crores which was lower 28% compared to last year. Profit decreased due to significant erosion of demand in the month of April and May due to covid induced lockdowns. The impact of demand loss was partially mitigated through the acceleration of productivity actions across all cost elements and the impact of cost inflation in Q4’20-21 was offset by an appropriate price increase.

Capital expenditure for the year ended 31st March, 2021 was Rs 100.68 Crores. Capital expenditure was principally on account of product innovation and capacity expansion to support its growth aspiration.

Cash and Cash equivalents as at 31st March, 2021 was Rs 2,060.46 Crores. The company generated Rs 524.14 Crores as cash from operating activities on the back of string working capital management. After the investments in capital expenditure and redemption of unquoted debt securities, there was net addition of Rs. 786.3 Crores to the cash and cash equivalents during the year thereby maintaining a strong liquidity position.

The Board of Directors have recommended a final dividend of INR 5.00 per equity share amounting to INR 634 Million for the year 2020-21.

International Business

The company’s Exports business grew by 29% during the financial year despite 3 months of slowdown in business due to Covid-19. The initiatives around network restructuring in some countries have started to pay off with high growths in Nepal and Bhutan.

New product introductions with an objective of premiumisation and making latest technologies available to the consumers have resulted in significant growth of the business over last year in Srilanka and Bangladesh. To build traction for the brand the Company made investments in identified territories like Bangladesh, Srilanka and Nepal. That helped increasing the preference scores for the Company’s brand while driving the positioning of the brand as Global leader in technology helping in constantly improving life at home.

The focus around creating strong network fundamentals, continuous introduction of new products and strengthening of brand will fundamentally support the Company to make greater inroads in the coming years.


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Created by Asif Farooqui on 2021/11/04 04:40

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